Myspace Group Power Point
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Rebranding Project for Myspace.com
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Myspace Group Power Point
- 1. Project Phoenix Timothy LarsEn, Kathryn Larcher, Kay Young Anne-Sophie Lardet, David Zaksheske,
- 4. Owned by News Corp
- 5. MySpace users are declining
- 8. A place for teens
- 9. Brand image
- 12. Target audience
- 16. More than 500 million active users
- 17. The Average user spends 55 minutes per day
- 18. Twitter
- 19. Social networking and micro-blogging service
- 20. More than 24 million visitors per month
- 22. Business oriented social networking site
- 23. More than 60 million professionals, including all Fortune 500 companies
- 29. Brand Promise The New Brand Myspace.com Music that defines our generation
- 30. Brand Image The New Brand “For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.”-- Plato -Draw on political authority to rebuild myths -draw on cultural knowledge
- 31. Brand Image The New Brand “Tell them and they will forget. Show them and they may remember. Involve them and they understand.”—Confucius -Target national contradictions -Create Myths that lead Culture -speak with a rebels voice
- 32. Brand Image The New Brand “If we do our job...Music's not black or white, it's green." --Jim Caparro, PGD -Cleaner layout - Less clutter from ads -More privacy -Ahead of the game -SIMPLE USE
- 33. Brand Image The New Brand Music that defines our generation Myspace.com
- 35. Young adults: they like music and the media
- 36. People trying to view content
- 38. Ease of finding content and new music
- 39. Operating system
- 42. Official launch November 2005
- 43. July 2006
- 44. 100 million views daily
- 45. 65,000 new videos daily
- 46. October 2006, Google Inc. acquired YouTube
- 47. 2008, YouTube revenues reach $200 million
- 49. Video sharing has become part of internet culture
- 50. Has a simple interface
- 51. Can share videos in seconds
- 52. 2008, received a Peabody award
- 53. Entertainment weekly’s end of the decade “best of “ list
- 56. User comments
- 58. Purchase, organize, play and sync music
- 59. Ping is a social network For music
- 60. Developed and operated by Apple
- 62. “Facebook and Twitter meet ITunes”~steve Jobs
- 64. Has had good reception so far
- 65. Business Insider and Wired have given Ping praises
- 66. 1 million users within 48 hours
- 68. Limited Service
- 69. Spam
- 72. Brand elements
- 73. Brand promise
- 79. Bold action
- 81. Dominate positioning of each element
- 82. Leaves room for growth
- 83. Artists that define …
- 85. Use of concrete calls to action
- 87. Use of action backgrounds
- 88. Loud imagery
- 92. Use former popularity & Success
- 97. Follow up with “Myspacetv” (MyTV)
Notas do Editor
- Music that defines our generation. Myspace.com.A brand promise is defined as benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers’ minds.
- Music that defines our generation. Myspace.com.A brand promise is defined as benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers’ minds.
- Music that defines our generation. Myspace.com.A brand promise is defined as benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers’ minds.
- Music that defines our generation. Myspace.com.A brand promise is defined as benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers’ minds.
- In order to convey new information and signal that the brand has taken on new meaning, Myspace needed to change its logo, character, colors and advertising. They are moderate and evolutionary.
- Music that defines our generation. Myspace.com.A brand promise is defined as benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers’ minds.
- For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.-PlatoDraw on political authority to rebuild myths. Independent media and bands with no labels will run our and are in the process of running our media-hungry culture.Draw on cultural knowledge. Subculture and hipster’s are the new conformist.
- Tell them and they will forget. Show them and they may remember. Involve them and they understand. ConfuciusTarget National Contradictions- Myspace.com is now generally seen by the public as an avenue for teens, porn stars and sex offenders to connect and promote their immature and immoral choices.Create Myths that lead culture- Our rebranding efforts will include charismatic visions to make sense of confusing societal changes.Speak with a rebel’s voice- Facebook is oversaturated and bursting with so-called ‘friends’, most of which no one has any communication with
- If we do our job.. Music’s not black or white, it’s green.-Jim Caparro PGDCleaner layout. Black and white imagery creates a clean look, which will create a clearer avenue to get the point across.Less clutter from advertisements. More subtle and clear. More Privacy. Myspace will move to stronger firewalls and less ability to see public profiles and create a safer atmosphere for all members. Ahead of the game. Innovation drives the web, so being ahead of the game in this market is always essential.Simple use. One of myspace’s biggest complaints before was the difficulty and elaborate way of maneuvering and creating your space.Interactive games/media to gain myspace’s current account holders and pull older market to connect similar interests
- People trying to view content: (they just want to check out new videos). People could be allowed to view a certain number of videos a day without being a MySpace member. In the long run, we would tell them to become a member so that they could access any videos.People trying to add content: (bands, solo artists…) MySpace could be the new You Tube in terms of music. People could be allowed to view a certain number of videos a day without being a MySpace member.
- Ease of adding/changing contents: videos or music could be upload directly from the phone. For example, with the help of the website Shazam, people that have iPhones, BB, Androids, Nokia and Windows and who use Shazam to find a song they’re listening to, could upload that song directly to their MySpace page. Ease of finding content and new music: consumers need to get a quick access to their videos and those of others. On the MySpace page, members could see on one side of their page, the most viewed videos by friends and the most listened music. Could share the link on twitter if both accounts are synched (there is already an existing partnership between the two.Operating system: which can be connected to basic music recording equipment, as well as iTunes and other personal music collections legally. Would require a partnership with Apple so as to connect to iTunes.Anywhere access: Mobile phone apps: application would be available on iPhones, BB and all internet connected phones. Could have a partnership with T-mobile for example and offer have direct access to MySpace and get free music, free internet access when surfing on the myspace website.
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- - like facebook did- have a My Space player where people can listen to the "hottest" new artists, artist that have be signed by record companies and artists that haven't signed anything- have a My Space TV channel like MTV