This document discusses how Academy Mortgage uses digital marketing and social media to be the top home loan lender. It introduces the company and explains that their partners are the top priority. The rest of the document outlines the importance of social media presence and provides tips for realtors on using key platforms like Facebook, LinkedIn, and others to build their business and brand online. Sample steps are given for an effective social media strategy along with statistics on social media usage.

2. INTRODUCTION
Thank you for considering Academy Mortgage to
be your preferred local lender. Digital marketing is
a big part of what we do today. These proven
programs have made us the 1st CHOICE Home Loan
Lender with hundreds of Realtors and Builders
across the United States.
We want to take this opportunity to introduce you
to our company—who we are, what we do, and
how we will support you.
At Academy
Mortgage,
you—our
Partner—are
our top priority.

3. Search is now social
Everything you do on your social media networks affects how
your WEBSITE shows up in local search.
• Top networks Realtors are using these days:
• Facebook
• LinkedIn
• Twitter
• Zillow
• Yelp
• Instagram
• Pinterest
• Google+
• Youtube/Vimeo
• Trulia, Realtor.com, Redfin, etc.

4. OWN Social in 10 Steps

5. OWN Social in 10 Steps
1. Be Strategic
2. Location,
Location,
Location

6. OWN Social in 10 Steps
3. Search is now
social
4. Bring your
brand to life!

7. OWN Social in 10 Steps
5. Don’t Waste
your Time
6. Don’t LOSE
your head. Be
Smart.
* Social Signals

8. OWN Social in 10 Steps
7. Gather
Feedback
8. 80/20 Rule

9. OWN Social in 10 Steps
9. Media is KING
10. Be Timely

10. Search is now social
• What are you doing right now on social that is
building your business?
• What have you tried doing that hasn’t worked?
• Is time a major issue?

11. Today’s Agenda
Statistics
• Boring
Facebook:
• Profile vs. Page.
• Getting “Likes.”
LinkedIn
• The 10 steps to an “All-Star”
profile

12. % Internet users by age

13. % of internet users active on social
• 18-29 at 89% (gen Y aka millenials)
• 30-49 at 82% (gen X)
• 50-64 at 65% (boomers)
• 65+ at 49% (boomers, silent)
• $75,000 at 78%
• 71% of online adults
use Facebook
• 22% use LinkedIn

15. What do we look for in a Realtor?
• Someone who has Knowledge and Expertise (experience)
• Someone who is a Good Negotiator (saves you money & time)
• Someone who Communicates Effectively (and educates)
• Someone who Connects Emotionally and Builds Trust
Social media is an extension
and a repository of the great
things you are doing for your
clients – but it does not
happen on its own!

16. How can we find that via social?
• BY DISPLAYING YOUR PERSONALITY – YOU BRING YOUR
BRAND TO LIFE
• READING CLIENT FEEDBACK
• BY CELEBRATING YOUR ACCOMPLISHMENTS!
• BY CREATING YOUR OWN CONTENT
• FIND YOUR BRAND ADVOCATES AND BRING THEM TO LIFE
• RESOLVE MISPERCEPTIONS THROUGH EDUCATION
• HONE IN ON SPECIAL AREAS
• SHARE EVENTS AND OTHER LOCAL NEWS STORIES
• SOLVE PROBLEMS (DREAMING, INITIATING, SHOPPING,
NEGOTIATING, TRANSACTING, OWNING)

17. Top of Mind