Personal Information
Organização/Local de trabalho
Sydney, Australia, New South Wales Australia
Cargo
Marketing & digital consultant. Blogger. Mentor.
Setor
Advertising / Marketing / PR
Sobre
I am a marketer with 20+ years experience in B2C and B2B advertising, direct, loyalty & digital. My approach to marketing strategy is based around three core competencies: being technology-savvy, customer-centric, and a brand custodian.
My senior roles in agencies and client-side enables me to provide a 360 degree approach to marcoms, particularly integrating digital and traditional marketing tactics to support a company/brand market position. My specialist expertise is influencing how consumers use digital channels in their journey to purchase.
I have lead teams in the planning & delivery of eCommerce, web content management, website development, online advertising, social media, emai...
Marcadores
social
social media marketing
social media
content marketing
customer journey mapping'
'marketing technologist' 'venn diagram' 'digital'
sitecore dreamcore cms icaa website development
Ver mais
Apresentações
(6)Gostaram
(18)Key Digital Trends for 2017
Ogilvy Consulting
•
Há 7 anos
Influencer and Content Marketing - Lee Odden at Content Marketing World 2014
TopRank Marketing Agency
•
Há 9 anos
Digital Strategy Toolbox 2014
Julian Cole
•
Há 9 anos
50 Stats You Need to Know About Content Marketing
NewsCred
•
Há 10 anos
Build. Better. Content!
Jonathon Colman
•
Há 9 anos
21 Tactics to Acquire Customers
ReferralCandy
•
Há 9 anos
10 quotes by Brian Solis on the Future of Business
Prezly
•
Há 9 anos
Sharing is the New Buying: How to Win in the Collaborative Economy
Jeremiah Owyang
•
Há 10 anos
20 questions to ask before launching a content strategy
King Content
•
Há 9 anos
The little black book of social media for business
King Content
•
Há 9 anos
Why Follower Count is Bullshit
Mackenzie Fogelson
•
Há 10 anos
Staying current in the digital age
Jenny Williams
•
Há 10 anos
Why Creativity in Digital is More Important Than Ever - Mike Zeederberg
Zuni
•
Há 10 anos
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
Há 10 anos
Curating Demand: Marketing in a 24/7 world
Joanne Jacobs
•
Há 10 anos
Julian Cole - How to measure digital campaigns
Mitya Voskresensky
•
Há 11 anos
20 Epic Examples of Content Marketing
Joe Pulizzi
•
Há 10 anos
2013 11 mobile eating the world
Benedict Evans
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Sydney, Australia, New South Wales Australia
Cargo
Marketing & digital consultant. Blogger. Mentor.
Setor
Advertising / Marketing / PR
Sobre
I am a marketer with 20+ years experience in B2C and B2B advertising, direct, loyalty & digital. My approach to marketing strategy is based around three core competencies: being technology-savvy, customer-centric, and a brand custodian.
My senior roles in agencies and client-side enables me to provide a 360 degree approach to marcoms, particularly integrating digital and traditional marketing tactics to support a company/brand market position. My specialist expertise is influencing how consumers use digital channels in their journey to purchase.
I have lead teams in the planning & delivery of eCommerce, web content management, website development, online advertising, social media, emai...
Marcadores
social
social media marketing
social media
content marketing
customer journey mapping'
'marketing technologist' 'venn diagram' 'digital'
sitecore dreamcore cms icaa website development
Ver mais