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Picking Effective Social
Media Platforms
for Businesses
ABOUT TIM PRIEBE
• Owner of T&S!
• Author of multiple online
marketing books!
• Columnist in The Business
Times of Edmond!
• Regularly assists clients with
online marketing
1
THE WHOLE POINT
The Whole Point
People do business with those they...!
• K!
• L!
• T!
• V
Show ________!
Show ________!
Show ________!
Show ________
________!
________!
________!
________
The Whole Point
People do business with those they...!
• Know!
• L!
• T!
• V
!
________!
________!
________
Show ________!
Show ________!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• T!
• V
!
!
________!
________
Show ________!
Show ________!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• V
!
!
!
________
Show ________!
Show ________!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show ________!
Show ________!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show ________!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show ________!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show Integrity!
Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show Integrity!
Show Worth
2
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized 

Return 

Time

Invested.
R	

e	

t	

u	

r	

n
Time Invested
on
3
Elements to Consider
Audience
Audience Capabilities
Audience Capabilities
Comfort
Audience Capabilities
Comfort Culture
4
Platform Options
Facebook
1.28 Billion!
Personal Use
Photo, Video, Links!
Private & Public
Twitter
Photo, Video, Links!
Private & Public!
140 Characters
750 Million!
Business & Personal
LinkedIn
Photo, Video, Links!
Private & Public!
Endorsements
300 Million!
Business Use
Google+
Photo, Video, Links!
Private & Public!
Google Integration
540 Million!
Tech-Savvy
Pinterest
Photo, Video, Links!
All Image Based
70 Million!
Women Buyers
Blog
Photo, Video, Links!
Your Platform!
Search Engines
Website Visitors
Email
Photo, Link, Text!
Tracking!
No Search Engines
3.9 Billion!
Oldest & Biggest
Podcast
Audio!
Search Engines!
iTunes
90 Million
YouTube
Video!
Google Integration!
#2 Search Engine
800 Million
5
New Platforms
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show Integrity!
Show Worth
Research
Search Online & Ask Others
Try It Yourself
1. Personal Account
Try It Yourself
2. Start Listening
Try It Yourself
3. Start Participating
Try It Yourself
4. Organization Account
6
Q&A
Marketing Shortcuts
“You can’t shortcut relationships.”!
!
Scott Stratten!
President, UnMarketing
Questions?
• T&S has online marketing consulting,
branding and management services
available.!
• 405-285-0348!
• www.tandswebdesign.com

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Picking effective social media platforms