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Picking Effective Social
Media Platforms
for Businesses
ABOUT TIM PRIEBE
• Owner of T&S!
• Author of multiple online
marketing books!
• Columnist in The Business
Times of Edmond!...
1
THE WHOLE POINT
The Whole Point
People do business with those they...!
• K!
• L!
• T!
• V
Show ________!
Show ________!
Show ________!
Sho...
The Whole Point
People do business with those they...!
• Know!
• L!
• T!
• V
!
________!
________!
________
Show ________!...
The Whole Point
People do business with those they...!
• Know!
• Like!
• T!
• V
!
!
________!
________
Show ________!
Show...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• V
!
!
!
________
Show ________!
Show ___...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show ________!
Show ________!
Show...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show ________!
Show _____...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show __...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show In...
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show In...
2
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on
Point of Optimization
Where you’ve
maximized 

Return 

Time

Invested.
R	

e	

t	

u	

r	

n
Time Invested
on
3
Elements to Consider
Audience
Audience Capabilities
Audience Capabilities
Comfort
Audience Capabilities
Comfort Culture
4
Platform Options
Facebook
1.28 Billion!
Personal Use
Photo, Video, Links!
Private & Public
Twitter
Photo, Video, Links!
Private & Public!
140 Characters
750 Million!
Business & Personal
LinkedIn
Photo, Video, Links!
Private & Public!
Endorsements
300 Million!
Business Use
Google+
Photo, Video, Links!
Private & Public!
Google Integration
540 Million!
Tech-Savvy
Pinterest
Photo, Video, Links!
All Image Based
70 Million!
Women Buyers
Blog
Photo, Video, Links!
Your Platform!
Search Engines
Website Visitors
Email
Photo, Link, Text!
Tracking!
No Search Engines
3.9 Billion!
Oldest & Biggest
Podcast
Audio!
Search Engines!
iTunes
90 Million
YouTube
Video!
Google Integration!
#2 Search Engine
800 Million
5
New Platforms
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!
Show Personality!
Show In...
Research
Search Online & Ask Others
Try It Yourself
1. Personal Account
Try It Yourself
2. Start Listening
Try It Yourself
3. Start Participating
Try It Yourself
4. Organization Account
6
Q&A
Marketing Shortcuts
“You can’t shortcut relationships.”!
!
Scott Stratten!
President, UnMarketing
Questions?
• T&S has online marketing consulting,
branding and management services
available.!
• 405-285-0348!
• www.tands...
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Picking effective social media platforms

How to pick the most effective online platforms for your organization, and how to approach allocating time, money, and other resources.

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Picking effective social media platforms

  1. 1. Picking Effective Social Media Platforms for Businesses
  2. 2. ABOUT TIM PRIEBE • Owner of T&S! • Author of multiple online marketing books! • Columnist in The Business Times of Edmond! • Regularly assists clients with online marketing
  3. 3. 1 THE WHOLE POINT
  4. 4. The Whole Point People do business with those they...! • K! • L! • T! • V Show ________! Show ________! Show ________! Show ________ ________! ________! ________! ________
  5. 5. The Whole Point People do business with those they...! • Know! • L! • T! • V ! ________! ________! ________ Show ________! Show ________! Show ________! Show ________
  6. 6. The Whole Point People do business with those they...! • Know! • Like! • T! • V ! ! ________! ________ Show ________! Show ________! Show ________! Show ________
  7. 7. The Whole Point People do business with those they...! • Know! • Like! • Trust! • V ! ! ! ________ Show ________! Show ________! Show ________! Show ________
  8. 8. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show ________! Show ________! Show ________! Show ________
  9. 9. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show ________! Show ________! Show ________
  10. 10. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show ________! Show ________
  11. 11. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show ________
  12. 12. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
  13. 13. 2 POINT OF OPTIMIZATION
  14. 14. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  15. 15. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  16. 16. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
  17. 17. Point of Optimization Where you’ve maximized 
 Return 
 Time
 Invested. R e t u r n Time Invested on
  18. 18. 3 Elements to Consider
  19. 19. Audience
  20. 20. Audience Capabilities
  21. 21. Audience Capabilities Comfort
  22. 22. Audience Capabilities Comfort Culture
  23. 23. 4 Platform Options
  24. 24. Facebook 1.28 Billion! Personal Use Photo, Video, Links! Private & Public
  25. 25. Twitter Photo, Video, Links! Private & Public! 140 Characters 750 Million! Business & Personal
  26. 26. LinkedIn Photo, Video, Links! Private & Public! Endorsements 300 Million! Business Use
  27. 27. Google+ Photo, Video, Links! Private & Public! Google Integration 540 Million! Tech-Savvy
  28. 28. Pinterest Photo, Video, Links! All Image Based 70 Million! Women Buyers
  29. 29. Blog Photo, Video, Links! Your Platform! Search Engines Website Visitors
  30. 30. Email Photo, Link, Text! Tracking! No Search Engines 3.9 Billion! Oldest & Biggest
  31. 31. Podcast Audio! Search Engines! iTunes 90 Million
  32. 32. YouTube Video! Google Integration! #2 Search Engine 800 Million
  33. 33. 5 New Platforms
  34. 34. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
  35. 35. Research Search Online & Ask Others
  36. 36. Try It Yourself 1. Personal Account
  37. 37. Try It Yourself 2. Start Listening
  38. 38. Try It Yourself 3. Start Participating
  39. 39. Try It Yourself 4. Organization Account
  40. 40. 6 Q&A
  41. 41. Marketing Shortcuts “You can’t shortcut relationships.”! ! Scott Stratten! President, UnMarketing
  42. 42. Questions? • T&S has online marketing consulting, branding and management services available.! • 405-285-0348! • www.tandswebdesign.com

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