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Innova&on	in	Pharma:	
Challenges	and	Opportuni2es	
Dr	Tim	Jones	
Copenhagen	|	3	May	2015
WWW.INNOVATIONLEADERS.ORG
This	talk	provides	an	overview	of	six	arenas	of	relevance	to	
improved	innova&on	performance	in	the	pharma	sector	
The	Changing	Pharma	Innova&on	Landscape	
•  The	primary	drivers	of	change	for	pharmaceu2cal	innova2on	
Who	are	the	best	at	Innova&on?	
•  Mul2ple	different	views	of	who	is	most	innova2ve		
The	Phrama	Innova&on	Leaders	
•  Our	view	of	who	are	the	companies	we	should	be	watching	and	learning	from	
Innova&on	Implica&ons	
•  Insights	from	leading	prac2ce	today	
Some	Insights	from	Other	Sectors	
•  Examples	of	how	others	are	moving	the	dial	
Conclusion:	Progress	but	More	Opportunity	
•  Ques2ons	and	challenges	for	the	future
WWW.INNOVATIONLEADERS.ORG
The	Changing	Pharma	Innova&on	Landscape
WWW.INNOVATIONLEADERS.ORG
As	a	sector	pharmaceu&cals	is	facing	four	primary	drivers	of	
sector	change,	all	of	which	impact	the	way	it	innovates	
Shareholder	demand		
to	maintain	profits	
Pressure	to	reduce		
R&D	expenditure	
Fragmenta2on	of	
sector	and	capabili2es	
Increased	collabora2on	
and	open	innova2on
WWW.INNOVATIONLEADERS.ORG
Tradi2onal	
Pharma	Focus	
Recently,	the	Innova&on	focus	for	many	companies	has	
been	opposite	to	their	main	customers’	long	term	targets	
Health	Living 		Preven&on 	Chronic 									Severe 		Cri&cal 							Death	
Public	Policy	shiLs	to	
wellness	and	preven&on	
Pharma	focuses	on	lower	
volume,	higher	priced	
cri&cal	medica&on	
Government	Agenda	 Innova2ve	Rx	
Source:	Strategic	North	
WELLNESS	 ILLNESS
WWW.INNOVATIONLEADERS.ORG
As	R&D	spend	increases,	new	drug	approvals	are	now	rising	
but	there	are	growing	concerns	about	how	to	sustain	this	
Source:	h/p://info.evaluategroup.com/rs/607-YGS-364/images/wp15.pdf
WWW.INNOVATIONLEADERS.ORG
Improving	performance	has	been	focused	on	four	primary	
levers	with	raising	outcomes	impact	now	added	to	the	mix	
Source:	PWC
WWW.INNOVATIONLEADERS.ORG
To	improve	innova&on	performance	we	need	to	agree	the	
issues	and	understand	what	op&ons	may	be	most	effec&ve	
Core	Issues:	
•  Rising	healthcare	costs	(>10%	GDP)	
•  Drug	development	now	over	$4bn	
•  Customer	expecta&ons	of	value	
•  Business	models	for	growth	markets	
•  70%	costs	due	to	HONDAs	
(Hypertensive,	obese,	non-
compliant,	diabe&c,	asthma&cs)	
•  Last	70	oncology	drugs	have	added	
median	6	weeks	of	extra	life	
Main	Op0ons	To	Date:	
•  Greater	collabora&on	and	sharing	
•  More	data,	analy&cs	and	diagnos&cs	
•  Real-world	data	on	drug	outcomes	
•  Leverage	the	wider	R&D	network	
•  Premium	of	personalisa&on	
•  More	focus	on	a	few	big	bets	
We must recognise who are the most effective innovators and why so new approaches can be applied
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Who	are	the	best	at	Innova&on?
WWW.INNOVATIONLEADERS.ORG
Iden&fying	the	most	innova&ve	pharma	company	is	
complex	as	there	are	mul&ple	views	vying	for	a^en&on	
Examples	include:	
•  R&D	Spend	
•  Patents	
•  Execu&ve	Opinion	
•  Sales	Growth	
•  %	Sales	from	Recent	Launches	
•  NCE	vs.	Biologics	vs.	Small	Molecule	Por`olio	
•  Press	and	PR
WWW.INNOVATIONLEADERS.ORG
Top	R&D	Spenders	2016	(PWC)	focuses	on	the	largest	firms	
#5	 	Roche	
#9	 	Novar&s	
#10 	Johnson	&	Johnson	
#11	 	Pfizer	
#14	 	Merck	
#16	 	Sanofi-Aven&s	
#19	 	GSK	
#20	 	Astra	Zeneca	
Source:	h/p://www.strategy-business.com/feature/00370?gko=e606a
WWW.INNOVATIONLEADERS.ORG
Most	Innova&ve	(Forbes)	-	Sales	growth	/	innova&on	premium	
#3	 	Alexion	Pharmaceu&cals	
#4	 	Regeneron	Pharmaceu&cals	
#7	 	Incyte	
#10	 	BioMarin	Pharmaceu&cal	
#15	 	Vertex	Phamaceu&cals	
#12	 	Aspen	Pharmacare	
#20	 	Shanghai	RAAS	Blood	Products	
#31	 	Valeant	Pharmaceu&cals	
#40	 	Perrigo	
Source:	h/p://www.forbes.com/innovaMve-companies/list/
WWW.INNOVATIONLEADERS.ORG
Most	Innova&ve	(EvaluatePharma)	–	%	Sales	in	last	5yrs	
Source:	h/p://info.evaluategroup.com/rs/607-YGS-364/images/wp15.pdf	
1.  Bristol	Myers	
2.  Johnson	and	Johnson	
3.  GSK	
4.  Bayer	
5.  Astra	Zeneca	
6.  Abbvie	
7.  Roche	
8.  Sanofi	
9.  Pfizer	
10.  Novar&s
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BCG’s	Most	Innova&ve	Companies	2016	(exec	survey)		
#8	 	Gilead	
#11	 	Bayer	
#17	 	Biogen	
#20	 	Johnson	and	Johnson	
#24	 	Amgen	
#30	 	Roche	
#44	 	Pfizer	
Source:	h/ps://www.bcgperspecMves.com/most-innovaMve-companies-2015/
WWW.INNOVATIONLEADERS.ORG
Top	10	by	#Patents	(Marks	Clerk)	
1.  Johnson	and	Johnson	
2.  Novar&s	
3.  Bayer	
4.  Roche	
5.  Pfizer	
6.  Sanofi	
7.  Merck	
8.  GSK	
9.  Astra	Zeneca	
10.  Eli	Lilly	
Source:	h/p://www.marks-clerk.com
WWW.INNOVATIONLEADERS.ORG
Bloomberg	Intelligence	(Por`olio	view)	
Company	 NCE	 Biologics	 Small	Molecules	 Innova&on	Score	
Bristol	Myers	 6	 3	 3	 30.0	
Roche	 9	 7	 2	 28.7	
Astra	Zeneca	 14	 5	 9	 24.1	
AbbVie	 6	 1	 5	 23.7	
GSK	 10	 4	 6	 22.9	
Sanofi	 12	 8	 4	 21.0	
Novar&s	 18	 5	 13	 19.9	
Eli	Lilly	 10	 7	 3	 19.5	
Merck	 20	 8	 12	 18.9	
Novo	Nordisk	 5	 2	 3	 18.4	
J&J	 3	 2	 1	 18.3	
Pfizer	 11	 4	 7	 16.5	
Bayer	 3	 1	 2	 9.3	
Source:	h/p://www.bloomberg.com/professional/blog/emea-pharmaceuMcals-outlook-2015/
WWW.INNOVATIONLEADERS.ORG
Fast	Company	Most	Innova&ve	Companies	(Press	/	PR)	
	
#16	Novocure	
#17	Bristol-Myers	Squibb	
#18	Amgen	
	
Emerald	Therapeu&cs	
Enteromedics	
Corgenix	Medical	Corp	
Source:	http://www.fastcompany.com/most-innovative-companies
WWW.INNOVATIONLEADERS.ORG
These	perspec&ves	provide	individual	pieces	of	the	puzzle	
but	none	give	a	holis&c	view	on	innova&on	performance	
	
Company	
Capabili&es	
Innova&on	Input	 Innova&on	Output	
Company	Data	
External	Percep&ons
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The	Pharma	Innova&on	Leaders
WWW.INNOVATIONLEADERS.ORG
Since	1998,	we	have	been	analyzing	and	sharing	a	view	of	
innova&on	prowess	in	the	pharmaceu&cal	sector
WWW.INNOVATIONLEADERS.ORG
For	the	Innova&on	Leaders	analysis,	we	look	at	a	ra&o	of	
innova&on	impact	to	the	resources	being	deployed	
	
Each	algorithm	is	based	on: 	 	Innova&on	Output	
	 	 	 	 	 			Innova&on	Input	
Company	
Capabili&es	
Innova&on	Input	 Innova&on	Output	
Together this provides what we believe to be the most accurate assessment of current innovation impact
WWW.INNOVATIONLEADERS.ORG
Our	model	analyses	the	1500	largest	companies	in	25	
sectors	and	systema&cally	selects	the	top	innovators	
25	Innova2on	
Leaders	
Single	company	for	
each	sector	
75	
Companies	
25	Sectors	
1500	Companies	
Largest	companies	
across	25	sectors	
25	most	innova2on-
focused	sectors	
Top	3	companies		
per	sector	
22
Quan2ta2ve	Analysis	Throughout	Process
WWW.INNOVATIONLEADERS.ORG
Since	2002,	a	por`olio	based	on	the	Innova&on	Leaders	
analysis	outperformed	major	indices	by	a	significant	margin	
Compound	Annual	Growth	Rate:	14%,	Std	Dev:	20%,	Alpha:	12,	Beta:	0.74
WWW.INNOVATIONLEADERS.ORG
2015/6	Innova&on	Leaders	analysis	provides	a	different	
view	of	who	are	the	most	effec&ve	innovators	in	pharma	
1	 Gilead	
2	 AbbVie	
3	 Johnson	and	Johnson	
4	 Biogen	
5	 Amgen	
6	 Roche	
7	 Novo	Nordisk	
8	 Sanofi	
9	 Merck	
10	 Novar2s	
11	 Bristol	Myers	
12	 Pfizer	
13	 Eli	Lilly	
14	 GSK	
15	 Astra	Zeneca	
0.00# 20.00# 40.00# 60.00# 80.00# 100.00# 120.00#
AbbVie#
Amgen#
Astra#Zeneca#
Biogen#
Bristol#Myers#
Eli#Lilly#
Gilead#
GSK#
Johnson#and#Johnson#
Merck#
NovarGs#
Novo#Nordisk#
Pfizer#
Roche#
Sanofi#
2012#
2013#
2014#
2015#
Pharmaceu&cals:	Innova&on	Leaders	Analysis	2012-2015
WWW.INNOVATIONLEADERS.ORG
Innova&on	Implica&ons
WWW.INNOVATIONLEADERS.ORG
Across	leading	pharma	companies	we	can	see	a	number	of	
innova&on	shiLs	already	taking	place	to	varied	degrees	
Broadening	access	
•  Rethinking	pricing	and	using	generics	partnerships	more	proac&vely		
Increasing	collabora0on	
•  Don’t	do	everything	internally	–	widespread	adop&on	of	open	innova&on	
Predic0ve	data	analysis	
•  Integra&ng	genomics,	gene&cs,	longitudinal	and	phenotypical	data	
Opening	up	of	IP	
•  Sharing	‘failed’	molecule	data	with	academia	and	public	depositories	
Business	model	innova0on	
•  Embracing	mobile	pla`orms	for	monitoring,	diagnos&cs	and	advice
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Some	Insights	from	Other	Sectors
WWW.INNOVATIONLEADERS.ORG
Access:	Narayana	has	proven	its	$1500	cardiac	surgery	
model	in	India	and	is	now	taking	this	interna&onally
WWW.INNOVATIONLEADERS.ORG
Deeper	Collabora0on:	The	SunShot	project	harnessed	mass	
collabora&on	and	innova&on	prizes	to	accelerate	progress
WWW.INNOVATIONLEADERS.ORG
Predic0on:	The	LAPD	combines	mul&ple	public	and	private	
data	sets	to	predict	where	crime	is	most	likely	to	happen
WWW.INNOVATIONLEADERS.ORG
IP:	Faced	with	limits	to	reach,	standard-serng	via	patent	
pools	and	shared	IP	is	becoming	a	model	for	C21st	IP
WWW.INNOVATIONLEADERS.ORG
Business	models:	A	number	of	alterna&ve	approaches	to	
successful	value	crea&on	have	been	proven	in	recent	years			
Licensing	/	sharing	IP	across	the	whole	industry	
	
Paying	for	outcome	(power	by	the	hour)	not	the	product	
	
Using	real-&me	dynamic	pricing	to	op&mise	demand	
	
Crea&ng	commercial,	focused	mass-collabora&on	pla`orms
WWW.INNOVATIONLEADERS.ORG
Conclusion:	Progress	but	More	Opportunity
WWW.INNOVATIONLEADERS.ORG
While	recent	moves	have	helped	improve	some	approaches	
to	pharma	innova&on,	there	are	more	opportuni&es	ahead		
•  Faced	with	the	R&D	produc&vity	crisis,	some	in	the	sector	have	responded	
•  More	open	innova&on	and	wider	collabora&on	are	gaining	trac&on	
•  Emerging	technologies	in	data	analysis	and	genomics	will	have	impact	
BUT	
•  Compared	to	other	sectors,	the	failure	rates	are	s&ll	shocking	to	many	
•  Average	cost	per	molecule	is	way	over	$4bn	
•  The	prevailing	leadership	mindset	is	s&ll	largely	based	on	C20th	prac&ces	
•  A	sustainable	business	model	for	preven&on	is	yet	to	emerge	
•  When	will	the	the	‘decade	of	vaccines’	occur?	
•  New	models	proven	in	other	industries	are	yet	to	be	adopted	and	adapted
WWW.INNOVATIONLEADERS.ORG
Further	Informa&on
WWW.INNOVATIONLEADERS.ORG
For	more	informa&on	on	this	analysis	
Websites:	
Innova2on	Leaders 	 	www.innova2onleaders.org	
Growth	Champions 	 	www.growthchampions.org	
Twi^er:	 	 	 	@innova2onldrs	
Slideshare: 	 	 	hbp://www.slideshare.net/2mjones72 		
	
Dr.	Tim	Jones	
&m.jones@innova&onleaders.org	
+44	780	1755054	
84	Brook	Street	London	W1K	5EH
WWW.INNOVATIONLEADERS.ORG
Innova&on	in	Pharma:	
Challenges	and	Opportuni2es	
Dr	Tim	Jones	
Copenhagen	|	3	May	2015

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