A talk highlighting the key insights from the Growth Champions research delivered in Barcelona at the 2012 ISPIM Event. Looks at what are the core elements behind the successful and sustained growth achieved by 20 companies as identified by the past decade of analysis from the Innovation Leaders programme

1. Sustained
Innova.on
Leadership
ISPIM
Barcelona
|
19
June
2012
www.growthchampions.org

2. CONTEXT
www.growthchampions.org

3. The
Growth
Champions
research
highlights
how
and
why
companies
deliver
successful
organic
growth
§ Sustained
growth
is
a
priority
for
most
leaders
today…
§ But
of
then
they
fail
to
achieve
their
ambi.ons
§ What
is
it
about
growth
that
is
such
a
challenge?
§ Who
are
the
companies
that
consistently
deliver
growth?
§ What
makes
them
so
special?
The
research
has
three
sec.ons:
§ The
Growth
Agenda
–
Why
we
need
growth
§ The
Growth
Champions
–
The
leaders
in
growth
§ The
Growth
Challenge
–
How
to
become
a
growth
success
www.growthchampions.org

4. This
presenta.on
covers
the
highlights
from
the
research
that
are
covered
in
more
detail
in
the
book
www.growthchampions.org

5. THE
GROWTH
AGENDA
www.growthchampions.org

6. Over
the
years,
growth
has
become
an
impera.ve
for
countries
and
companies
as
they
compete
more
The
Economists
Perspec.ve
§ GDP
|
The
Wealth
of
NaDons
|
Gross
DomesDcs
Happiness
Na.onal
Growth
§ Factor-­‐driven
economies
§ Efficiency-­‐driven
economies
§ InnovaDon-­‐driven
economies
Company
Growth
§ ExisDng
market
growth
§ Customer-­‐driven
market
growth
§ InnovaDon-­‐driven
products
and
services
growth
www.growthchampions.org

7. New
approaches
have
been
adopted
to
improve
both
organic
and
M&A
growth
performance
The
1990s
The
2000s
§ Core
competences
§ Open
innovaDon
§ MulDfuncDonal
teams
§ Smart
M&A
§ Stage
gate
processes
§ Customer
engagement
§ Consumer
insight
§ Strategic
collaboraDon
§ Technology
licensing
§ Using
foresight
www.growthchampions.org

8. Today
we
can
see
a
host
of
other
drivers
of
change
having
wider
impact
across
many
different
sectors
§ Small
companies
ac.ng
bigger
§ Big
companies
geVng
smaller
§ Emerging
economy
growth:
India
–
China
-­‐
Global
§ Fragmen.ng
markets
§ The
impact
of
the
financial
crisis
§ The
resource
based
view
§ Dynamic
capabili.es
§ Dis.nc.ve
competences
www.growthchampions.org

9. THE
GROWTH
CHAMPIONS
www.growthchampions.org

10. The
analysis
focuses
on
10
pairs
of
companies
that
have
delivered
sustained
high
impact
innova.on
Changing
a
sector
for
the
be9er:
Reinven=ng
healthcare:
Design
as
a
growth
driver:
Technology
partnerships:
Making
the
most
of
insight:
Growth
with
constrained
resources:
Delivering
a
unique
experience:
Leapfrogging
from
India:
Using
data
to
get
close
to
customers:
Bringing
magic
to
the
everyday:
www.growthchampions.org

11. Most
of
the
companies
assessed
have
also
delivered
significant
value
crea.on
over
recent
years
www.growthchampions.org

12. PepsiCo
has
grown
steadily
but
shi[ed
its
centre
of
gravity
through
its
performance
with
purpose
focus
www.growthchampions.org

13. Nestle
has
created
shared
value
and
is
the
worlds
leading
nutri.on,
health
and
wellness
company
www.growthchampions.org

14. Audi
has
created
a
unified
premium
global
brand
experience
to
become
VW’s
major
profit
center
www.growthchampions.org

15. Samsung,
the
worlds
most
ver.cally
integrated
hardware
company,
creates
value
across
categories
www.growthchampions.org

16. Procter
&
Gamble
makes
big
brands
bigger
with
major
consumer-­‐focused
global
and
local
innova.on
www.growthchampions.org

17. Recki`
Benckiser
delivers
sector
leading
fast
incremental
margin
enhancing
product
innova.on
www.growthchampions.org

18. Starwood
drives
high
loyalty
by
efficiently
delivering
consistent
and
memorable
guest
experiences
www.growthchampions.org

19. Inditex,
the
worlds
best
retailer,
has
a
culture
of
autonomy,
fast
decisions
and
con.nuous
change
www.growthchampions.org

20. Amazon
is
a
massively
efficient
business
delivering
customer
sa.sfac.on
via
proprietary
technology
www.growthchampions.org

21. Google
excels
at
par.cipa.ve
product
development
that
supports
incessant
adjacent
sector
disrup.on
www.growthchampions.org

22. Narayana
Hrundayalaya
leads
in
efficient
surgery
through
integrated
process
and
business
innova.on
www.growthchampions.org

23. Novo
Nordisk
has
grown
steadily
by
focusing
on
a
total
healthcare
view
for
a
clear
global
challenge
www.growthchampions.org

24. Rolls-­‐Royce
manages
deep,
long-­‐term
research
partnerships
to
support
a
growing
10yr
order
book
www.growthchampions.org

25. ARM
is
dominant
in
smart-­‐phone
chip
design
by
building
communi.es
based
on
technology
sharing
www.growthchampions.org

26. BASF
leads
from
the
front
by
simultaneously
managing
constant
growth
and
improving
impact
www.growthchampions.org

27. Shell
provides
integrated
solu.ons
at
large
scale
to
sustain
growth
and
move
to
lower
carbon
reserves
www.growthchampions.org

28. Tata
is
India’s
largest
company
and
delivers
change
globally
across
mul.ple
sectors
simultaneously
www.growthchampions.org

29. Bhar.
Airtel’s
extreme
outsourcing
business
model
enabled
it
to
scale
quickly
and
it
is
now
the
world
#5
www.growthchampions.org

30. LEGO,
the
world’s
best
toy
company,
has
deep
self
belief
in
a
unique
ability
to
invent
the
future
of
play
www.growthchampions.org

31. And
Apple
consistently
delivers
great
products
that
people
love
but
that
they
never
knew
they
wanted
www.growthchampions.org

32. THE
GROWTH
CHALLENGE
www.growthchampions.org

33. Across
all
the
Growth
Champions
several
key
common
characteris.cs
that
drive
success
are
clear
1. Inspira.onal
Leadership
§ Founder
CEO
Drive
§ Catalyst
of
Change
2. Clarity
of
Ambi.on
3. Shared
Values
4. Organiza.onal
Confidence
5. Innova.on
in
the
DNA
§ InnovaDon
beyond
the
core
§ InnovaDon
acquisiDons
§ Foresight
and
insight
together
§ Return
of
the
Conglomerate
www.growthchampions.org

34. There
are
also
a
number
future
challenges
that
different
companies
around
the
world
are
facing
§ China
§ Accessing
China
§ AccommodaDng
China’s
demand
§ Chinese
Growth
Champions
§ Open
Network
Collabora.on
§ Sustainability
§ Local
supply
§ Resource
use
§ Choice
§ The
End
of
Intellectual
Property?
§ The
War
for
Talent?
www.growthchampions.org

35. The
Essen.al
Implica.ons:
The
things
that
make
the
difference
for
successful
and
sustained
growth
1. Clear
Ambi.on
6. Risk
Appe.te
2. Dis.nc.ve
Competence
7. Innova.on
Balance
3. Innova.on
Priority
8. Disrup.ve
Innova.on
4. Unique
Insight
9. Aligned
Investment
5. Organiza.onal
Confidence
10. Ac.ng
at
Speed
www.growthchampions.org

36. MORE
INFORMATION
www.growthchampions.org

37. The
Growth
Champions
research
was
undertaken
by
20
experts
in
innova.on
and
growth
strategy
§ James
Alexander
§ Tim
Jones
§ Peter
Bryant
§ Joss
Langford
§ David
Coates
§ Dave
McCormick
§ Charlie
Dawson
§ Lisa
McDowell
§ Cliff
DenneX
§ SaDsh
Rao
§ Roger
Dennis
§ Tobias
Rooney
§ Caroline
Dewing
§ Hamsini
Shivkumar
§ Mariah
Hartman
§ Palie
Smart
§ Lucy
Hooberman
§ Neal
Stone
§ Stephen
Johnston
www.growthchampions.org

38. The
Growth
Agenda
is
a
global
network
of
leading
exper.se
that
helps
companies
deliver
growth
thegrowthagenda
Identifying emerging opportunities
The
Growth
Agenda
84
Brook
Street
London
W1K
5EH
www.growthagenda.com
www.growthchampions.org

39. Sustained
Innova.on
Leadership
ISPIM
Barcelona
|
20
June
2012
www.growthchampions.org