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Emerging	
  CR	
  Issues	
  
Ini%al	
  Perspec%ves	
  |	
  14	
  May	
  2012	
  
Context	
                                                                                                       Emerging	
  CR	
  Issues
                                                                                                                                       	
  
                                                                                                                                       	
  

                                                                                                Almost	
  Zero	
  Waste	
  
                               Key	
  Resource	
  Constraints	
                                 	
  

  Lease	
  Everything	
                                          Less	
  Energy	
  
                                                                                      Water	
  Management	
  	
  
                                            Local	
  Foods	
  
                                                                                      	
  
                                                                     Planetary	
  Stress	
  
         Less	
  Variety	
  
                     Richer	
  Poorer	
  
                                                                                      Social	
  NGOs	
  
   Cri@cal	
  Dependency	
  Ra@os	
                Healthcare	
  vs	
  Sickcare	
  
                                                                                         Net	
  Posi@ve	
  Impact	
  
               Migra@on	
  Magnets	
                 Data	
  Security	
  
                                                                                               Privacy	
  Backlash	
  

                           This	
  is	
  an	
  overview	
  of	
  the	
  of	
  some	
  issues
                                                                                           	
  
                	
  on	
  different	
  companies’	
  Corporate	
  Responsibility	
               	
  
                                    radars	
  to	
  s;mulate	
  discussion            	
  
Key	
  Resource	
  Constraints	
                                                   Emerging	
  CR	
  Issues
                                                                                                          	
  
                                                                                                          	
  




  We	
  will	
  see	
  economic,	
  physical	
  and	
  poli;cal	
  shortages	
  of	
  key	
  
  materials	
  that	
  will	
  result	
  in	
  major	
  changes	
  in	
  perspec;ves	
  –	
  of	
  
         governments,	
  companies	
  and	
  many	
  an	
  individual	
           	
  
Almost	
  Zero	
  Waste	
                                                         Emerging	
  CR	
  Issues
                                                                                                         	
  
	
  




   Escala;ng	
  waste	
  produc;on	
  and	
  new	
  aFtudes,	
  approaches,	
  
 regula;on	
  and	
  business	
  models	
  lead	
  many	
  to	
  aim	
  for	
  an	
  almost	
  
zero	
  waste	
  society	
  by	
  increasingly	
  seeing	
  waste	
  as	
  a	
  key	
  resource 	
  
Less	
  Energy	
                                                                       Emerging	
  CR	
  Issues
                                                                                                              	
  




               All	
  consumers	
  are	
  incen;vised	
  to	
  use	
  significantly	
  
                                                                                    	
  
             less	
  energy	
  as	
  escala;ng	
  growth	
  in	
  carbon	
  emissions	
  	
  
           forces	
  leading	
  suppliers	
  to	
  change	
  their	
  business	
  models      	
  
Water	
  Management	
  	
                                                         Emerging	
  CR	
  Issues
                                                                                                         	
  
	
  




       Advanced	
  water	
  purifica;on,	
  irriga;on	
  and	
  desalina;on	
          	
  
       all	
  combine	
  to	
  help	
  communi;es	
  and	
  companies	
  to	
  beLer	
    	
  
              manage	
  the	
  escala;ng	
  supply	
  /	
  demand	
  imbalance   	
  
Richer	
  Poorer	
                                                                           Emerging	
  CR	
  Issues
                                                                                                                    	
  
                                                                                                                    	
  




            Widening	
  differences	
  in	
  wealth	
  between	
  and	
  within	
             	
  
           urban	
  and	
  rural	
  communi;es	
  extends	
  the	
  gap	
  between	
                	
  
            rich	
  and	
  poor	
  -­‐	
  but	
  they	
  increasingly	
  need	
  each	
  other 	
  
Lease	
  Everything	
                                                                 Emerging	
  CR	
  Issues
                                                                                                             	
  
                                                                                                             	
  




      Rising	
  sustainability	
  impera;ves,	
  new	
  business	
  models	
  and	
  
          increasing	
  cost	
  of	
  ownership	
  shiQ	
  the	
  balance	
  from	
        	
  
        ownership	
  to	
  access	
  and	
  we	
  all	
  prefer	
  to	
  rent	
  than	
  buy	
  	
  
Less	
  Variety	
                                                                   Emerging	
  CR	
  Issues
                                                                                                           	
  




        The	
  future	
  is	
  one	
  of	
  reduced	
  choice	
  but	
  not	
  less	
  interest	
  
                                                                                                 	
  
 as	
  retailers	
  provide	
  an	
  increasingly	
  edited	
  porRolio	
  of	
  products	
  
           through	
  more	
  efficient	
  and	
  personalised	
  channels                    	
  
Local	
  Foods	
                                                                Emerging	
  CR	
  Issues
                                                                                                       	
  




     Increased	
  transparency	
  on	
  food	
  availability,	
  eco-­‐literacy	
  and    	
  
       	
  concerns	
  around	
  security	
  and	
  land	
  use	
  accelerate	
  mass	
  
             consump;on	
  of	
  locally	
  grown	
  and	
  processed	
  foods    	
  
Healthcare	
  vs.	
  Sickcare	
                                                 Emerging	
  CR	
  Issues
                                                                                                       	
  




As	
  sickcare	
  dominates	
  healthcare	
  budgets,	
  some	
  companies	
  shiQ	
  
from	
  simply	
  encouraging	
  employee	
  wellness	
  to	
  having	
  to	
  directly	
  
cover	
  the	
  cost	
  of	
  their	
  employees	
  lifestyle	
  driven	
  chronic	
  diseases
                                                                                             	
  
Cri;cal	
  Dependency	
  Ra;os	
                                             Emerging	
  CR	
  Issues
                                                                                                    	
  




   50%	
  plus	
  dependency	
  ra;os	
  hit	
  key	
  markets	
  and	
  force	
  major	
  
  realignment	
  of	
  some	
  government	
  financing	
  priori;es	
  towards	
  
      greater	
  healthcare	
  and	
  less	
  infrastructure	
  investment	
       	
  
Migra;on	
  Magnets	
                                                         Emerging	
  CR	
  Issues
                                                                                                     	
  
                                                                                                     	
  




       Immigra;on	
  is	
  part	
  of	
  economic	
  development	
  strategies	
      	
  
      and,	
  especially	
  in	
  low	
  fer;lity	
  economies,	
  na;ons	
  posi;on	
  
         themselves	
  to	
  aLract	
  the	
  most	
  beneficial	
  migrants      	
  
Mega	
  City	
  States	
                                                         Emerging	
  CR	
  Issues
                                                                                                        	
  
	
  




Mayors	
  lead	
  bold	
  ini;a;ves	
  to	
  place	
  their	
  ci;es	
  at	
  the	
  forefront	
  
ahead	
  of	
  many	
  countries	
  and	
  the	
  C400	
  becomes	
  more	
  influen;al	
  
        than	
  the	
  G20	
  as	
  City	
  States	
  set	
  the	
  global	
  standards 	
  
Social	
  NGOs	
                                                                  Emerging	
  CR	
  Issues
                                                                                                         	
  




Increased	
  loss	
  of	
  faith	
  in	
  ins;tu;ons	
  to	
  drive	
  change	
  coupled	
  with	
  
  social	
  networking	
  leads	
  to	
  rapid	
  mobilisa;on	
  of	
  people	
  around	
  
 specific	
  issues	
  and	
  the	
  rise	
  of	
  new,	
  more	
  influen;al	
  Social	
  NGOs	
  
                                                                                               	
  
Data	
  Security	
                                                                    Emerging	
  CR	
  Issues
                                                                                                             	
  




All	
  data	
  held	
  electronically	
  will	
  be	
  treated	
  as	
  being	
  in	
  the	
  public	
  
domain	
  -­‐	
  the	
  wise	
  CEO	
  will	
  retain	
  control	
  of	
  the	
  company’s	
  vital	
  
    data	
  and	
  key	
  discussions	
  will	
  be	
  one-­‐on-­‐one	
  and	
  in	
  person	
   	
  
Privacy	
  Backlash	
                                                       Emerging	
  CR	
  Issues
                                                                                                   	
  




  In	
  a	
  smarter,	
  more	
  connected	
  world,	
  responsibili;es	
  for	
  data	
  
  management	
  will	
  blur	
  between	
  the	
  individual,	
  companies	
  and	
  
         society	
  as	
  privacy	
  boundaries	
  are	
  consistently	
  pushed	
  
                                                                                   	
  
Planetary	
  Stress	
                                                                   Emerging	
  CR	
  Issues
                                                                                                               	
  




       As	
  more	
  planetary	
  boundaries	
  are	
  evidently	
  exceeded	
  the	
  
      irreversible	
  shiQ	
  of	
  the	
  overall	
  ecosystem	
  at	
  last	
  acts	
  as	
  the	
  
            catalyst	
  for	
  change	
  -­‐	
  but	
  not	
  via	
  global	
  coordina;on	
  
                                                                                             	
  
Net	
  Posi;ve	
  Impact	
                                                 Emerging	
  CR	
  Issues
                                                                                                  	
  
                                                                                                  	
  




       Making	
  an	
  overall	
  posi;ve	
  impact	
  on	
  society	
  and	
  the	
  
   environment	
  becomes	
  a	
  dis;nc;ve	
  capability	
  for	
  many	
  and	
  a	
  
        source	
  of	
  consumer	
  facing	
  differen;a;on	
  for	
  some        	
  
The	
  world’s	
  leading	
  open	
  foresight	
  program	
  




Future Agenda
84 Brook Street
London
W1K 5EH
+44 203 0088 141
futureagenda.org

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2020 | Emerging Corporate Responsibility Issues - May 2012

  • 1. Emerging  CR  Issues   Ini%al  Perspec%ves  |  14  May  2012  
  • 2. Context   Emerging  CR  Issues     Almost  Zero  Waste   Key  Resource  Constraints     Lease  Everything   Less  Energy   Water  Management     Local  Foods     Planetary  Stress   Less  Variety   Richer  Poorer   Social  NGOs   Cri@cal  Dependency  Ra@os   Healthcare  vs  Sickcare   Net  Posi@ve  Impact   Migra@on  Magnets   Data  Security   Privacy  Backlash   This  is  an  overview  of  the  of  some  issues    on  different  companies’  Corporate  Responsibility     radars  to  s;mulate  discussion  
  • 3. Key  Resource  Constraints   Emerging  CR  Issues     We  will  see  economic,  physical  and  poli;cal  shortages  of  key   materials  that  will  result  in  major  changes  in  perspec;ves  –  of   governments,  companies  and  many  an  individual    
  • 4. Almost  Zero  Waste   Emerging  CR  Issues     Escala;ng  waste  produc;on  and  new  aFtudes,  approaches,   regula;on  and  business  models  lead  many  to  aim  for  an  almost   zero  waste  society  by  increasingly  seeing  waste  as  a  key  resource  
  • 5. Less  Energy   Emerging  CR  Issues   All  consumers  are  incen;vised  to  use  significantly     less  energy  as  escala;ng  growth  in  carbon  emissions     forces  leading  suppliers  to  change  their  business  models  
  • 6. Water  Management     Emerging  CR  Issues     Advanced  water  purifica;on,  irriga;on  and  desalina;on     all  combine  to  help  communi;es  and  companies  to  beLer     manage  the  escala;ng  supply  /  demand  imbalance  
  • 7. Richer  Poorer   Emerging  CR  Issues     Widening  differences  in  wealth  between  and  within     urban  and  rural  communi;es  extends  the  gap  between     rich  and  poor  -­‐  but  they  increasingly  need  each  other  
  • 8. Lease  Everything   Emerging  CR  Issues     Rising  sustainability  impera;ves,  new  business  models  and   increasing  cost  of  ownership  shiQ  the  balance  from     ownership  to  access  and  we  all  prefer  to  rent  than  buy    
  • 9. Less  Variety   Emerging  CR  Issues   The  future  is  one  of  reduced  choice  but  not  less  interest     as  retailers  provide  an  increasingly  edited  porRolio  of  products   through  more  efficient  and  personalised  channels  
  • 10. Local  Foods   Emerging  CR  Issues   Increased  transparency  on  food  availability,  eco-­‐literacy  and    concerns  around  security  and  land  use  accelerate  mass   consump;on  of  locally  grown  and  processed  foods  
  • 11. Healthcare  vs.  Sickcare   Emerging  CR  Issues   As  sickcare  dominates  healthcare  budgets,  some  companies  shiQ   from  simply  encouraging  employee  wellness  to  having  to  directly   cover  the  cost  of  their  employees  lifestyle  driven  chronic  diseases  
  • 12. Cri;cal  Dependency  Ra;os   Emerging  CR  Issues   50%  plus  dependency  ra;os  hit  key  markets  and  force  major   realignment  of  some  government  financing  priori;es  towards   greater  healthcare  and  less  infrastructure  investment    
  • 13. Migra;on  Magnets   Emerging  CR  Issues     Immigra;on  is  part  of  economic  development  strategies     and,  especially  in  low  fer;lity  economies,  na;ons  posi;on   themselves  to  aLract  the  most  beneficial  migrants  
  • 14. Mega  City  States   Emerging  CR  Issues     Mayors  lead  bold  ini;a;ves  to  place  their  ci;es  at  the  forefront   ahead  of  many  countries  and  the  C400  becomes  more  influen;al   than  the  G20  as  City  States  set  the  global  standards  
  • 15. Social  NGOs   Emerging  CR  Issues   Increased  loss  of  faith  in  ins;tu;ons  to  drive  change  coupled  with   social  networking  leads  to  rapid  mobilisa;on  of  people  around   specific  issues  and  the  rise  of  new,  more  influen;al  Social  NGOs    
  • 16. Data  Security   Emerging  CR  Issues   All  data  held  electronically  will  be  treated  as  being  in  the  public   domain  -­‐  the  wise  CEO  will  retain  control  of  the  company’s  vital   data  and  key  discussions  will  be  one-­‐on-­‐one  and  in  person    
  • 17. Privacy  Backlash   Emerging  CR  Issues   In  a  smarter,  more  connected  world,  responsibili;es  for  data   management  will  blur  between  the  individual,  companies  and   society  as  privacy  boundaries  are  consistently  pushed    
  • 18. Planetary  Stress   Emerging  CR  Issues   As  more  planetary  boundaries  are  evidently  exceeded  the   irreversible  shiQ  of  the  overall  ecosystem  at  last  acts  as  the   catalyst  for  change  -­‐  but  not  via  global  coordina;on    
  • 19. Net  Posi;ve  Impact   Emerging  CR  Issues     Making  an  overall  posi;ve  impact  on  society  and  the   environment  becomes  a  dis;nc;ve  capability  for  many  and  a   source  of  consumer  facing  differen;a;on  for  some  
  • 20. The  world’s  leading  open  foresight  program   Future Agenda 84 Brook Street London W1K 5EH +44 203 0088 141 futureagenda.org