This white paper slide deck describes how search can be re-invented for mobile in a new type of cloud app called a "connection engine"

1. Search
re-­‐invented
for
mobile
or,
What
is
a
Connec0on
Engine?
Answer:
www.webhub.mobi
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
1

2. What’s
a
tradi9onal
search
engine?
• A
tradi0onal
search
engine
is
what
we
know
so
well
in
using
the
Internet
from
our
PCs/laptops
(e.g.,
Google,
Bing)
• A
tradi0onal
search
engine
works
as
follows
– users
go
to
a
search
engine’s
website
(or
a
proxy
for
their
site
in
their
browser),
and
type
a
search
query
into
a
search
query
box
• the
search
query
is
the
user’s
text
phrase
that
describes
what
they
are
trying
to
find
on
the
Internet
– the
cloud
app
behind
the
search
engine
website
takes
the
search
query
and
returns
a
set
of
links
to
sites,
documents,
photos,
videos,
etc
on
the
Internet
that
the
search
engine
deems
most
responsive
to
the
user’s
search
query
• these
results
can
be
called
the
“organic
resultsacross”
to
the
search
query
• these
results
are
generally
presented
as
a
list
on
the
search
returns
website
page,
which
list
gest
the
majority
of
the
space
on
the
page
and
is
right
jus0fied
• since
the
list
frequently
contains
many
thousands
of
links,
there
are
mul0ple
pages
with
each
page
containing
10-­‐20
individual
links,
with
each
link
containing
a
header
and
a
variety
of
informa0on
about
the
link
which
informa0on
summarizes
the
link
in
order
to
help
the
user
in
assessing
the
relevance
of
the
link
to
the
user’s
purpose
– generally,
also,
the
search
engine
returns
a
set
of
ads
(or
sponsored
links)
• these
sponsored
links
are
generally
located
on
the
leV
of
the
search
results
page,
and
usually
number
from
1
to
5
• some0mes
sponsored
links
appear
in
the
organic
search
column,
usually
differen0ated
from
organic
(unpaid)
results
by
either
or
both
of
a
different
background
color
and/or
a
small-­‐print
no0ce
that
the
link
is
an
“Ad”
– these
two
sets
of
results
(organic
results
and
sponsored
links)
generated
in
rela0on
to
a
user’s
search
query
and
presented
as
described
above
cons0tute
the
basis
for
tradi0ional
PC/Laptop-­‐based
search
engines
– for
PCs/laptops
that
system
turns
out
to
be
incredibly
powerful
for
connec0ng
surfers
and
websites
(and
vice
versa)
• which
is
a
good
thing
since
that
is
their
core
purpose
• so,
search
engines
are
really
at
their
core
"connec0on
engines”
• There
are
other
ways
users
and
websites
connect
on
the
Web
– users
can
bookmark
sites
using
their
browser
features
– there
are
social
bookmarkings
sites
– there
are
portals
• Facebook
is
turning
itself
into
the
next
genera0on
of
portal
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
2

3.
Search
engines
designed
for
PCs/Laptops
don’t
work
on
small-­‐screen
mobile
devices
• The
tradi0onal
search
engines
that
are
so
successful
on
PC/laptop-­‐size
screens
do
NOT
func0on
as
effec0vely
on
mobile
for
connec0ng
users
and
websites,
for
many
reasons,
including
– it
is
harder
to
type
a
search
query
into
a
search
engine
using
small
touchscreen
keyboards
– it
is
very
difficult
to
show
an
effec0ve
mix
of
both
organic
and
sponsored
links
on
small
screens
– it
is
harder
for
a
user
to
leaf
through
pages
of
search
results
on
small
screens
– it
is
hard
to
show
a
detailed
summary
of
each
search
result
link
on
a
small
screen
– it
is
hard
for
a
user
to
test
mul0ple
results
by
going
to
the
sites
to
see
their
relevance
to
the
search
query
– 0me
and
other
environmental
factors
are
different
for
users
on
mobile
devices
than
on
PCs/
laptops
…
which
means
that
response
latency
in
accessing,
reviewing
and
selec0ng
among
search
results
on
mul0ple
pages
of
results
is
not
viable
for
most
mobile
users
• Individually,
each
of
these
extra
hurdles
are
problema0c.
Cumula0vely,
the
result
is
that
tradi0onal
search
engine
design
fails
in
its
essen0al
purpose:
quickly
and
easily
connec0ng
users
and
websites
(and
vice
versa)
when
a
user
needs
help
in
finding
resources
on
the
Web
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
3

4.
The
Incredible
Shrinking
Search
Results
Page
• Please
read
our
"The
Incredible
Shrinking
Search
Results
Page”
white
paper
at
Slideshare.net
hep://www.slideshare.net/0mhigg/the-­‐incredible-­‐shrinking-­‐search-­‐results-­‐page-­‐82009
• That
white
paper
• parses
the
design
and
use
from
a
user
perspec9ve
of
tradi0onal
search
engines
• examines
the
problems
arising
from
trying
to
fit
the
standard
(PC/
laptop)
search
results
page
into
the
dimensions
of
a
smartphone
screen
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
4

5.
Why
this
is
a
big
problem
• The
failure
of
tradi0onal
search
engines
on
mobile
means
that
the
key
mechanism
for
connec0ng
users
and
websites
is
broken
on
mobile
• Mobile
apps
and
website
icons
cannot
fill
this
gap
– most
users
cannot
manage
a
separate
app
for
each
website
they
might
want
to
visit,
so
website
icons
are
NOT
a
sufficient
solu0on
to
making
the
mobile
Web
viable
from
smartphones
– most
websites
cannot
afford
to
develop,
maintain,
market
and
support
mobile
apps
for
each
different
type
of
mobile
phone
– mobile
apps
are
generally
limited
to
the
content
of
the
author
of
the
app.
This
breaks
the
inter-­‐linking
that
is
fundmental
to
the
power
of
the
Internet
…
why
it
is
called
the
“Web”
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
5

6.
Solu0on:
Re-­‐invent
search
for
mobile
• Create
an
effec0ve
mobile
and
cross-­‐device
tool
to
complement
tradi0onal
search
engines
• More
specifically,
create
a
“connec0on”
engine
that
– is
designed
from
scratch
to
be
op0mized
for
the
small
screens
of
mobile
devices
– solves
for
the
inefficiences
and
deficiencies
inherent
to
tradi0onal
search
engines
in
the
mobile
context
– then
roll
it
out
back
up
the
chain
of
a
user's
devices
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
6

7. www.webhub.mobi
•
That's
what
we've
done
to
create
www.webhub.mobi
– we've
re-­‐invented
search,
surfing
and
search
adver0sing
to
create
a
"connec0on
engine”
– WebHub®
is
op0mized
on
small
screen
mobile
devices
to
connect
users
and
websites
beeer
than
any
other
solu0on
using
both
organic
results
and
sponsored
links
showing
clearly
on
a
single
screen
generated
by
a
new
concept
of
what
cons0tutes
a
user’s
“search
query”
– WebHub
works
iden0cally
across
all
a
user’s
devices
– WebHub
gives
users
access
to
tradi0onal
search
engines
(and
a
full
range
of
special
purpose
search
sites)
just
when
the
users
need
them,
and
not
when
they
don’t
…
• exactly
the
principle
underlying
the
only
user
experience
design
that
works
on
small
screen
mobile:
(1)
show
the
user
ONLY
what
the
user
needs
at
the
0me
the
user
needs
it,
and
(2)
give
the
user
a
simple,
fast
way
of
switching
among
what
the
user
needs
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
7

8. What’s
a
re-­‐invented
“user
search
query”
in
a
connec0on
engine?
• Baseline:
capture
what
the
user
is
looking
for
on
the
Web
(the
search
query)
without
requiring
the
user
to
type
anything
– touchscreen
keyboards,
especially
small
ones,
are
error
prone
and
0me-­‐consuming
…
both
significant
disincen0ves
for
mobile
users
to
use
the
mobile
Web
• Re-­‐invented
search
query
format
– organize
websites
by
“Hub”
and
“Categories”
within
Hubs
– a
combina0on
of
a
click
on
a
Hub
and
a
click
on
a
Category,
defines
a
set
of
“search
results”
– show
an
effec0ve
ra0o
of
a
combina0on
of
organic
results
and
sponsored
links
on
a
single
page
fully
viewable
without
scrolling
on
a
mobile
screen
– enable
users
to
personalize
and
save
Hubs
and
Categories
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
8

9. Try
www.webhub.mobi
WebHub®
• is
free
• is
private
• will
change
your
mobile
search
and
surfing
• enhances
your
mobile
Web
lifestyle
• unifies
your
cross-­‐device
lifestyle
• creates
a
personalized
web
experience
across
all
your
surfing
devices
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
9

10. Links
• The
connec0on
engine:
www.webhub.mobi
• Youtube
channel
for
WebHub
intro
and
tutorial
videos
§ www.youtube.com/users/webhubdotmobi
• Facebook
page
for
WebHub
§ hep://www.facebook.com/pages/WebHub/140071176061949
• Press
release
for
v1.0
commercial
release
of
WebHub
§ hep://www.webwire.com/ViewPressRel.asp?aId=144102
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
10

11. More
White
Papers
• The
Growing
Importance
of
the
“Cross-­‐Device”
Lifestyle
(coming
soon)
• Smartphone
Icons
–
A
System
for
Improving
the
Organiza0on
and
Access
• What
is
WebHub?
(coming
soon)
• What
is
PiQ?
• The
Importance
of
Patent-­‐Protected
Differen0ators
to
Mobile
Device
Manufacturers
• Topics
in
innova0on
in
mobile
technology
by
Yuvee
• NeoKeys
–
How
it
works
and
why
it
is
cri0cal
to
touchscreen
devices
• What
is
the
NeoKeys
Mixed
Media
Keypad?
• The
Challenge
of
Touchscreen
Clueer
(or
Making
Mobile
Screens
Big)
• The
Non-­‐Subscriber
Revenue
Impera0ve
–
ROI
on
Telecoms
CapEx
• Richness+Simplicity:
The
Holy
Grail
of
Mobile
UI
• Yuvee
-­‐
Mobile
User
Experience
Conference
–
UX
Designers’
Den
Slides
• Mone0zing
the
Keypad
Real
Estate
on
Mobile
Devices
• The
Changing
Face
of
User
Input
on
Mobile
Devices
• Compound
versus
Elemental
Devices
–
New
Mobile
Device
Market
Strategies
• The
Incredible
Shrinking
Search
Results
Page
• Dynamic
Keypads:
Terminology
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
11

12. Where
to
Read
the
White
Papers
• www.yuvee.com/prWhitePapers.php
• www.slideshare.net
and
www.scribd.com
• Tim
Higginson s
profile
on
www.linkedin.com
• Find
them
using
a
Google,
Bing
or
other
search
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
12

13. About
Yuvee
• Yuvee
– owns a global patent portfolio in mobile
– develops and operates www.webhub.mobi
– designs, develops and licenses innovation in mobile and
converged device user experiences that make the next
generation mobile and converged lifestyle effortless and
immersive, including the mobile Web and apps
– provides advisory services in multiple areas relating innovation
and the mobile and converged and cross-device user experience
• Contact: Tim Higginson at info@yuvee.com
Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ, WebHub and NeoKeys are trademarks of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.
12/9/11
©
Yuvee,
Inc.
All
rights
reserved.
13