We tried content marketing and failed

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Content marketing is the new link building. These slides take you through some of the key mistakes we've made, what we've discovered and how to deliver a successful campaign in 2016.

Marketing

#SMX #21A2 @tim_grice
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 Example bullet text
– Example bullet text
Headline

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73% of SEOs plan to increase their
link building spend.
Skyrocket link building survey

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1. It has to look credible

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- Great Data
- Fantastic news angles
- UX/Design Fail

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2. Who’s going to link?

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“Sharers are rarely linkers”

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3. Relationships matter

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4. Good content is not Good enough

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Data, Data, Data

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5. Sometimes it’s just not cool

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Tough Industry? No Excuse.

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Don’t have data?

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Tough Industry? No Excuse.
11,000 Users
11,000 users

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When it comes together

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30
Unique Domains
150k
Visitors
25%
Increase in
Search Visibility

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Pro Tip

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“76% of journalists feel pressure to
get their stories shared socially.”
2015 Endleman Media Forecast

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Summary
- Invest in quality design and credible data.
- Identify the online audience that publish and link
- No relationships = No links
- You may think it’s cool, but most of the time it’s not
- Data, enough said

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LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
tim.grice@branded3.com

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