4. Building trust We are eBay’s European agency for trust. We are currently running campaigns in the UK and Germany.
5. Back to basics Find the right audience Convert them to customers Retain their loyalty
6. Affiliate Other Media Email SEO (organic ranking) Find PR/ social SEO (links) PPC CRO Usability SEO (onsite/tech) Convert Sales/ display re-targeting/CRM Retain
9. Affiliate Other Media Email SEO (organic ranking) Find PR/ social SEO (links) PPC CRO Usability SEO (onsite/tech) Convert Sales/ display re-targeting/CRM Retain
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11. Some numbers Client X £5 mil 2010, 10% of all sale, 12.29 ROI Anticipate £7.3 mil 2011 Client Y £850k, 8% of all sales online, 11.05 ROI Anticipate £1.5mil 2011 Client Z £184k, 5% of all sales online, 3.38 ROI Anticipate £251k 2011
12. Affiliate Other Media Email SEO (organic ranking) Find PR/ social SEO (links) PPC CRO Usability SEO (onsite/tech) Convert Sales/ display re-targeting/CRM Retain
13. Google give you a blue print of content creation Google responds to how users search and use the web
15. Quick Win – Product level optimisation Bid on exact match to ‘Elver’ Create ‘Maxi dress’ category Alter title tag (SEO) Alter meta description
16. Don’t forget how Google reads your site… Is two sets of keywords enough? Alt tag, anchor text Oopse, typo… is this keyword optimised? URL structure, could we look at some sort of ‘URL cleaner’?
17. Or what the user sees Enough content for SEO? Enough content for my decision making? Shipping options? Lots of empty inventory…USPs? More photos? Close up of fabric? Photo quality? Schway? Coull? Details?
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19. Affiliate Other Media Email SEO (organic ranking) Find PR/ social SEO (links) PPC CRO Usability SEO (onsite/tech) Convert Sales/ display re-targeting/CRM Retain