12. How many consumers are you going to convince that they need your service in a split second?
13. The internet provides the ability for you to be found in the place where consumers are looking, who already want what you are selling.
14. Don’t get caught up in having a “cool” website. Remember that the sole purpose of having your website is to generate business . If you want to provide information or commentary, then get a blog.
30. Top Internet Marketing Experts Solving internet marketing problems for small business 503-776-7922 [email_address] http://TopInternetMarketingExperts.inportlandarea.net We also save you time, money, and bewilderment! We help make it easier…
Notas do Editor
It’s not a fad. It’s not for the big guys. The internet levels the playing field for small business to compete and share visibility with the biggest companies in the world. We are all welcome. We just need a map.
This is not about being a techie or computer nerd. The fact is most of our society are using computers. Remove the “I don’t know anything about computers” obstacle from your list.
Branding does not give you a direct ROI. If you are a big company and have a large budget then it may be part of your marketing strategy. But it should never be your only marketing strategy. As small business owners, our main focus should be completing transactions while acquiring customers. Cash flowing into our business should be the core purpose of our marketing efforts. How do I get two dollars back for every one I spend? That is the main question.
Consumers are searching for what you do--not who you are. Instead of marketing Acme Grass Masters, you should be marketing Houston Lawn Maintenance.
Think about the key areas you specialize in. You are going to get a much better conversion and more ready-to-buy-customers if you niche down into your product or services.
Phone number was the number one piece of information consumers are looking for when doing a local search. Website was down in 4 th . This translates into local consumers being ready to do business. It is more important that your business information is found in multiple places on the internet than just having a website that ranks high.
Branding and impulse marketing have their place. But how many consumers are you going to convince that they need your service in a split second?
The internet provides the ability for you to be found in the place where consumers are looking, that already want what you are selling.
Don’t get caught up in having a “cool” website. Remember that the sole purpose of having your website is to generate business. If you want to provide information or commentary, then get a blog.
Alternatively to a brochure site is the landing page. One purpose: Generate a lead. Only two options: call here or submit information. You should always attempt to capture a visitor’s email address, ethically. Having them opt-in, gives you a chance to follow-up and build trust and credibility.
Probably one of the most important pieces to your website are the effective use of “title tags”. They are also one of the most under utilized. Rarely paid attention to by human readers, search engines rely heavily on the information to determine relevancy for search results.
If you are not driving traffic to your site, it’s like putting up a billboard in the desert.
It doesn’t matter how nice or compelling your website is. You need traffic to generate customers.
SEO concentrates almost exclusively on getting your website in the highest position rather than an overall marketing strategy on the internet.
Online business directories are highly favored by search engines like Google. Directories allow you to post a compelling listing about your business. The main thing to remember is market what you do, not who you are.
Free online classifieds are taking over print classifieds. One of the big benefits of regularly listing your business is that search engines place high authority on these sites. So you want to make sure the titles of your ads represent what you do and not who you are. For example if you were a mortgage broker your ad title should be “City FHA Loans” rather than “ABC Mortgage Broker”. Think “What are people searching for”. Chances are it’s not the name of your business but rather a service you provide.
Videos do not need to be Hollywood productions. Reality TV has been a blessing for lowering consumers expectations of polished productions. A simple short video explaining your product or service and clear instructions of what you want the viewer to do next (visit my website, call today…) will generally be enough.
As you can see, lead valves get your businesses message out to multiple places for consumers to find you locally.
Even with technology available for website statistics, the multiple strategies for marketing on the internet locally would not reflect accurately in a stats report. If you want accurate information, you must ask customers. If traffic stats are presented to you as an accurate reflection of your web presence, then the only activity being performed is SEO. Meaning the sole goal is to get your website to the top. That is not the same as internet marketing.
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