Guava - Adtech 2011 Presentation

Beyond the Last Click: Making the most of your Search, Social and Display Opportunities Tim Cross Display Advertising Manager Martin Dinham Sales Director

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What do we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are going to cover? ,[object Object],[object Object],[object Object],[object Object]

Visibility How can you really know what is working and what is not if you don’t have the full picture?

[object Object],[object Object],[object Object],[object Object],The Problem

How and where budget is being spent!

The Result ,[object Object],[object Object],[object Object],[object Object],[object Object]

What we (you) really need to manage budgets effectively ,[object Object],[object Object],[object Object],[object Object]

The Solution: ,[object Object]

Attribution Where should I really be spending my budget?

Attribution Attribution modelling and full path-to-conversion analysis are a bit like teenage sex - everyone says they're doing it but hardly anyone is and those that are aren't doing it very well...

Current Attribution Model ,[object Object],Last Click  Conversion

Cross-Channel Attribution ,[object Object],Last Click Promoted Tweet Facebook Ad Pay Per Click Ad Banner Ad  Conversion

Attribution Modeling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google is making things easier ,[object Object],[object Object]

SSP, DSP, RTB, WTF? The platform is only part of the solution..

[object Object],[object Object],Its about the audience.

How to make the most of these tools ,[object Object],[object Object],[object Object]

Where is your budget really going? I already use exchanges... I already use networks...

Where are you currently? ,[object Object],[object Object],[object Object]

Transparency on pricing ,[object Object]

How it should be: ,[object Object],[object Object],[object Object]

Ok – so let’s recap What am I actually trying to say here...

Summary ,[object Object],[object Object],[object Object]

Thank you for listening! If you have any further questions please feel free to contact us [email_address] [email_address]

Guava - Adtech 2011 Presentation

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Guava - Adtech 2011 Presentation

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