** Best to download to read speaker notes **
Presentation on the value of thinking time in experience design. Originally presented at the IA Summit in Denver, 2011:
http://2011.iasummit.org/sessions/the-value-of-thinking-time-in-experience-design/
6. Our customers say our online banking is rubbish. We want a new one. Yeah, we can do that. Look at all these other ones we’ve done! Great! I’ll give you some money!
7. What do we normally do for online banking? Um, we do research. And then we do some prototypes. Prototypes. We need a UX then.
8. That new online banking project has come in. They need a UX. What do they need a UX for? Prototypes. They said 30 screens.