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Till Riedel
                             Barcodes, RFID or
TecO
Universität Karlsruhe (TH)
                             Smart Items?
                             Evaluating track and trace technology
                             today and tommorow
Telecooperation Office (TecO)

                                                          Founded 15 years ago as cooperation
                                                          between CEC(SAP) and Uni Karlsruhe
                                                          Application oriented research
                                                          5 RAs, 15-20 Students
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                          100% third-party funded
                                                          Industry, e.g. SAP, Microsoft, Daimler,
                                                          Nokia, Phillips, Infineon, KDDI
                                                          EU-Projects, national funding

                                                          Focus Ubiquitous Computing
                                                          Integration of ID und Computer Technology
                                                          in objects
                                                          e.g. RFID, sensing, sensor networks,
                                                          lokations systems




2
                                                                                                      TecO/Universität Karlsruhe(TH) -Till Riedel
Motivation



                                                           Information                                                Information
                                                           systems
                                                                                 Files
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                                           Data bases
                                                                                                               Object-ID         State          Processes


                                                                                           Barcode            RFID             Sensor           Smart
                                                                               Manual      scanning           Tags             network          Items
                                                                               Accumulation                                    s


                                                            Real                                       Objects, items, activities,
                                                            world                                      events
                                                            Source(adapted): Fleisch, et al.: Die betriebswirtschaftliche Vision des Internets der Dinge.



                                                           Relevance
                                                           Control of complex information flows between processes in
                                                           the real world and computer-based information systems
3
                                                                                                                                    TecO/Universität Karlsruhe(TH) -Till Riedel
Overview

                                                           RFID
                                                          Technology (today)
                                                          Challenges
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                           Smart Items
                                                          Technology (tomorrow)
                                                          Bridging the Gap: Integration into
                                                          Business Processes

                                                           Barcodes vs RFID vs Smart Items
                                                          Cost Benefit Analysis
4
                                                                                       TecO/Universität Karlsruhe(TH) -Till Riedel
Item Level tagging
with RFID
Possibilities and Limitations
RFID: Item Level Tagging




                                                          LoCostix: Low Cost/Mass Printed Tags
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                          EPC Gen2 compliant
                                                          Unique ID for every item
                                                          Re-Writeable memory
                                                          Possibility to integrate extra data
                                                          item history
                                                          best before date
                                                          memory costs!!

                                                          Printed antennas/ Strep application in
                                                          print process
6
                                                                                                   TecO/Universität Karlsruhe(TH) -Till Riedel
RFID Communication Principles

                                                                                   passive RF technology
                                                                                   bi-directional RF communication
                                                                                   via reader
                                                                    <              synchronous messaging
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                                   no tag to tag interaction
                                                                                   powered by reader
                                                                                   slotted aloah protocol




7
                                                                                             TecO/Universität Karlsruhe(TH) -Till Riedel
RFID Problems

                                                          reading probabilities only
                                                          converge towards 1 in bulk
                                                          top figure: 40 tags
                                                          realistic: 10s for 100 of 120 tags
    IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                          Presence of a tag can only be
                                                          answered probabilistically
                                                          Reading errors are often
                                                          systematic (bottom figure)
                                                          You need infrastructure
                                                          Readers cost
                                                          Communication uplinks
                                                          Tracking only possible via check
                                                          points
                                                          You don't know what happens in
                                                          between


8
                                                                                               TecO/Universität Karlsruhe(TH) -Till Riedel
Smart ItemTechnology
Bridging the Gap between
Virtual and Real World
Technology: Wireless Sensor Networks

                                                       Miniaturized wireless sensor network systems
                                                       Active RFID + Sensing + Networking + Logic

                                                       Battery
                                                       (Back side              20mm                     Temperature
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       CR1632)                                          (analog)



                                                       Motion                                               Light
                                                       (digital)                                           (analog)

                                                                                        uPart 1/40
                                                                   Microcontroller and Communication
                                                                   Programmable
                                                                   Analog-Digital converter
                                                                   Digital I/O
10
                                                                                                     TecO/Universität Karlsruhe(TH) -Till Riedel
WSN Communication Principles

                                                                             active RF technology
                                                                             bi-directional RF communication via
                                                                             reader
                                                                             asynchronous messaging
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                             tag to tag interaction
                                                                             collaborative monitoring
                                                                             Autonomous/battery driven
                                                                             multihop routing
                                                                             Energy-efficient commmunication




11
                                                                                           TecO/Universität Karlsruhe(TH) -Till Riedel
Vision: Smart Items (SI)

                                                       Smart Items = items + embedded wireless sensor systems
                                                       Items = goods, tools, equipment, ...
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                         +                       =



                                                       Smart Item can
                                                       autonomously recognize, process, decide, communicate and act

                                                       More precise:
                                                       Continuously and direct acquisition of environment via sensing
                                                       Recognition of own state (="Smartness")
                                                       Local processing, decision making and reaction (=proactivity)
                                                       Communication to other Smart Items (=collaboration)
                                                       Affect the environment through actuators

12
                                                                                                             TecO/Universität Karlsruhe(TH) -Till Riedel
Smart Items: Relocation of Computation
                                                       DigiClip (2004)
                                                       Couple paper-based documents to computer-
                                                       based document management systems
                                                       App: Active physical (paper-based) documents
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       eSeal (2004)
                                                       Transform electronic contracts onto physical
                                                       items
                                                       App: Trustworthy, continuous self-supervision
                                                       of goods during transport
                                                       Collaborative Business Items (2006)
                                                       Collaborative detection of
                                                        hazardous situations of chemical goods

                                                       App: safety provision for worker, environment       Hazardous materials


13
                                                                                                      TecO/Universität Karlsruhe(TH) -Till Riedel
Bridging the Gap

                                                       Virtual World
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                          file:///home/pptfactory/temp/Personal/Downloads/mycomputer.png




                                                                 CRU
                                                                  D




                                                                                                                                                           Real World
14
                                                                                                                                           TecO/Universität Karlsruhe(TH) -Till Riedel
RFID

                                                       Virtual World
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                 CRU   RFID
                                                                  D




                                                                                              Real World
15
                                                                              TecO/Universität Karlsruhe(TH) -Till Riedel
Wireless Sensor Networks

                                                       Virtual World
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                 CRU         WSN
                                                                  D




                                                                                                   Real World
16
                                                                                   TecO/Universität Karlsruhe(TH) -Till Riedel
Smart Items

                                                       Virtual World
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                       SI
                                                                                          Real World
17
                                                                        TecO/Universität Karlsruhe(TH) -Till Riedel
Example: Hazardous Goods with SI
                                                       SAP Environment Health and Safety (EH&S)
                                                       Storage Regulations
                                                       Incompatibility
                                                       Absolute volume limit
                                                       Temperature / Environmental constraints
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Requires continuous monitoring
                                                       Local action without backend system

                                                              B u s in e s s L o g ic B a c k e n d
                                                                    Task



                                                              S e n s o r N e tw o rk          R e lo c a te d
                                                                                                   Task




                                                                                          C o lla b o r a tiv e B u s in e s s
                                                                                                         Ite m s
18
                                                                                                                                 TecO/Universität Karlsruhe(TH) -Till Riedel
CoBIs – Implementation
                                                                                                TecO & CoBIs: http://www.cobis-
                                                                                                         online.de
                                                                                                          CoBIs Usage in Hull, UK
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Site: BP chemical plant
                                                       Deployment of 20+ nodes for
                                                       1 month
                                                       Network/Middleware
                                                       integration support (WLAN,
                                                       UPnP)
                                                       Integration with SAP EH&S
                                                       solution

19
                                                                                     TecO/Universität Karlsruhe(TH) -Till Riedel
Cost Benefit Analysis
Are smart Items/RFIDs beneficial
compared to bar codes?
Logistics Scenario
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




21
                                                                            TecO/Universität Karlsruhe(TH) -Till Riedel
Feature Matrix
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




22
                                                                        TecO/Universität Karlsruhe(TH) -Till Riedel
Logistics Use Case Potentials

                                                       1. Reduction of critical situations for goods
                                                        return costs
                                                       costs for removal of defective goods
                                                        lower transport costs due to lower reshipping rate
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       2. Clear assignment of responsibilities
                                                       transparent supply chain process
                                                       clearer separation of costs between supplier and shipper


                                                       3. Early Identification defective and lost goods
                                                       raise consumer (receiver) satisfaction




23
                                                                                                 TecO/Universität Karlsruhe(TH) -Till Riedel
Cost/Benefit Analysis

                                                       Supplier                                                       Shipper
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Simple, supplier                                             Simple shipper

                                                            ∏             =   turnover                                  ∏            =      turnover
                                                                                                                    per Shipment
                                                        per Shipment
                                                                                                                                     −     penalty paid to
                                                                          −   costs for processing defective good                          producer for loss
                                                                          +   penalty for shipper for loss                           −      fixed costs

                                                                          −   fixed costs




24
                                                                                                                                     TecO/Universität Karlsruhe(TH) -Till Riedel
Cost/Benefit Analysis

                                                       Supplier                                                    Shipper
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Adv. supplier                                              Adv. shipper

                                                           ∏           =   turnover                                  ∏           =      turnover
                                                                                                                  perShipment
                                                       per Shipment
                                                                       −   costs for processing defective goods                  −      penalty for loss

                                                                       +   penalty for shipper for damage                        −      penalty for damage
                                                                                                                                 −      comm. costs
                                                                       +   penalty for shipper for loss
                                                                                                                                 +      not quantifiable adv.
                                                                       +   not quantifiable advantage
                                                                                                                                 −     fixed costs including
                                                                       −   fixed costs plus tag invest                                 tag investment




25
                                                                                                                                 TecO/Universität Karlsruhe(TH) -Till Riedel
Analysis from the Supplier's Point of View
                                                       Adv. SI, supplier

                                                             ∏                =   ((1−ω)pgood − cproduction    ρ · (cSI·ν + coperation)) · qsales
                                                        per Shipment
                                                                              −   (ω − φ) · qsales · cretour                         costs for processing defective goods
                                                                              +   φ · qsales · s                                     penalty for shipper for damage
                                                                              +   (1−κ) · ψ · s · qsales                             penalty for shipper for loss
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                                              +                                                      not quantifiable advantage
                                                                                W
                                                                              − (Cfix + Cfix,SI)                                     fixed costs plus SI invest

                                                                    Cfix,SI         additional fixed costs using Smart Items (infrastructure)
                                                                    coperation      variable operational costs per SI and shipment (e.g. recharge battery, programming)
                                                                    cSI             acquisition costs of Smart Item
                                                                    s               penalty depending on cost of goods (shipper ⇒ supplier)
                                                                    W               non quantifiable advantage through usage of Smart Items (consumer satisfaction, etc.)
                                                                    ρ ∈ (0,1]       factor of density, ratio of Smart Item quantity to quantity of goods
                                                                    ν ∈ [0,1]       factor of maintenance: ν = 0 all SI get shipped back (reusable); ν = 1 no SI is returned
                                                                    ω ∈ [0,1]       ratio of defective goods delivered to customer
                                                                    φ ∈ [0,1]       ratio of triggered Smart Items, 0 ≤ φ ≤ ω ≤ 1
                                                                    ψ ∈ [0,1]       ratio of searched (potentially lost) goods during shipping
                                                                    κ ∈ [0,1]       ratio of recovered goods (previously lost)
26
                                                                                                                                                    TecO/Universität Karlsruhe(TH) -Till Riedel
Analysis from the Customer's Point of View

                                                       Profit function:
                                                       quality and completeness

                                                       aggregating the profit level u
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       best case: delivery complete
                                                       without defective goods
                                                       normalized Cobb-Douglas function with saturation u(0; 0) = 1
                                                              u(ψ,ω) = (1 − ψ)2 · (1 − ω)2
                                                        customer utility function ũ
                                                       according to the preferences of the customer
                                                       maps monetary units onto a scale comparable with u

                                                       Are Smart Items/RFID beneficial compared to bar codes?
                                                             ũ (m* - m’) < u(y*,w*) - u(y’,w’)
27
                                                                                                    TecO/Universität Karlsruhe(TH) -Till Riedel
Conclusion

                                                       Limitations can be overcome by technology
                                                       Today: Barcode vs RFID
                                                       Tomorrow: RFID vs Smart Items

                                                       New Technology leads to:
 IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Extra costs
                                                       New possibilities !!
                                                       Monitoring, Tracking and Tracing -> Convergence Real/Virtual World
                                                       Work with physical items in business logic
                                                       Changes in Business Logic
                                                       If you want to use the possibilities and work around the problems
                                                       Can you really cope with the extra data?

                                                       Questions remain:
                                                       What is the ROI for RFID technologies?
                                                       What are the new features „worth“?

                                                       Needed: Models to calculate and to evaluate the cost and benefits of
                                                       track and trace technology on your business process.
28
                                                                                                                 TecO/Universität Karlsruhe(TH) -Till Riedel
IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008




                                                       Questions ?




29
                                                          TecO/Universität Karlsruhe(TH) -Till Riedel

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Barcodes, RFID or Smart Items? Evaluating track and trace technology today and tommorow

  • 1. Till Riedel Barcodes, RFID or TecO Universität Karlsruhe (TH) Smart Items? Evaluating track and trace technology today and tommorow
  • 2. Telecooperation Office (TecO) Founded 15 years ago as cooperation between CEC(SAP) and Uni Karlsruhe Application oriented research 5 RAs, 15-20 Students IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 100% third-party funded Industry, e.g. SAP, Microsoft, Daimler, Nokia, Phillips, Infineon, KDDI EU-Projects, national funding Focus Ubiquitous Computing Integration of ID und Computer Technology in objects e.g. RFID, sensing, sensor networks, lokations systems 2 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 3. Motivation Information Information systems Files IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Data bases Object-ID State Processes Barcode RFID Sensor Smart Manual scanning Tags network Items Accumulation s Real Objects, items, activities, world events Source(adapted): Fleisch, et al.: Die betriebswirtschaftliche Vision des Internets der Dinge. Relevance Control of complex information flows between processes in the real world and computer-based information systems 3 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 4. Overview RFID Technology (today) Challenges IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Smart Items Technology (tomorrow) Bridging the Gap: Integration into Business Processes Barcodes vs RFID vs Smart Items Cost Benefit Analysis 4 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 5. Item Level tagging with RFID Possibilities and Limitations
  • 6. RFID: Item Level Tagging LoCostix: Low Cost/Mass Printed Tags IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 EPC Gen2 compliant Unique ID for every item Re-Writeable memory Possibility to integrate extra data item history best before date memory costs!! Printed antennas/ Strep application in print process 6 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 7. RFID Communication Principles passive RF technology bi-directional RF communication via reader < synchronous messaging IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 no tag to tag interaction powered by reader slotted aloah protocol 7 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 8. RFID Problems reading probabilities only converge towards 1 in bulk top figure: 40 tags realistic: 10s for 100 of 120 tags IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Presence of a tag can only be answered probabilistically Reading errors are often systematic (bottom figure) You need infrastructure Readers cost Communication uplinks Tracking only possible via check points You don't know what happens in between 8 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 9. Smart ItemTechnology Bridging the Gap between Virtual and Real World
  • 10. Technology: Wireless Sensor Networks Miniaturized wireless sensor network systems Active RFID + Sensing + Networking + Logic Battery (Back side 20mm Temperature IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 CR1632) (analog) Motion Light (digital) (analog) uPart 1/40 Microcontroller and Communication Programmable Analog-Digital converter Digital I/O 10 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 11. WSN Communication Principles active RF technology bi-directional RF communication via reader asynchronous messaging IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 tag to tag interaction collaborative monitoring Autonomous/battery driven multihop routing Energy-efficient commmunication 11 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 12. Vision: Smart Items (SI) Smart Items = items + embedded wireless sensor systems Items = goods, tools, equipment, ... IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 + = Smart Item can autonomously recognize, process, decide, communicate and act More precise: Continuously and direct acquisition of environment via sensing Recognition of own state (="Smartness") Local processing, decision making and reaction (=proactivity) Communication to other Smart Items (=collaboration) Affect the environment through actuators 12 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 13. Smart Items: Relocation of Computation DigiClip (2004) Couple paper-based documents to computer- based document management systems App: Active physical (paper-based) documents IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 eSeal (2004) Transform electronic contracts onto physical items App: Trustworthy, continuous self-supervision of goods during transport Collaborative Business Items (2006) Collaborative detection of hazardous situations of chemical goods App: safety provision for worker, environment Hazardous materials 13 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 14. Bridging the Gap Virtual World IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 file:///home/pptfactory/temp/Personal/Downloads/mycomputer.png CRU D Real World 14 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 15. RFID Virtual World IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 CRU RFID D Real World 15 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 16. Wireless Sensor Networks Virtual World IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 CRU WSN D Real World 16 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 17. Smart Items Virtual World IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 SI Real World 17 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 18. Example: Hazardous Goods with SI SAP Environment Health and Safety (EH&S) Storage Regulations Incompatibility Absolute volume limit Temperature / Environmental constraints IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Requires continuous monitoring Local action without backend system B u s in e s s L o g ic B a c k e n d Task S e n s o r N e tw o rk R e lo c a te d Task C o lla b o r a tiv e B u s in e s s Ite m s 18 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 19. CoBIs – Implementation TecO & CoBIs: http://www.cobis- online.de CoBIs Usage in Hull, UK IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Site: BP chemical plant Deployment of 20+ nodes for 1 month Network/Middleware integration support (WLAN, UPnP) Integration with SAP EH&S solution 19 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 20. Cost Benefit Analysis Are smart Items/RFIDs beneficial compared to bar codes?
  • 21. Logistics Scenario IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 21 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 22. Feature Matrix IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 22 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 23. Logistics Use Case Potentials 1. Reduction of critical situations for goods return costs costs for removal of defective goods lower transport costs due to lower reshipping rate IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 2. Clear assignment of responsibilities transparent supply chain process clearer separation of costs between supplier and shipper 3. Early Identification defective and lost goods raise consumer (receiver) satisfaction 23 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 24. Cost/Benefit Analysis Supplier Shipper IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Simple, supplier Simple shipper ∏ = turnover ∏ = turnover per Shipment per Shipment − penalty paid to − costs for processing defective good producer for loss + penalty for shipper for loss − fixed costs − fixed costs 24 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 25. Cost/Benefit Analysis Supplier Shipper IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Adv. supplier Adv. shipper ∏ = turnover ∏ = turnover perShipment per Shipment − costs for processing defective goods − penalty for loss + penalty for shipper for damage − penalty for damage − comm. costs + penalty for shipper for loss + not quantifiable adv. + not quantifiable advantage − fixed costs including − fixed costs plus tag invest tag investment 25 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 26. Analysis from the Supplier's Point of View Adv. SI, supplier ∏ = ((1−ω)pgood − cproduction ρ · (cSI·ν + coperation)) · qsales per Shipment − (ω − φ) · qsales · cretour costs for processing defective goods + φ · qsales · s penalty for shipper for damage + (1−κ) · ψ · s · qsales penalty for shipper for loss IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 + not quantifiable advantage W − (Cfix + Cfix,SI) fixed costs plus SI invest Cfix,SI additional fixed costs using Smart Items (infrastructure) coperation variable operational costs per SI and shipment (e.g. recharge battery, programming) cSI acquisition costs of Smart Item s penalty depending on cost of goods (shipper ⇒ supplier) W non quantifiable advantage through usage of Smart Items (consumer satisfaction, etc.) ρ ∈ (0,1] factor of density, ratio of Smart Item quantity to quantity of goods ν ∈ [0,1] factor of maintenance: ν = 0 all SI get shipped back (reusable); ν = 1 no SI is returned ω ∈ [0,1] ratio of defective goods delivered to customer φ ∈ [0,1] ratio of triggered Smart Items, 0 ≤ φ ≤ ω ≤ 1 ψ ∈ [0,1] ratio of searched (potentially lost) goods during shipping κ ∈ [0,1] ratio of recovered goods (previously lost) 26 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 27. Analysis from the Customer's Point of View Profit function: quality and completeness aggregating the profit level u IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 best case: delivery complete without defective goods normalized Cobb-Douglas function with saturation u(0; 0) = 1 u(ψ,ω) = (1 − ψ)2 · (1 − ω)2 customer utility function ũ according to the preferences of the customer maps monetary units onto a scale comparable with u Are Smart Items/RFID beneficial compared to bar codes? ũ (m* - m’) < u(y*,w*) - u(y’,w’) 27 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 28. Conclusion Limitations can be overcome by technology Today: Barcode vs RFID Tomorrow: RFID vs Smart Items New Technology leads to: IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Extra costs New possibilities !! Monitoring, Tracking and Tracing -> Convergence Real/Virtual World Work with physical items in business logic Changes in Business Logic If you want to use the possibilities and work around the problems Can you really cope with the extra data? Questions remain: What is the ROI for RFID technologies? What are the new features „worth“? Needed: Models to calculate and to evaluate the cost and benefits of track and trace technology on your business process. 28 TecO/Universität Karlsruhe(TH) -Till Riedel
  • 29. IQPC Kongress Anti-Counterfeiting Pharma 15.07.2008 Questions ? 29 TecO/Universität Karlsruhe(TH) -Till Riedel

Notas do Editor

  1. Die Schlüsselposition der Perv.Comp.Systeme führt zu einer noch stärkeren Informatisierung der realen Welt
  2. “ penalty paid to the producer for loss” ist eigentlich “penalty paid to the producer for loss and loss of capacity for reshipment”
  3. “ penalty paid to the producer for loss” ist eigentlich “penalty paid to the producer for loss and loss of capacity for reshipment”
  4. Further values influencing the profit level, e.g. speed of delivery, are omitted for reasons of simplicity. For further extension of the profit function several additional factors can easily be included.