Like us! Follow us!
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This document provides guidance on effectively using social media for organizations. It recommends choosing social media channels wisely to publicize events, share updates, and connect with members. The document stresses setting up recognizable profiles, creating engaging content through photos, videos and questions, and maintaining a conversational tone. It also provides tips on scheduling regular posts and integrating multiple social media accounts to maximize outreach while avoiding spam. The overall goal is to generate interest through interesting, shareable content rather than just follower numbers.
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Like us! Follow us!
- 1. Like us! Follow us! Using social media effectively for your organization Tiffany Broadbent Beker Social Media Coordinator & Web Developer W&M Creative Services
- 2. Publicize events & generate public awareness Showcase chapter history Latest news & organization updates Choose your channel(s) wisely Showcase community content “Insider” and daily-life photos Connect with alumni
- 4. Pick a recognizable & distinct page/user name & profile photo
- 5. Provide as much page/profile info as possible
- 6. Make sure you have backup At least two people should be able to access every account
- 7. Social media is all about the content
- 8. What unique benefits & information do you have to offer your fans?
- 9. How to say it? Use a conversational tone (& expect responses) Highlight posts with photos or video Ask meaningful questions Make sure each post is related to your organization or W&M
- 10. Themed posts
- 11. Event Promotion Create a Facebook Event Guests can easily share event with friends Add to W&M Events events.wm.edu Event can be featured on W&M homepage & myWM (or similar) Can sell tickets, print guest lists
- 12. Generate Online Buzz Collect RSVPs Create event-related polls Preview the event Post behind-the-scenes information Create a hashtag for the event (utilize Tagboard & Storify)
- 13. Read twice, post once Use proper spelling & grammar (the internet loves a mistake) Be accurate & respectful Consider everything you post to be public & permanent
- 14. Tailor your content for each platform
- 15. How will people find you? Via your website Like or Follow similar/relevant accounts Share/Retweet/Like updates from others W&M’s Social Media Directory Mention @williamandmary Hashtag #wmcharterday
- 16. It’s easy to start a channel, the trick is maintenance
- 17. When will you post? And how often? At minimum... Once per week 2 - 3 times per week Facebook, Instagram, Tumblr, LinkedIn Twitter, Pinterest Adjust to suit your organization’s needs & calendar
- 18. Don’t let spam (posts or followers) accumulate
- 19. Managing Your Social Media Time 1 hour a month 15 minutes a day to plan posts, clean out spam, update info and cover photos to post, check page and answer questions Can schedule posts via Facebook, HootSuite, TweetDeck or Buffer (but be prepared for conversations daily)
- 20. A little help…ifttt.com Save time and integrate and cross-promote (but don’t duplicate) social media channels
- 21. It’s not all about the numbers 100 > 10,000 dedicated & engaged users indifferent followers Create interesting & engaging posts that people want to share, and they will generate publicity for you
- 22. Resources • Social Media Resources www.wm.edu/socialresources • Official W&M Hashtags www.wm.edu/hashtags • Social Media Comment Policy www.wm.edu/social-media-comment-policy • W&M Social Media Users Group (SMUG) www.wm.edu/smug
- 23. Thank You tiffany@wm.edu @tb623 on Twitter ! or ! creative@wm.edu @wm_creative Icons via pictodeck