1. Tiffany Broadbent Beker ๏ @tb623
Web Developer & Social Media Coordinator
College of William & Mary
#ccavcu
#ccaHashtags
More than just a #
How hashtags can take your event
from good to great

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something
What?
#williamandmary #wm1693
#william&mary
#

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Where?
(pretty much everywhere)

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Searchability

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Visibility

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Cross-platform
Unity

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Community

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Engagement
55% more retweets
2x more engagement
Meh
55% more engagement

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Posterity

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Creating a
hashtag

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Be specific
(but not too much)

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Keep it short
Short tweets (< 100 characters) =
17% engagement

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(Pre)search

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For example…

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For example…
#wm2018
W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018

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For example…
#wmhc
W&M Homecoming and…
Western Massachusetts Hard Core

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For example…
#wmhc
W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming

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Readable
#SusanAlbumParty
vs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow

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Memoriable

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Tested

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Use

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1 or 2* hashtags
#Reading a #tweet w lots of
#hashtags is #annoying #ouchmybrain
*on Twitter & Facebook,
up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%

23. #ccavcu #ccaHashtags
1 or 2* hashtags
*on Twitter & Facebook,
up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
tool tip
hashtags.org, keyhole.co & ritetag.com

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Geotag

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tool tip:
twitter.com/search-advanced

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tool tip: trendsmap.com

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Consistency

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It is time…
(For reference)
#wm2018/19 = Class of 2018/19
#wmgrad = W&M Commencement

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Pre-event

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Promotional
material

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Promotional
material

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Monitor

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tool tip
iconosquare.com & gramfeed.com

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tool tip
hootsuite.com

35. #ccavcu #ccaHashtagstool tip: tagboard.com
See also: Hash At It & Eventifier

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Inform
tool tip: bufferapp.com
(and schedule ahead)

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During

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Speakers

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Speakers

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Handouts &
Programs

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Handouts &
Programs

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Provide timely
information

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Engage

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Engage

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Share

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Share

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Share
tool tip: “Repost” app

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Share
tool tip: “Repost” app

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Live feed

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Live feed

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tool tip: eventstag.com

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tool tip: eventstag.com

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tool tip: ifttt.com

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tool tip: ifttt.com

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After

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Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag

57. #ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag

58. #ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag

59. #ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag

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Archive &
Review

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tool tip: storify.com

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Continue the
conversation

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Thank you!
Tiffany Broadbent Beker
@tb623
tiffany@wm.edu