Black Ivy Events, Inc. is a private company founded in early 2009 that caters to the social, professional and civic interests of diverse alumni of the eight Ivy League institutions. More information at www.blackivyevents.com.

1. Black Ivy Events Inc.
Overview
Founded by Tiffani Scott

2. Overview of Black Ivy Events, Inc.
 Black Ivy Events, Inc. is a private company founded in early
2009 that caters to the social, professional and civic interests
of alumni of the eight Ivy League institutions
 Events take place primarily in New York City
 Ivy League alumni of color attend to connect, socialize and
network
 A range of industries are represented including law,
medicine, finance, engineering, fashion, media and
entertainment
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3. Branded Events Summary
Black Ivy Events Inc. hosts social events at lounges as well as
branded events such as:
 Armand de Brignac “Ace of Spades” Champagne Tasting
 Bobbi Brown “Pretty Powerful” Make-up
Event target toward women of color,
featured in Bobbi’s blog ‘Everything Bobbi’
 Urbanworld Film Festival Premiere
sponsored by HBO and BET
 Harlem Fine Arts Show sponsored by Grey
Goose and Amtrak
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5. Black Ivy Demographics
The mailing list includes affluent professionals of color based in the
New York City metropolitan area:
• 60% are between the ages of 25-34
• 24% are between the ages of 35-44
• 70% attended an Ivy League institution
• 68% have a gross annual income over $75,000
• 20% have a gross annual income over $150,000
• 70% have purchased one or more luxury brands in the past 12 months
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6. Black Ivy Social Media Reach
Total Potential Reach via Facebook = 95,518 Fans
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7. Partnership Benefits
Promotional exposure to the Black Ivy audience offers a unique and valuable
marketing opportunity. The benefits of a partnership include:
 Events & Experiential Marketing – expose our audience to your
company’s products and services
 Social Media Marketing – expose our audience to your company’s
products and services online
 Audience Exposure – increase your company’s name recognition with our
audience
 Networking – build business relationships with our audience
 Perception – enhance your company’s image with our audience
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8. Multicultural Marketing Research
Promotional exposure to the Black Ivy audience offers a unique
and valuable marketing opportunity. The following articles
explain the need for multicultural marketing:
 According to Census projections, by 2042 America will be a
“majority-minority” nation, where so-called ethnic minority
populations will collectively outnumber the White majority.
Forbes, Oct 2011
 A recent report predicts that the combined buying power of
America's minorities will increase from $1.6 trillion in 2010 to
more than $2 trillion by 2015.
Businessweek, Dec 2010
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9. Contact
For any questions related to partnering with Black Ivy Events, please contact:
Tiffani Scott
Founder
Black Ivy Events, Inc.
Mobile: 914.886.2152
Office: 212.283.2943
Web: www.blackivyevents.com
Flickr: www.flickr.com/photos/blackivyevents/collections
Facebook: www.facebook.com/blackivyevents
Twitter: www.twitter.com/blackivyevents
Eventbrite: www.blackivyevents.eventbrite.com
Black Ivy Events, Inc.