Crm 360 d&b-final
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This document describes a 4-part webinar series on CRM360 hosted by several companies. The first part is titled "Dirty Data Done Dirt Cheap" and focuses on cleaning and enriching CRM data. Future webinars will discuss marketing automation, avoiding mistakes that hurt sales pipelines, and maximizing CRM success. Dun & Bradstreet provides solutions for validating company records, identifying duplicate data, and enhancing CRM with additional business insights.
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Crm 360 d&b-final
- 2. CRM360 4-part Series brought to you by Ticomix, SugarCRM, D&B, Nurture Marketing and Bristol Strategy Group What is CRM360? Part 1: Actionable Insights Derived from Data What’s Next: 7/15 @ 10:30 AM ET: Everything You Wanted to Know About Marketing Automation and Its Relationship to CRM But Were Afraid to Ask! 7/22 @ 10:30 AM ET: 3 Sure-Fire Ways to Kill Your Pipeline – And How to Avoid Them 7/29 @ 10:30 AM ET: Leveraging your CRM for Maximum Success
- 3. Clean deterministic data is foundational!
- 4. Nearly two centuries of helping businesses build their relationship platform World’s largest commercial database More than 240 million company records 30,000 data sources 5 million updates per day The largest, most accurate contact databases (Dun & Bradstreet NetProspex) Our patented DUNSRight™ data quality process Trusted by nearly 90% of the Fortune 500 to turn enormous streams of data into high-quality information and insight Trusted by nearly 90% of the Fortune 500 to turn enormous streams of data into high-quality information and insight
- 5. Information is growing at an exponentia l rate… Source: domo.com
- 6. Corporate Data Volatility Change in 1 Year 2% of All Addresses 11% of Phone Numbers Change in 1 Hour 40 CEOs Changes 240 Business Move 30 Companies Change Names 7% of CEO’s 150 Businesses Phone #s Change 60 Businesses Open OPEN 20 Businesses Close CLOSED * Source: Dun & Bradstreet. Based on 52 weeks, 5 workdays, 8 hour day.
- 7. Questions About Your CRM Data Quality What would your senior senior management team think if they knew knew how bad your CRM data quality is? How do you measure the quality of the prospect and customer customer data in your your CRM? How do you integrate unstructured data like news and social media media into your CRM? Do you hear complaints complaints from colleagues about the bad bad data in your CRM? Have you just resigned yourself to it? Is your CRM data quality slowing sales, suppressing marketing results, and and inhibiting customer support?
- 8. • Sales feels CRM is not serving them - they serve it • Marketing feels growing pressure to produce revenue with imperfect tool • Customer support feels ill-equipped to care for customers Internal Challenges When Asked: “How Do You Feel About Your Current CRM?”
- 9. The Growth Imperative for Business Source: Gartner 2014 Annual CEO Survey Source: Forbes Insights 2015 92% of CMOs have a growth mandate Drive Growth Through High Value Revenue Relationships Use Data to Develop Customer Knowledge Develop Core Strategies Deliver Organizational Change Brands Business es Solution s Product s
- 10. Data Quality Concerns • Duplicates • Spacing • Punctuation • Abbreviations • Missing content • Mis-keyed content • Data decay • Spelling • Naming conventions • Conflicting content • …and many others The challenge comes from intangibility of “data quality” in order to quantify the impact of erroneous data to the Customer
- 11. Sales Restrained by CRM Outdated Info Limited or no Company Research Missing information Not Enough Enough New Prospects Incomplete information
- 12. Imagine a world where… Customer Support Rapid Resolution Sales Uses CRM Marketing ROI Skyrockets Information Automatically Updated & Enriched Right Prospect Information at Your Fingertips
- 13. Sales Liberated by On-Demand CRM Data Fresh and Complete information Company Research Industry Research and and Talking Points Find New Prospects and Upsell Current Customers Social Selling Accelerate the Time to “Yes”!
- 14. What This Means To You? Results! Generate 10% Manage Campaigns Close Deals Generate More RevenueMore Effectively 46% More Efficiently 29% 10%
- 15. Our Commitment Dun & Bradstreet helps you grow the most valuable relationships in business by uncovering truth and meaning from data.
- 16. Questions?
- 17. D&B for Sugar Connector
- 18. Company Information - Strategy
- 19. Industry Information - Overview
- 21. Financial Information – Market Analysis
- 22. D&B News and Social Media
- 23. Competitors
- 24. Contact Information – All Known Contacts
- 25. Contact Information- Select By Job Title
- 26. Contact Information- Choose Best Contact!
- 27. Family Tree
- 28. Build A List - Company
- 29. D&B for Sugar – License Pricing BASIC- $35 per user/month Supports basic prospecting and company lookup lookup workflows 600 Company appends 6000 Standard contacts 420 Premium contacts PREMIUM- $90 per user/month STANDARD plus additional detailed industry information Unlimited Standard contacts per year Competitor information Detailed financial information Family Tree Upward Linkage Full Family Tree View (Add on) STANDARD- $50 per user/month BASIC Plus additional firmographics HQ DUNS information 6000 additional Standard contacts Family Tree Upward Linkage Full Family Tree View (Add on)
- 30. Optimizer Solution Optimizer utilizes Dun & Bradstreet’s patented Entity Match technology to identify duplicates, correct company data, and enrich your existing records with information from Dun & Bradstreet’s largest commercial database. • Validates a company’s legal existence with Dun & Bradstreet’s unique business identifier, the D-U-N-S® Number • Identifies duplicate records and highlights questionable matches • Enhances records with Dun & Bradstreet insights including corporate family linkage, contacts, specialty data such as NAICs, marketing pre- screen score, and record change indicators
- 31. Questions?
- 32. Thank You for Joining! BONUS OFFERS: • Free targeted list of 250 contacts from D&B customized to your specification* • Purchase a minimum of 5 licenses of D&B for Sugar and receive Optimizer for free* Matt Cooke, VP Strategic Development, 815-847-3562, matt.cooke@ticomix.com Jo Ann Kendricken, Channel Sales Director, 617-470-7108, kendrickenj@dnb.com *offer expire 9/30/15
- 33. CRM360 4-part Series brought to you by Ticomix, SugarCRM, D&B, Nurture Marketing and Bristol Strategy Group What is CRM360? Part 1: Dirty Data Done Dirt Cheap What’s Next: 7/15 @ 10:30 AM ET: Everything You Wanted to Know About Marketing Automation and Its Relationship to CRM But Were Afraid to Ask! 7/22 @ 10:30 AM ET: 3 Sure-Fire Ways to Kill Your Pipeline – And How to Avoid Them 7/29 @ 10:30 AM ET: Leveraging your CRM for Maximum Success