Basic Offline (and Online) Marketing - SMU Module 4 Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits. Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue. Add Value and Make a Profit √ Graphics to grab attention, Copy to take action √ Marketing Mix Message, Market, Method – “Why?”, “Who?”, “How?” √ Paid vs. Free Advertising √ RSC – Real simple copywriting √ Lifetime value of a customer √ Free reports √ Benefits vs. Features “You get…,” “It means that…” √ Determine your prospects problem or tell them what it is √ Solving problems for your clients or potential clients √ URL Everywhere – Offline and Online √ Online does not replace offline √ Zig when they Zag √ Call to action √ Building relationships √ Being Remarkable Social Media University classes offered by Doral Chamber of Commerce and New Media, New Marketing, Inc. For more information: http://www.nmx2.com LOCATION: Doral Chamber of Commerce Training Center 3900 N.W. 79th Avenue, Suite 108, Doral, FL 33166 RSVP: info@doralchamber.com Fee: $47.00 DCC members $97 non-members (Advanced Payment & RSVP Required) http://www.nmx2.com/payment.htm #SMU Social Media University Module 4 (A Social Media University Module)

1. Basic Offline and Online Marketing SMU Module #4 Manny Sarmiento www.NMx2.com

16. Social Media University www.NMx2.com Brought to You By: New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce Thank You! God Bless You! Manny Sarmiento