Learn how leading advertising and marketing solutions company, Yellow Pages Group, uses enterprise social networking to transform sales and marketing initiatives.
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Leading Digital Advertising and Marketing Solutions Company, Yellow Pages Group, Uses Enterprise Social Networking to Boost Revenue
1. Transform Sales &
Marketing to Boost Revenue
Welcome to today’s webinar!
There will be silence until we begin today’s presentation. Please take this
opportunity to answer today’s first poll.
Today’s twitter hashtag is #tibbrsocial
3. Company Overview
TIBCO Software
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Founded in 1997
$1.1B revenue in 2012
70 offices, 25 countries
4000 customers
200 partners
3500 employees
tibbr
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1.5 Million subscription users
100+ countries
Global implementation team
Customer success program
24x7x365 global support
9. Why did you choose tibbr for collaboration?
Platform:
Ease of use for user
Full featured mobile support
Customizability
Enterprise grade security
Multilingual capabilities
Integration to Business Applications:
Seamless user experience – front end for 5 different systems
Integrates application data into activity stream
Native TIBCO Sportfire support
Roll-Out:
Simple and quick deployment
Experienced services team
Trusted Vendor:
Successful track record with past TIBCO projects
13. Key use-cases: Marketing gains real-time
feedback
Marketing asks for feedback
Field sales team respond in real-time
Sales also offers new suggestions
17. What are the main benefits to the
organisation since deployment?
Easier to share information, more people can contribute
• not limited to small number of authorized people
Easier to find knowledge, experts, ask questions
Access knowledge from anywhere
Higher transparency across business units
Replaced legacy technologies, easy maintenance
18. MWD’s Best Practice Insights
Have a clear, business-specific purpose for your social
collaboration initiative
Identify strong use cases to get things moving
Balance top-down, bottom-up and middle-out adoption strategies
Build social into your broader IT environment and business
processes
Take an open and trusting approach to governance
20. Learn more at www.tibbr.com
Follow us on on Twitter @tibbr
Or follow our Facebook page at facebook.com/tibbr
Notas do Editor
POLL: Where are you in your social journey?Don’t have a social networkDon’t have a social network, we are looking for oneWe have a social network, but we have not rolled It outWe have already rolled out a social networkOther – please specify in the comments
Question 1
Question 1
Question 1POLL: What are your social initiative goals?Enable a mobile teamOpen communications channels between departmentsReduce multiple systems of recordRemove barriers to sharingCentralize knowledgeOther – please specify in the comments
Question 2
Question 3
Question 5
Question 5
Question 5POLL:Which of these use-cases do you find most relevant in your organization?Sales can find what they need, wherever they areMarketing gets real-time feedbackHuman resource processes streamlinedOther – please specify in the comments
Question 6
Question 7
Joshua – have pasted this in from our template - feel free to adjust template/colours etc.Notes:Clear, business-specific purposeYPG’s initiative very tightly tied to the broader digital transformation strategyImportant to a) convince people that it’s worth doing, and b) prove that you have been successful. Strong use casestwo initial use cases – sales/marketing and HR - where there was immediate and clear value to be gained helped to focus training activities and to get people familiar with the platformBalanced strategy to bring about faster adoptionseeding viral adoption (through early adopters) while also having a top-down strategy for encouraging and supporting adoptionAlso actively targeting the middle management layer through its training programme, and through pressure from the CEOSocial seen in the context of the broader IT environmentYPG didn’t implement social in a vaccuum, instead integrated into intranet environment, part of the bigger picture.Open and trusting approach to governanceYPGallowed people to explore its potential for themselves while ensuring they understand their accountabilitymuch harder to get people to be more open and collaborative than it is to put them off
Last PageQUESTIONS:Why did Sharepoint not meet your needs for this project?How easy was it for people to learn how to use this tool?