Enterprise social networking is a garden. Discover how to harvest all the benefits of enterprise social with tibbr! For more information, please visit http://www.tibbr.com/

1. The Social
Enterprise is a
Garden. Dig it!

2. The Social Enterprise is a Garden. Dig it!
Full Adoption. Deep Engagement.
100% Real Business Value…
ThesePiecesfruits everyone tries to harvest
• are the of information
when deploying enterprise collaboration
software. But, without of information
can
• More pieces experience, weeds
immediately pop-up. Some try a data
off
• Even more pieces of hands
approach: build it and they will come. Others are
so top-down involved that a frost comes early.
Many enterprise collaboration deployments
don’t blossom over night. Organizations that
don’t have a plan or a dedicated project team
will not see the results they may have hoped for.
But don’t get discouraged. We’re going to share
with you simple but powerful tips to reap the
benefits of internal social collaboration for your
business.
With use cases to plant, conversations to seed,
and the right governance models to line the
path, we’ll present the best ways to grow
success.

3. Create the Best Environment
Soil: Cultivate a Culture of Sharing
envision and put to use as soon as they join
the network.
This is the terra firma to
success. Start by
communicating why Water: Shower Support
openness and sharing
are critical to the Without adequate planning
business. Is it to increase and preparation, collaboration
competitive intelligence,
software rollouts can soak up
to develop an innovative culture, or provide time and energy. To this end, it
deeper insights for sales reps? Inspire is important to have a small
employees and get their buy-in ahead of time.
but committed project team.
To stay with our metaphor,
your garden needs regular watering. It is
Sunshine: High Visibility & Clear
important to have a small but committed project
Communication about Usage
team to advocate core activities, such as:
collecting requirements, helping employees get
Have senior managers started, initiating discussions, clarifying success
shine rays of attention on criteria, and more. The Project Team should be
the benefits of social well aware of both the business and technology
collaboration from the get- requirements, so that decisions on these activities
go. Present concrete use are well-informed. Bottom line: no one should be
cases employees can
foggy on the expectations and preparations.

4. Get Ready to Plant
Prepare High-Yield Use Cases
Cross-Pollinate Use Cases
What business outcomes are you looking To make collaboration highly sustainable, the
for? The answers are often overly simplistic initial use cases should be setup to create
such as, “Increase the speed with which cross-functional interactions. Although having a
employees find experts and answers.” Let’s get couple use cases focus on a homogenous team
more specific here. Ask which projects are most or project is fine, design most use cases to cut
critical, what are the success criteria, what are across multiple departments, management
the timelines. This should be done for about five layers, communities, and geographies. The
solid use cases. It’s best to ensure the use result will be greater activity with greater
cases are designed for most if not all of the insights, sharing sources, and serendipity to
users. These first use cases quickly propagate.
showcase the value of collaboration.
After the project teams propel the
It also helps to include the social bees in your
discussions, the subsequent bulk of organization for the initial use cases. These folks
users discover a vibrant sharing may not have the most seniority and experience,
community and
but are high-energy, socially plugged in, strong
follow the pattern communicators and natural leaders, and more
by creating their likely to create the buzz that drives activity.
own bottom-up use
Make sure to have enough users to start. If only
cases, self-formed
a small percentage of users are involved, they
groups, and so
may have to remember, search for, and manually
forth.
invite other users to make collaboration really

5. Get Ready to Plant Continued…
happen. This type of thinking instead of just
doing can bury a collaboration project before it
sees the light of day. In other words, the more
users, the more activity you’ll start to see.
Seeds of Thought
Now that you have started setting up the right
conditions for growing your network, it’s time to
create the initial content that the bulk of users
will see on day one, and hear about in the
invitation and other call-outs. The main goal is
to provide immediate value to users so they To help seed the content, enroll not just the
come back. Show examples of high-valued social bees previously mentioned, but also
work conversations. For example, your vice identify an advocate for each use case and
president of sales could share a story of how an from each group and department. Invite these
employee closed one of their biggest deals, folks into the collaboration instance before the
followed by conversations about how they could bulk of users. These early users can also help
apply those sales tips to other deals. Build to confirm the validity and value of the initial
momentum by starting discussions for each subject hierarchy, which is covered next.
practical use case.

6. The Trellis of Use Cases
The Support Structure
Tips for Building the Hierarchy
Receiving a stream of insights from your 1. Brainstorm topics of conversations
colleagues is useful, but only if it’s relevant to needed to promote business objectives
your work. Make sure your social platform gives
2. Determine sensitivity of subjects ahead of
users the ability to organize and subscribe to
time: public verses private.
discussions based on relevant topics, groups,
projects or individuals involved. tibbr Subjects, 3. Don’t over structure it. Leave room for
for example, organize relevant information into employees create subjects as needed.
these distinct categories. The flexible structure
enhances the discovery and filtering of
information so that it goes to the right people.
Think of subjects as the trellis of use cases, your
support framework. The initial subject hierarchy
should be built before the first phase launch,
then employees can explore and follow
discussions that are relevant to them. It also
helps to not overly-administer the subject
hierarchy. Allow some flexibility and let the users
create, alter and evolve the hierarchy.

7. Integrate Highly Contextual Data Streams
Your knowledge workers are swamped. The
average knowledge worker has to access about
nine different applications per day, which really
slows down the time it takes to find the right
information to make a decision. Therefore an
important part of the collaboration solution is to
enable users to pull in just the information they
want from these applications – and act on it, in
context – all in one unified interface.
Your enterprise social network should stream
the updates you need when you need them. For
example, marketing manager George just
entered a purchase requisition and needs final
approval from legal before he can launch a new
pay-per-click campaign. Rather than trying to
find the right person in legal to ask them for a
status update, he simply posts a question under
the latest update from the procurement system
and the right person from legal responds with an
ETA. This way, your employees can collaborate
in context to close the loop on key business
decisions.

8. A green thumb…
How tibbr Strategy Services Help
Propelling a successful collaborative
environment comes with experience. tibbr
strategy services work with our clients to ensure
full adoption and tangible business outcomes
from the beginning. These services include:
• Identifying Key Use Cases
• Tips to Involve Senior Management
• Best Examples for Pre-Seeding Content
By following the tips in this guide early as well
• Templates for Creating the Right Taxonomy
as periodically, you will make it easy for others
• KPIs to Measure Progress
to collaborate and achieve real business
• Best Practices for Creating a Simple outcomes early on. Clients who follow these
Governance Model
best practices find that users quickly get
tibbr CMs cultivate these best practices for directly involved in creating their own subjects
adoption and engagement. But, it’s important to as well as determining their own use cases.
note that every customer is different. What is It’s necessary to foster those initial
best in one engagement often varies depending experiences to then start tracking the change
on your specific circumstances. In that way, use management necessary for collaboration to
this guide as starting point and when you’re bloom in today’s business landscape.
ready to make adoption and engagement grow,
reach out to us.

9. References
Sub-Head
• Slide 1: http://comefillyourcup.com/2011/08/30/how-to-dig-deep-for-the-meat-of-the-word/
• Slide 3:
• Soil http://www.wakeforestnc.gov/soil-erosion-101-.aspx
• Sunshine: http://rainbowsunshinekittens.tumblr.com/
• Water: http://fogmistandlight.com/you-will-be-like-a-well-watered-garden/
• Slide 4:
• Shovel & Gloves http://www.avascapes.com/
• Bee http://www.wesavebees.com/
• Slide 5: Seeds http://www.anthonyfernando.com/2010/09/07/seeds-of-thought/
• Slide 8: Irrigation http://pics7.this-pic.com/key/%20Furrow%20irrigation
• Slide 9: community manager http://socialfresh.com/community-manager-report-2012/

10. www.tibbr.com
About tibbr
tibbr connects people, applications and data in context and, in an entirely personal way. tibbr is the
universal enterprise social platform revolutionizing the way we work, collaborate, learn and share. tibbr
brings together what matters-to individuals or groups-to get work done better, faster. With flexible
deployment options, tibbr can be delivered on premise or in the cloud, minimizing IT resources and
getting all your employees started within days.