Despite efforts to automate the processes that drive our businesses, exceptions always occur. When they do, we have to seek for the optimized solution to fix them. No one knows this better than CargoSmart, a global shipping and logistics solutions provider. When the company needed a better way to handle business exceptions in the supply chains of its customers, it turned to enterprise social computing. In this keynote, Mr. Siu will shares how his company embraced social tools to transform the way employees communicate, collaborate, and respond to change with greater efficiency and intelligence. For more information, please visit http://www.tibbr.com/