Social Media & Employee Engagement
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On Jan. 16, 2014, thunder::tech president Jason Therrien spoke to the HR Leadership Group of Northeast Ohio on social media and employee engagement. More than 85 HR professionals attended the presentation and participated in a lively discussion around using social media to recruit and retain employees.
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Social Media & Employee Engagement
- 1. Social Media & Employee Engagement Presented by: Jason Therrien January 16, 2014
- 2. agenda generation c the audit reputation management social engagement social integration lending a hand with recruitment social media policies
- 3. who is this guy? @jasontherrien
- 5. generation C Connected all ages media consumption changes Movement from a knowledge economy to a social one
- 10. Decision making path: New Model Active Evaluating Information gathering, shopping Initial Consideration Purchase Post purchase Experience Ongoing Exposure
- 11. the audit brand executives recruiters thought leaders internal influencers
- 12. reputation management your audit ability to listen working with social, web, search internal owners the importance of engagement as a proactive approach
- 13. listen
- 15. engage or wither COPE sometimes it takes a culture shift physically show engagement capture your culture visually in order to share show the numbers supply your executives, thought leaders & influencers content
- 17. but! think about delivery
- 18. What do you want to look at?
- 20. engagement takes many forms
- 24. social engagement advantages instant measurement & success tracking utility speed iteration
- 25. social engagement tactics cause marketing recognition visualize the culture create an editorial calendar consider a hashtag
- 26. integrate don’t make it an afterthought support all internal engagement initiatives with social media
- 27. lend us a hand! recruitment through a lending hand are employees, teams, departments encouraged to share opportunities? if they're not following / given a reason to follow, then it’s harder get them during the onboarding to bake it into the culture
- 28. social media policy who’s looked at it in the last quarter? guardrails heads-down generation
- 29. if I were in your shoes conduct an audit stake your internal claim in reputation management engagement with everything! integrate & don‘t let it be an afterthought crowdsource your recruitment efforts revisit your social media policies
- 30. questions, comments, jokes or riddles? Jason Therrien @jasontherrien www.thundertech.com @thundertech
Notas do Editor
- 14 years in business integrated marketing services model diversified client portfolio approach serving clients nationwide
- Now consumers here about a brand and research that brand and others similar before deciding to make a purchase (McKinsey report Consumer Decision Making) The consumer considers an initial set of brands, based on brand perceptions and exposures to recent touchpoints Consumers add or subtract brands as they evaluate what they want Ultimately, the consumer selects a brand at the moment of purchase After purchasing a product or service, the consumer builds expectations based on experience to inform the next decision journey
- If you're going to meet them at “their there”, then you better be delivering the info how they want it. Responsive web design Email designed for mobile Easy to search for Published via your most popular networks
- I digress to this because the best social programs in the world that are delivered appropriately are a waste Maybe just mention that we have these numbers to not get off track?
- Real life example of engaging employees asked managers to make calls & post about it
- Real life example of one of dan gilbert’s Detroit offices with instagram photos, hashtags & crowdsourced music choices Discuss how these large investments are being made without thought for content – HR can help!!