Influencers can come from many fields, not just celebrities. They gain large followings on social media and blogs by posting about specific topics like fashion, beauty, or art. Influencers communicate through written posts and visual content like photos. To find an influencer to work with, search online for someone with a large following who posts about topics related to your business. Approach them respectfully to review products free of charge, then develop an ongoing relationship if initial reviews are positive.

1. Understanding Influencer
Marketing and Using it to
Your Advantage

2. Many people think that the term "influencer" only applies to people who are
really popular, like celebrities. Sure, actors and models might be influencers
but there are a number of other influencers out there in different fields.
There are bloggers who have large followings, Instapoets
who have garnered up to 2.5 million followers and people
who have managed to connect with others on the internet
on the basis of shared interests. There are people who post
about fashion, beauty, parenthood, fitness, interior
decoration, art and many other topics.

3. The influencer's posts might be written; this is usually the case with
bloggers. Or the influencer may just put photographs on Instagram or other
social media sites. Usually, influencers use a combination of written and
visual data.
Influencers Post Written and Visual Data
Think about the people you
follow on social media or the
internet and you'll find that
this is true for most of them.

4. So how do you find an influencer whom you can work with in your business?
The first step is to discover these influencers, which can be done with a
simple internet search. When you find someone who has a significant
number of followers, take a look at their posts. Make sure that this person is
posting something that you agree with.
Finding an Influencer You Can Work With
For example, if you're selling prints
of classical artwork, there's no point
in working with a blogger who only
likes modern art. So you can't really
skip this step. You have to
thoroughly understand that
influencer's point of view before
you approach them.

5. When you approach them, you can do so in various ways. You can ask them
to blog for you. Or you can ask them to review your products for their blog.
For the first option, of course, you can offer to pay them.
Approaching and Working with an Influencer
But it's not a good idea to pay
anyone to review your products on
their blog. You can send them the
products free of charge and it should
be up to them to review them as
they see fit.

6. So start with one or two products and see if the influencer seems to
recommend them. If so, then you can develop a relationship with that
influencer and send them all your new products in the future.

7. So start with one or two products and see if the influencer seems to
recommend them. If so, then you can develop a relationship with that
influencer and send them all your new products in the future.