As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment. Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.

1. Three Tips For Small Business SEO
And Social Media Marketing

2. As a small business owner, keeping up with the rapid changes in SEO and
social media marketing can be overwhelming. Unfortunately, if you don't
keep up with it, your company is likely to lose footing in a heavily saturated
social media environment.
Here are a few of the things that you should be aware of as you start to shift
your marketing focus to the social media platform.

3. Maximize Your Mobile
Efforts
With the intense schedules and busy lifestyles that most consumers lead
now, mobile access has become the primary way that many people find
businesses and products. Mobile sites are key for research, and social media
platforms have become the go-to means for many consumers to stay in
touch with their favorite brands and businesses.
As a result, it is essential that your
company's website is optimized for mobile
access, or you have a site that's designed
specifically for mobile users. Incorporating
an app for smartphone users is also hugely
beneficial for marketing. Further, make
sure that anything you share on social
media, including your photos and videos,
is optimized for mobile users.

4. Use Social Media For Marketing
Living in a social media society means focusing some of your marketing
efforts to those platforms. With so much consumer data being mined and
stored by social media platforms, you have the ability to refine and target
your ad campaigns to the precise customer base that you want to reach.
To do this successfully, start by assessing the demographics of your existing customer
base, including those that interact with your social media profile. Use the business
tools provided by each platform to determine what your target consumers are looking
for. Then, you can build targeted advertisements for each sector of the audience.

5. Test New Campaigns Before They Launch
Avoid launching any marketing
campaigns without testing them
thoroughly. Few things cause greater
frustration than responding to an ad
campaign and finding out that the link
the company used is no good.
In addition, thorough evaluation and testing will also help you catch any
potentially overlooked problems with wording or perception in the images.
Remember that viral social media posts are great for business, but not if
they are going viral for the wrong reasons. Make sure everything is
evaluated by an in-house team of multiple people before things go live.
For more help with your social media marketing
and SEO efforts, contact us today.

6. Test New Campaigns Before They Launch
Avoid launching any marketing
campaigns without testing them
thoroughly. Few things cause greater
frustration than responding to an ad
campaign and finding out that the link
the company used is no good.
In addition, thorough evaluation and testing will also help you catch any
potentially overlooked problems with wording or perception in the images.
Remember that viral social media posts are great for business, but not if
they are going viral for the wrong reasons. Make sure everything is
evaluated by an in-house team of multiple people before things go live.
For more help with your social media marketing
and SEO efforts, contact us today.