The document discusses the pros and cons of working with micro-influencers for marketing. Micro-influencers generally have smaller follower counts but higher engagement rates than larger influencers. While micro-influencers campaigns are lower cost at $100-$500, there is a higher risk of fake followers and lower chance of viral promotion compared to larger influencers. Overall, the document suggests that micro-influencers are worth trying for business strategies with smaller marketing budgets.

1. The Pros And Cons Of
Working With Micro-
Influencer Marketing

2. Most companies who are working with influencers are paying them thousands of
dollars every day to produce massive return-on-investment. As a startup owner, you
don’t have that kind of cash lying around.
So instead of breaking the bank to work with social media ambassadors, you may
consider working with micro-influencers. Micro-influencers are personalities on
social media who generally have small follower counts and lower likes per picture, yet
their engagement rates can beat out some of the top players in the game.
While these influencers can produce great results for your business, it’s always
important to weight the benefits and downfalls of any marketing decision you make.
Let’s take a quick look at what you’ll be
working with in a typical campaign.

3. · Lower cost – If you don’t have a very high marketing budget,
micro-influencers are your holy grail. While working with larger
accounts can rack up thousands of dollars in marketing expenses,
a typical micro-influencer campaign will only run you around
$100-$500.
· Higher engagement – Often, smaller accounts have much
stronger communities compared your typical social media stars,
albeit less followers. This allows greater interaction between
influencer and follower, which correlates to a higher engagement
rate on their posts.
· Highly targeted messaging – With micro-influencers, you can
promote your product or service within targeted and tight-knit
communities that revolve around your business’s ideals.
Pros

4. · Higher risk – Sometimes, newer social media accounts will buy
fake followers to forge popularity or account growth. Be sure to
always check your potential business partners for suspicious
activity with a tool like Social Blade.
· Lower viral capacity -- Hiring larger influencers increases the
likelihood that your product will go viral within the platform’s user
base. The chance of this happening with smaller accounts is not as
high.
Cons

5. All in all, these social media personalities are worth trying to see if they fit
your business strategy.
Want to know more about how you can achieve micro-influencer status, or
even grow past it?
Contact us today to schedule a call.
(888) 337-1315

6. All in all, these social media personalities are worth trying to see if they fit
your business strategy.
Want to know more about how you can achieve micro-influencer status, or
even grow past it?
Contact us today to schedule a call.
(888) 337-1315