Starting a blog for your website can open up a range of new opportunities for your business, in a range of different ways. When used properly, a blog can help increase awareness, showcase your expertise, answer customer queries and establish your business as the go-to brand in your niche. Put simply, starting or upgrading your company blog can improve your business’s marketing power. Here are seven ways a business blog can help boost your brand.

1. 7 Ways Blogging Can
Boost Your Business

2. Starting a blog for your website can open up a range of new opportunities for
your business, in a range of different ways. When used properly, a blog can help
increase awareness, showcase your expertise, answer customer queries and
establish your business as the go-to brand in your niche.
Put simply, starting or upgrading your company blog can improve your business’s
marketing power.
Here are seven ways a business blog can help boost your brand.

3. 1. Improve your website’s SEO
If you use the right titles and descriptions in your blog, you can improve your Google
search rank for ideas that your potential clients might be looking for. This will bring
them to your website and, ideally, lead to more business for you.
You can also boost the SEO power of your posts by sharing link juice by linking to other
websites and even your previous blog postings.
2. Create credibility with your clients
The best way to approach your business blog is to center your content around ways to
use your product or the ways your industry has changed or is evolving. In doing so, you
can showcase not only the functionality of your offerings, but also your industry
expertise, which will improve brand reputation, trust and credibility.

4. 3. Create great posts for your social media pages
Coming up with interesting content to post on social media can be tough, yet
maintaining an active presence is essential. If you generate your own blog content for
this purpose, dry spells in posting can be eased, alleviating the struggle when searching
for content.
Creating researched, relevant blog posts will also help boost engagement on your social
media profiles and website.
4. Showcase how your product (or service) is useful to clients
Your can write your blogs based on ways to use your products and best practices your
company takes. While these are often searched topics, they also give you a chance to
share information and comment on it.
If you're a service based business, this will show your potential clients that you value
being educated in your field.

5. 5. Help establish brand voice
Whether your business has a fun-filled tone or a conservative one, you can use your
blog to express that. It brings life to your company and helps you create a consistent
branding that can help draw in more leads from people who respond to your
business’s style.
6. Keep Google happy
The more activity you have on your website, the higher it's likely to rank in searches.
If you have a couple of blog entries per month on your page, you'll have enough
activity to keep Google's crwalers coming back to your page regularly, ideally
helping to increase and maintain your search engine rankings.

6. By following these rules you can improve your chances of having your leads contact you
the way you want. Plus, more often than not, people who are considering using a service
or buying a product are more likely to follow through when they're given direct
instructions to do so.
Maintaining a business blog can create a range of opportunities for your business.
However, the best piece of advice I can give you is to have fun.
7. Give you a chance to write a call to action (CTA)
At the end of your blog, leave your potential lead
with a specific way to contact you if they want
more information about your product or service.
Remember to use your preferred method of
contact in that CTA. Also, remember to include why
they might want to work with your business.

7. By following these rules you can improve your chances of having your leads contact you
the way you want. Plus, more often than not, people who are considering using a service
or buying a product are more likely to follow through when they're given direct
instructions to do so.
Maintaining a business blog can create a range of opportunities for your business.
However, the best piece of advice I can give you is to have fun.
7. Give you a chance to write a call to action (CTA)
At the end of your blog, leave your potential lead
with a specific way to contact you if they want
more information about your product or service.
Remember to use your preferred method of
contact in that CTA. Also, remember to include why
they might want to work with your business.