Are you struggling in deciding what to post on social media? Many businesses focus on promoting their products, services and company advertisements. Yet, people don’t go on social media to buy…they want to connect and engage. It’s important that your content appeals to your audience by sharing value, offering solutions to problems, and being a source of information and inspiration. This is at the heart of the inbound marketing way. You will attract more followers to your message through value versus advertising your next promotion.

2. Are you struggling in deciding what to post on social media? Many businesses focus
on promoting their products, services and company advertisements. Yet, people don’t
go on social media to buy…they want to connect and engage.
It’s important that your content appeals to your audience by sharing value, offering
solutions to problems, and being a source of information and inspiration. This is at the
heart of the inbound marketing way. You will attract more followers to your message
through value versus advertising your next promotion.
The following outlines 6 cool social media ideas that you can implement in
your social strategy to begin attracting your ideal customer to your content.

3. Your business blog is your biggest asset to building your brand as an
authority. It’s also perfect content to share on your social channels. Use your
social media management tool to schedule your blog link to post to your
social pages. As a result, you’ll foster engagement, drive traffic to your site,
and increase brand exposure.

4. Infographics are liked and shared on social
media 3 times more than any other type of
content (Source: Hubspot). Leverage these
highly visual data-driven content pieces to offer
your expertise or advice in a given area. You
can easily create your own on sites like Canva
and Infogr.am.

5. What are some trending topics happening in your niche that you can relay to
your audience? Leave room in your social strategy to take advantage of viral
content when it occurs in your industry. People will view you as the go-to
source and will remain connected to your brand simply to stay abreast of the
latest.

6. Many studies reveal that images generate more engagement than posts
without. The good news is, there are so many ways to implement visuals to
capture attention. From funny memes to GIFs, quote images, videos, and
simply high-quality images. Use them to complement your text to drive
interaction with your content.

7. The more you humanize your brand, the more followers will relate to you.
Publish content that highlights your brand to invite users into your culture.
Share images of office shenanigans, the company event, employees of the
month, and the Christmas party. Allow people to experience your brand to
make them feel included in the family.

8. Curating content is a killer tactic to fill in the gaps of your content strategy.
By collecting, organizing, and sharing some of the best authoritative content
in your industry, you’ll always have valuable sources to offer your followers.

9. Each of these tips are simple tactics you can incorporate into your social media
strategy to attract your ideal customer. Commit to adding a variety of these post
ideas to enrich your marketing.
Test your results to see what sticks with your audience and ramp up from there.

10. Each of these tips are simple tactics you can incorporate into your social media
strategy to attract your ideal customer. Commit to adding a variety of these post
ideas to enrich your marketing.
Test your results to see what sticks with your audience and ramp up from there.