If you're a business, then you already know that getting onto social media is one of the smartest things you can do. It gives you the potential to reach millions of eyes, it takes a relatively small amount of time, and best of all it's free! With that said, though, it's important to ask which social media site (or sites, if you have the time and energy to build up multiple platforms) is right for you? Unfortunately there is no one, right answer to that question. But there are some questions you can ask to narrow the field, and to figure out which platform is best for you, and your business.

1. 3 Questions You Need To Ask Before
Choosing Your Social Media Platform

2. If you're a business, then you already know that getting onto social media is
one of the smartest things you can do. It gives you the potential to reach
millions of eyes, it takes a relatively small amount of time, and best of all it's
free! With that said, though, it's important to ask which social media site (or
sites, if you have the time and energy to build up multiple platforms) is right
for you?
Unfortunately there is no one, right answer to that question. But there are
some questions you can ask to narrow the field, and to figure out which
platform is best for you, and your business.

3. QUESTION #1: WHO IS YOUR TARGET AUDIENCE?
The first thing you need to ask is who is your target audience, and where are
you most likely to reach them?
As a for instance, say you are
primarily marketing yourself to other
businesses, or to professionals. The
best platform to reach the people
who will be interested in picking up
what you're laying down is likely
LinkedIn, even if other social media
websites may be more popular, or
larger in scope.
As WP Curve points out, if you only have the resources to build up a single
social media platform then it's better to focus on your sights in a place
where you'll get more engagement, even if it is from a smaller population.

4. QUESTION #2: WHAT KIND OF CONTENT WILL YOU BE SHARING?
While you can share all kinds of content on all kinds of social media sites, the sort
of content you'll be sharing most will affect your chances of success.
For example, is your business very
visual? If you're going to be primarily
sharing pictures, then you might find
more success on Instagram or Pinterest
than you would on Facebook, even
though Facebook will let you post
images as surely as anything else.
On the other hand, if you're going to be
making videos then it's important to ask
if YouTube or Vimeo will serve you
better, even though such sites may not
be strictly considered social media by
some people's definition.
The purpose of the site you're on, and how well that meshes
with your goals and what you'll be providing can make a huge
difference, as Vertical Response tells us.

5. QUESTION #3: WHICH IS MOST VISIBLE?
While it might seem like it contradicts the first question, it is important to
consider the sheer size and connectivity of the social media site you're
planning on using, in addition to the interaction you can get from it,
according to Medium.
As an example, compare MeWe with Facebook. Both of these sites allow
you to join themed groups, post content, and to reach other users
organically. However, Facebook is by far the larger of these two options,
with bigger tools, more groups, and additional options.
While MeWe may still provide you with engagement,
and allow you to reach people who are interested in
the products or services you're providing, it simply
can't compete with Facebook in terms of ROI.
Additionally, because of Facebook's sheer size and
track record, it's a website that everyone knows about.
While it's possible some folks may be aware of MeWe
(largely due to Google + shutting down and the groups
there looking for a new home to migrate to), it simply
isn't going to be as well known.

6. Sometimes it's a good example to
join the social media sites that are
the most popular, precisely
because they're the ones
everyone knows and uses.
That means they'll be the
first places someone
goes looking for your
page. For more
information on finding
the right social media
platform for you and
your business, simply
contact us today!

7. Sometimes it's a good example to
join the social media sites that are
the most popular, precisely
because they're the ones
everyone knows and uses.
That means they'll be the
first places someone
goes looking for your
page. For more
information on finding
the right social media
platform for you and
your business, simply
contact us today!