This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.

1. 2 Proven Techniques to
driving Social ROI

2. I would agree with advertising and marketing you must be able to quantify
success, and you must make sales when you spend money. The biggest
misconception is that social media is another advertising channel, which is true!
But my suggestion for anyone marketing via social is to focus 20% of your
messaging on advertising/marketing and 80% of the messaging to be about the
community and the things that they care about!
This morning while drinking my latte, I get a call
from a new prospective client there very first
question.
How do I track the ROI in social?
This question resonates with all businesses &
marketers as we’re always looking to see the
conversions of our investments.

3. When you’re investing in social business it really encompasses all aspects of
your business. The biggest two areas that I think are truly untapped is social
customer service/engagement, and hiring! We’ve found that as social
followings grow, the social teams managing the projects seem
overwhelmed.
Therefore the true benefits are completely lost if you think social
networking is taking a megaphone and blasting messages out to real
customers without taking time to respond to them too! I have 2 proven
techniques to test that will help you focus in on the ROI of your social media
campaigns

4. Target Offers & Promo Codes
These are the first way to really track a social
media campaign, and we’ve seen major success
running Facebook Offers for a week long
promotion or month long promotion. I think
Facebook Offers is one of the best ways for
businesses to drive gift certificates especially, and
everything is traceable with this feature. The
second is in combination with your website, I
think the more targeted promotions the better.
My opinion is that for each social platform create a different promo code, and
then you can see which platforms deliver best. Also the other strategy that I’ve
seen huge success is using a consistent promo code for an entire year, and it
really shows the long term power of your network if branded right, and the offer
must be compelling. You will fail with social promotions, unless you offer
REAL VALUE!

5. They are one of the best ways to really
maximize the ROI return with your
investment. We’ve seen simple
contests with a prize of $500 or less
leveraging 9,000+ in a month period.
The ROI on this contest was of the
Richters scale, and now this client is
doing a targeted contest once a month
for a week long blast, and we’ve
leveraged over 55,000+ emails from
our fan contests.
Social Contests & Email Follow-ups
The biggest core value of email addresses for a business, is the ability to drive
sales for the Holidays, or on slower days you can create a promotion and
offer it exclusively to your email subscribers. Just like the offers &
promotions to really see major success you have to give to GET!

6. There are many more strategies, apps, and companies that have tools and
services to help solve the ROI solution, but I would suggest starting with
these simple yet very effective steps to maximizing the ROI of your social
networks. If you have a question about how you should maximize your social
business, I’d love to chat.
My life is truly dedicated to understand that art of social networking and it’s
something that is evolving so fast, it feels like we’re always learning new
ways to connect and I would suggest that you should do the same with your
social business!

7. There are many more strategies, apps, and companies that have tools and
services to help solve the ROI solution, but I would suggest starting with
these simple yet very effective steps to maximizing the ROI of your social
networks. If you have a question about how you should maximize your social
business, I’d love to chat.
My life is truly dedicated to understand that art of social networking and it’s
something that is evolving so fast, it feels like we’re always learning new
ways to connect and I would suggest that you should do the same with your
social business!