MedTech Ideagen 18.09.12 final report

1. Medical Technologies
Outcomes Presentation 2012
Castlebar, Co Mayo
18th September 2012, 5 -8pm
www.dolmen.ie

2. What we do
We make ideas work
We discover, develop
and deliver new
products by combining
innovation strategies
with creative design
thinking.
Our team consists of researchers,
designers, and engineers as well as
brand and innovation specialists - all
focused on bringing new ideas to
market.
Our clients range from entrepreneurs
to multinationals and for 21 years,
we’ve been developing
award-winning new services and
experiences for a diverse range of
industries.
Innovation Services Credentials Presentation 2012

3. Innovation is…
Innovation is
successful
exploitation of
fresh thinking
around a problem
or an opportunity
Markets are consistently changing.
People and businesses must
innovate and change or they will be
left behind.
To make positive changes in
business results you must first
make changes in how you work.

4. Ideagen
Ideas aren’t
Intellectual
property
An idea is the product
of the intellect and
only when given a form
of expression can it be
protected

5. Ideagen
Thinking
differently
Creatively explore
problems and
opportunities in the
healthcare sector in
order to identify
significantly better
solutions and anticipate
future needs

6. Ideagen Topics
Market Trends
Minimally invasive procedures
In the United States over 60% of elective
procedures are performed as outpatient
surgeries
Earlier diagnosis
There is increasing pressure on the UK’s
NHS purchasers to shift processes from a
“late disease‟ treatment model to a more
preventive system.
Point-of-care diagnosis systems
Transferring diagnosis to the GP’s surgery
not only aids earlier diagnosis but also
minimises healthcare referrals and creates
cost savings.
Move services from healthcare to retail
The retail sector is already involved in the
provision of hearing aids and also provides
a range of diagnostic tests.
Increased home & community care
This can reduce healthcare costs and
enhance quality of life benefits to the
patient.

7. Ideagen Topics
Technical
Trends
Miniaturisation
Nanotechnology, implantable devices
and minimally invasive procedures.
Telemedicine
Treatment from a location that is remote
from the patient using standard devices
Robotics and image-guided surgery
improving surgical methods, enabling
quicker minimally invasive procedures.
Imaging
Imaging supports both diagnosis and
healthcare treatment/management.
Combining devices and life sciences
Physical, electronic and mechanical
devices & biologically active substances.
Advanced diagnostics to customise
patient therapeutics
Customised care plans to genetically-
based treatment regimes and monitoring
the usage of therapeutic treatments.

8. Ideagen Topics
Policy
Drivers
Public healthcare policy
The UK Government has put in place
National Service Frameworks for
improving specific areas of care such as
stroke prevention and rehabilitation,
heart disease, cancer, diabetes, mental
health and care for the elderly.
Changes to healthcare working
practice
Following the report by Lord Darzi on
High Quality Care, Strategic Health
Authorities will have a legal duty to
promote innovation.
Changes to healthcare payment policy
Payment by Results is a rules based
system for paying NHS provider
organisations. Payment is linked to
activity and adjusted for case mix.
*Source: ‘Commercialising Medical Products’ QuoTec Ltd. Report 2010. Available online from:
http://www.quotec.co.uk/attachments/article/37/Commercialising%20Medical%20Devices.pdf

9. Ideagen Exercise
Brainstorm
Working in pairs discuss
the issue.
Then using Post Its,
write up your ideas.
Then share them and
stick them on the
board.
Capture any new ideas,
and build on each
others idea
idea

10. Ideagen Exercise
Pick your
best idea
Develop your best ideas
into the supplied
templates

11. Ideagen Exercise
Present your
idea to all
Stand up for 4minutes
and present back your
idea to the room.
Feedback will be given
selected from experts

12. What's Next
Complete and return
the participant follow
up sheet to your EI
Regional Development
Executive
Join the IDEAGEN
LinkedIn group
Follow us on Twitter
for all the latest
from IDEAGEN
Becoming a fan on Facebook
search: IDEAGEN
For more information visit
www.dolmen.ie

13. Thank You
www.dolmen.ie

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