Unlock The Archive - 3 ways digital can bring your content to life
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Here are three projects from the Thought Den back-catalogue that have presented art, culture and heritage archives in new and exciting ways. Magic Tate Ball is a mobile app that choose you an artwork relating to your immediate surroundings. Zoom is a gesture-based installation where children access hidden content by striking animal poses. Survival is an HTML5 mobile game for iOS and Android that raises awareness of animal conservation by challenging young people to unlock a series of beautiful images.
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Unlock The Archive - 3 ways digital can bring your content to life
- 1. @thoughtben Ben Templeton ben@thoughtden.co.uk Unlock the Archive! (or How Can Archives, and This Presentation Title, Be More Interesting?)
- 2. Playful learning “Survival” “Magic Tate Ball” “Zoom”
- 3. Families & Kids Raise awareness of Arkive’s archive Mobile game
- 4. @thoughtben 1 Like LOLcats, but with endangered animals Create & share! HTML5 + JS “LOLarkz”
- 5. “Guess Zoo?” @thoughtben Like Guess Who, but with endangered animals Single / Multi player 2
- 6. @thoughtben Like BopIt! but with endangered animals Pass it round the table! Unlockable content HTML5 + JS 3 “Quizimal”
- 9. 35,000 so far iOS & Android 15,000 downloads within 2 weeks
- 12. @thoughtben Get your content ducks lined up HTML5 + JS: Wolf in sheep’s clothing Client + agency promo together Simplicity is hidden beyond the brambles of complexity (test, test, test)
- 13. Casual Audience Playful Experience Outside the Gallery
- 14. @thoughtben 1
- 15. @thoughtben 2
- 16. @thoughtben 3
- 17. @thoughtben 4
- 26. @thoughtben Launch Seeding Traditional PR Social Media
- 27. @thoughtben Launch Nokia takes the lead iOS 2,226 Nokia 15,215
- 28. Launch FEATURED BY APPLE!!!
- 29. @thoughtben Launch iOS catches up 110,000 so far iOS 65,000 Nokia 55,000
- 31. @thoughtben Content is key: find the stories Launch: longer than you’d think Working relationship needs trust & communication Updates: good (don’t throw the baby out with the bathwater)
- 32. Bring archive to life Innovate & Engage Bristol Zoo Gardens
- 33. “Wouldn’t it be cool if...” You could strike a pose to unlock an animal!?
- 34. “Wouldn’t it be cool if...” There were some funky characters?
- 35. The pains of new tech...
- 37. @thoughtben People don’t do what you expect them to
- 38. Getting physical leads to learning
- 39. Short & sweet saves the day
- 40. @thoughtben “Wouldn’t it be cool if...” New tech is hard but rewarding Nobody does what you expect (test, test, test) Get physical (cognitive dissonance) Keep it short -> more on request Wordpress is a quick & easy CMS
- 41. Old-school games School ground games Family games Board games Physical games Card games Playful learning
- 42. @thoughtben People play what they know And ‘play’ builds confidence
- 44. @thoughtben Links “Magic Tate Ball” press page - http://www.thoughtden.co.uk/magictateball “Magic Tate Ball” Guardian Culture Pros - http://tdn.lv/MTBguardian “Zoom” overview - http://www.thoughtden.co.uk/zoom “Survival” download - http://tdn.lv/playsurvival / http://bit.ly/survivalandroid “Survival” press page - http://tdn.lv/s7uzJJ Further Thought Den work - http://www.thoughtden.co.uk/portfolio Thought Den discussion / analysis - http://www.thoughtden.co.uk/blog