Magic Tate Ball - A look inside Tate's most successful app
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In early 2011 Tate commissioned Thought Den to produce a playful mobile application that helped them democratise outside beyond the gallery walls. Magic Tate Ball was the result and this presentation gives the inside line on our creative process, key decisions and the performance of the app between May 2012 and May 2013
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Magic Tate Ball - A look inside Tate's most successful app
- 3. @thoughtben Old-school games School ground games Family games Board games Physical games Card games Our inspiration
- 4. Playful Experience Outside the Gallery Casual Audience @thoughtben
- 11. Content Ouch
- 12. Design Making the ball
- 14. Design Call to action @thoughtben
- 18. Launch Seeding Traditional PR Social Media @thoughtben
- 19. Launch Nokia takes the lead iOS 2,226 Nokia 15,215 @thoughtben
- 20. Launch FEATURED BY APPLE!!!
- 21. Launch iOS catches up 110,000 so far iOS 65,000 Nokia 55,000 @thoughtben
- 23. @thoughtben "I absolutely love this app!…they've produced something that makes art accessible in such an amusing way." Lucie84, via Apple's AppStore "Amazing way of discovering and learning more about art" Kosi0, via Apple’s AppStore "This is so addictive. Shaking iPad day and night" Favershambob, via Apple's AppStore "Clever, funny and beautiful to use. Amazing." Cottonsox123, via Apple's AppStore Managing an audience... "Waste of time!!! It said I lived in Spain when I actually live in Scotland!!!" Phylis the dog, via Apple’s AppStore "I would like to share some of the artwork by email or Twitter..." RockAmy, via Apple’s AppStore
- 24. @thoughtben Links “Capture The Museum” info, assets & links - http://www.capturethemuseum.com “Magic Tate Ball” press page - http://www.thoughtden.co.uk/magictateball “Magic Tate Ball” Guardian Culture Pros - http://tdn.lv/MTBguardian “OUCH” the game - http://www.sciencemuseum.org.uk/ouch “OUCH” Guardian Culture Pros - http://tdn.lv/ouchpress2 “Zoom” overview - http://www.thoughtden.co.uk/zoom “Survival” download - http://tdn.lv/playsurvival / http://bit.ly/survivalandroid “Survival” press page - http://tdn.lv/s7uzJJ Further Thought Den work - http://www.thoughtden.co.uk/portfolio Thought Den discussion / analysis - http://www.thoughtden.co.uk/blog Thank you!
- 25. @thoughtben
- 26. @thoughtben