This is the outline I used for a presentation I gave at Songposium 2012 in Toronto, Ontario hosted by the Songwriters Association of Canada (SAC) on January 28, 2012. For more information on music marketing techniques visit the Thorny Bleeder website. Created by Brian Thompson from Thorny Bleeder and The DIY Daily. http://www.thediydaily.com http://www.thornybleeder.com

1. CREATIVE DIGITAL MARKETING FOR
SONGWRITERS
with Brian Thompson

2. Digital Social Marketing
=
Global Word Of Mouth

3. The International Dude Of Leisure's
3 Rules of Success
1. Don't Suck
2. Be Cool
3. Have Drive

4. Is Social Media a
Silver Bullet to Success?

5. Top 31 Ways to Suck
at Social Media Marketing

6. Understanding the Psychology
of the Social Web
don’t spam me bro

7. 10 Steps to Successful
Music Marketing:
1. Define Your Goals
2. Define Your Brand
3. Have a Digital Strategy
4. Align Branding Elements
5. Utilize Direct-to-Fan Tools
6. Build Relationships via Conversations
7. Create Unique & Creative Content
8. Polish, Publish and Promote
9. Give & Share
10. Measure Results: Analyze, Adapt, Improve & Repeat

8. The New Music Economy:
Demand = Value
CwF + RtB = $$$
connect with fans + reason to buy = sales

9. The 80/20 Rule
to Social Marketing

10. Marketing via
Targeted Connections
unleashing the power of Twitter Search

11. Conversations as
Moments of Conversion
turn casual conversations into profitable relationships

12. The Undeniable
Power of Blogging

13. Metadata and You
the data that describes the data

14. Content Marketing:
Finding Your Niche
how do you fit into culture?

15. Engage Your Audience

16. Give 'Em What They Want
be open, honest and transparent
share! give and ye shall receive

17. Don't Be Lost in a Crowd,
Leave Digital Footprints

18. Having an Online Presence
Doesn't Mean You're Present
don't desert your profiles

19. Staying Relevant and
Keeping in the Public Eye
1.Do something small once a week
2.Do something big once a month

20. Know What's in Your
Music Marketing Toolbox
apps, tools & services

21. Harness the Power
of Your Email List

22. CREATIVE DIGITAL MARKETING
FOR SONGWRITERS
Visit Brian Online:
www.thornybleeder.com
www.thediydaily.com