How the Internet changed the way the world trade as it is today

1. Export Marketing through
Internet
M.SundaraRajan
Primary Information Services
http://www.primaryinfo.com

2. Special difficulties in international
marketing
1.Difficulty of Distances,
2.High Cost of Transport,
3.Diverse Languages, Customs, Traditions
and National Laws,
4.Currencies, Weights and Measures, Marketing
Methods,
5.Risks and Uncertainties,
6.Customs Formalities, Exchange Control,
7.Payment of Dues,
8.Shipping and Insurance,
9.Foreign Trade Quotations ,
10.Multiple Chain of Middlemen.

3. Technology To Compete
 Small entrepreneurs usually lacked the
resources of their larger competitors.
 Now they can access much of the same
technology as the giant corporations
 use auto-responders, accept online
payments and even deliver products over
the Internet.

4. FOREIGN TRADE
Changed Scenario
 LETTERS
 TELEPHONE
 FAX
 VISITS
 FAIRS
Home Pages
E-Mails
Cyber Malls
Credit Cards
Online
Transactions

5. CHANGED SCENARIO
 RADIO
 SILENT MOVIE
 SOUND
 COLOUR
 TV-VEDIO
 TELEPHONE
 TELEX
 FAX
 Modem+PC -
Broadband
 Mobile
 Vedio Conferencing
 Data Transfer
 Globalization
 Internet Marketing
 Skype, Facetime
 Money Transfers

6. Automation in the trade
Manual Process EDI – electronic data
interchange

7. Benefits of electronics commerce
 save money, reduce marketing budget
 save time, reduce steps in marketing process
 better customer satisfaction
 information rich and interactive
 offers instant international reach
 lowers barriers to entry and offers equal
opportunity access
 cyber marketing continuously available
 not replacing traditional marketing but provides
new directions!

8. Effective use of e-mail
features:
 Make your Subject Line clear so that it gets read.
 Keep the message short and stay on one topic.
 Personalize your message to the receiver.
 Reply promptly (within 24 hours) to messages.
 Use customized signature (sig.) files, which
include name, title, contact
 information, and a short tag line if desired and is
automatically added to the bottom of your e-mail
messages.
 Use the automatic response feature when you
plan to be away so that senders know when to
expect you back or whom to contact in the
interim.

9. Netiquette
Regarding general communications:
 Don't use CAPITALS (upper case letters) as this
is the equivalent of
shouting on the Internet
 Be courteous and avoid sarcasm.
 Use good grammar and spell check your
message.
 Don't send attachments or complex graphics
without permission as they can take a long time
to download.
Regarding promotional or group messages:
 For mass mailings, use the "blind copy" feature.
 Only post ads where they are welcome.
 Avoid spamming (equivalent of "junk mail").

10. Where to Find e-Mail Addresses?
 From emails received
 Web sites – Feedback Forms
 Business Cards & Letter Heads
 specialized e-mail directories
 buy (targeted) e-mail addresses
 mid-sized mailing lists: www.listbot.com
 small mailing lists: Microsoft Outlook Express

11. Discussion Groups
 Commercially speaking, discussion groups can be a
powerful tool to be used to:
 Exchange information about specific topics.
Researchers and computer
 programmers use this tool abundantly, particularly if
they are not direct competitors.
 To advertise one’s products (normally in an indirect
way).
 To find resources (suppliers, employees, …).
 To know what people really think about one’s products.
Indeed, many discussion
 group participants use anonymous e-mails addresses;
therefore, they tend to
 express their opinion very frankly.

12. What is a search engine?
 A search engine
is an Internet
tool that locates
web pages and
sorts them
according to
specified
keywords.

13. Search engines
 Yahoo and GOOGLE
are the most useful
search engines for
beginning searches.
 Google
 Google – ADVANCE

14. Researching the Internet
 Use search engines to
your advantage
 Identify the web site
 Examine for credibility
 Determine depth and
scope of information
 Assess date of
information

15. Types of web pages
 Informative pages
 Personal web pages
 Political/interest group
pages
 Marketing-oriented or
“infomercial” pages
 Entertainment pages
 Blogs
 Facebook

16. Why do we need to evaluate web sources?
 Virtually any person can
publish almost anything
on the Internet.
 Unlike most print
sources, web sources do
not have to be
professionally accepted
and edited to be
published.

17. Examine for credibility
 Who is the author of the site?
 What is the authority or expertise of
the individual or group?
 What else comes up when you type
the author’s name into a search
engine?
 Does the source have a political or
business agenda?
 Is the site sponsored by a political
business group? If so, what can we
find out about that group?

18. Edi – in India - http://commerce.nic.in/ecedimain.htm
EC/EDI Council of India
Responsible for laying down
the policy frame work and
direction for
 promotion and propagation
of EDI and Electronic
Commerce.
 creating awareness and
education among the
potential EC/EDI
functionaries and users
 streamlining procedures
and practices
 attending to legal issues
 human resource
development
 any other issue connected
with EDI and Electronic
Commerce.

19. Trade Point - India
National Centre for Trade Information
http://www.ncti.gov.in/
NCTI a non profit joint venture of India Trade
Promotion Organisation (ITPO) and National
Informatics Centre (NIC) is a Ministry of
Commerce & Industry, Govt. of India recognised
Trade Point-India under the Trade Efficiency
Programme of United Nations Conference on
Trade & Development (UNCTAD). The Trade Point
Programme of the UNCTAD has certified NCTI as
an Operational Trade Point in New Delhi.

20. M. Visvesvaraya Industrial Research &
Development Centre
(MVIRDC), a non- profit company
http://www.wtcmumbai.org/

21. WorldWorld TradeTrade CentreCentre Network
 BBS .... Offers to BUY,SELL & other
Opportunities
 ADVERTISE Your Requirements
Worldwide Instantly
 306 WTC ‘S Covering more than 92
Countries

22. IMPORT - EXPORTIMPORT - EXPORT
DETAILSDETAILS
The centre has a collection of Imports / Exports details of our
country from four major ports
MADRAS
BOMBAY WTC
CALCUTTA
COCHIN

23. TRADE STATISTICS
http://www.wtcmumbai.org/impex_databank.htm
 IMPORTS&EXPORTS
 DATA OF COUNTRIES
 QUANTITY & PRICE
 BUYING & SELLING
IMPORTS&EXPORTS
DATA OF COUNTRIES
QUANTITY & PRICE
BUYING & SELLING

24. World Import & Export Database
http://www.piers.com
PIERS maintains the most comprehensive database of timely, accurate,
import and export information on the cargoes moving through ports
in the U.S., Mexico, Latin America, and Asia. PIERS collects data
from over 25,000 bills of lading everyday —
then translates the raw data into the kind of meaningful intelligence
that companies around the world use to:
Find new suppliers, new markets and new business opportunities
• Benchmark performance against the competition
• Defend intellectual property against infringement and
counterfeiting
• Understand international trade trends and forecasts
• Support strategic decision-making
• Arbitrate trade disputes

25. Country Information
CURRENT BUSINESS CLIMATE
POLITICAL TURMOILS, IMPORTS AND
EXPORTS, CURRENCY EXCHANGE RATE
http://www.cia.gov/cia/publicati
ons/factbook/
Foreign country profiles
Country specific trade guides
Trade agreements
Country risk information

26. COMPANYCOMPANY
INFORMATIONINFORMATION
 NAME AND ADDRESS
 PRODUCTS/BUSINESS
 KEY EXECUTIVES
 TURNOVER
 FAX,EMAIL,
TELEPHONE
 FINANCIAL STATUS
 http://www.thomasregister.com

27. Government Departments
 DGFT
 Apeda
 Coffee
 Fepz
 Fieo
 Itpo
 Diamond
 Iift
 iip
 Mpeda
 Mmtc
 Ean
 Rubber Board
 Special Economic
Zones
 Spices Board
 Stc
 Tea Board
 Tobacco

28. IMPORT/EXPORT
RULES AND REGULATIONS
GOVERMENT POLICIES & PROCEDURES
TAXES/DUTIES ? CONCESSIONS !
http://dgft.delhi.nic.in/

29. SUBSCRIBE NEWS LETTERS
http://www.ieport.com
(i) DGFT Public Notices, Notifications, Policy Circulars and
other local Trade notices etc. through Email immediately on
issuance.
(ii) Central Board of Excise and Customs Notifications and
Circulars on Customs matters through Email immediately
on issuance.
(iii) all important Public Notices, Circulars and Notifications and
send it to you through Email. This is unique service
(iv) Fee based Service.

30. Internet marketing,
as with most types of marketing,
is not a one-time effort.
A long-term commitment of measuring
and adjusting will help ensure
continuing growth and improvement. By
investing in a solid and well-thought
internet marketing foundation, you can
create positive momentum,
steadily improve your results,
& effectively meet your overall goals.

31. Six Easy Steps
 Digital Sales Brochures
 Advertising in Trade
Portals
 Watch out Trade Leads
 Locate
Importers/Distributors
/
Retailers
 Study Market Research
Data
 Direct eMail Campaigns
www.Primaryinfo.com

32. Digital Sales Brochure
 Have your web site
It is your sales brochure on line
for anybody, anywhere to see
it at anytime ! Submit it to
Search Engines as often as you
can
 Print your web URL & Email id
on your letter head & Business
card
Mention it everywhere, so
clients find you easily
 It is Attractive, Informative &
Cost Effective
www.Primaryinfo.com

33. Not really a choice anymore !
become a necessity !!
For those who haven't developed a
web site for their business yet, now
could be a good time to start.
Local competitors may already have
one. And remember; it's now much
easier for almost any business to
tap into almost any market, from
almost any geographical location.

34. Advertise in Trade Portals
 List your Business
 Post your sales offers on line
 There are more than a million web sites where you can
post your offers & List your company profile
 Insert Plain Text, Photographs, Catalogues with
Animation, Company Logo, Banner Ads

35. Low Cost
Compared to other media, the
Internet enables a business to
advertise at considerably lower
prices.
It may not be a replacement for
other marketing, but the Internet is
generally cheaper than advertising
on television, radio, or in
newspapers, magazines and even
by direct mail.

36. Open 24/7 /365
 By automating a web site, a
business can be open 24 hours a
day, 7 days a week. No extra staff
costs and no overtime rates to pay!
 Anybody can see from anywhere @
anytime !

37. Test Marketing New Products
The Internet offers quick and easy ways to
conduct low-cost market research. A
questionnaire on a web site, or by email,
can test very quickly and inexpensively
whether a product gets a good response.
What's more, different offers or marketing
approaches can be tested using different
pages on the same website.

38. Customer Feedback Made Easy
The Internet makes it possible to
capture visitor information. Keeping
in touch (via email) helps to
cultivate long-term relationships.
Also, the widespread use of
discussion forums is a popular way
to get quick, low-cost customer
feedback.

39. Reaching A Global Audience
 More countries are getting on the
Net each year. The Internet breaks
down geographical boundaries and
limitation. With the help of search
engines, people can now locate and
buy products and services from
every corner of the world.

40. Forum Magazine
Forum, ITC magazine published in three
languages:
http://www.tradeforum.org/
Thank you !