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Top Seven Issues Facing 
Emerging Leaders 
Presenter 
Tom Hood, CPA, CITP, CGMA 
October 27-28, 2014
If there is a conversation about the future of 
the profession, you're bound to hear Hood's 
name mentioned as one of the people 
leading the way. 
– Accounting Today 
Tom Hood, CPA, CITP, CGMA 
• Named the Second Most Influential in Accounting by 
Accounting Today Magazine 2013 
• Top 150 Influencer by Linked-In 
• Top 25 Influencers in Learning  HR by HR Examiner 
• Top 25 Public Accounting Thought Leaders by CPA 
Practice Adviser 
• Working on Learning Management with AICPA/ 
CPA2Biz, Cloud Curriculum, Performance 
Management /XBRL, Leadership  Generations 
CEO 
Maryland Association of CPAs 
(MACPA) www.macpa.org 
Business Learning Institute (BLI) 
www.blionline.org 
http://www.linkedin.com/in/tomhood/
http://macpa.cnf.io 
 
Select the session: 
Respond to a Poll 
Ask a Question
Download today’s slides at … 
www.SlideShare.net/thoodcpa
Insights 
to 
Ac,on 
“One 
without 
the 
other 
is 
either 
useless 
or 
destruc,ve”
MACPA.CNF.IO 
Select your session 
and join the 
conversation 
Respond to Poll 
Ask a Question 
Vote for a question
What got you 
here won’t 
get you there
ü Flexibility 
ü Team 
cohesion 
ü Collabora,on 
ü Supervisor 
support 
and 
apprecia,on 
ü A 
clear 
career 
path 
ü Social 
responsibility 
What 
do 
millennials 
want?
The Shift Change 
1. Leadership! 
2. Learning! 
3. Technology! 
4. Generations! 
5. Workplace!
7 out 
of 10
What’s 
Keeping 
young 
CPAs 
up 
at 
night? 
1. Not 
enough 
,me 
2. Being 
reac,ve 
vs. 
proac,ve 
3. Talent 
development 
4. Keeping 
up 
5. Growth 
(and 
opportunity) 
6. Doing 
more 
with 
less 
7. Informa,on 
overload 
http://cpa.tc/54s
Top Seven Issues - 2012 
1. Information overload (including accounting and tax 
complexity) 
2. Work / life balance 
3. Generational issues and communications (including upper 
management not sharing knowledge with the younger 
generation) 
4. Developing networking skills 
5. Keeping up with technology -- especially the cloud 
6. Finding career guidance 
7. Understanding social media benefits 
CPA Success blog post http://cpa.tc/1ef
11 
things 
young 
professionals 
want 
you 
to 
know 
1. More 
collabora,on. 
2. More 
transparency. 
3. Encourage 
ini,a,ve. 
4. Focus 
on 
strengths. 
5. Expect 
the 
unexpected. 
6. Take 
,me 
to 
save 
,me. 
7. Look 
beyond 
the 
billable 
hour. 
8. Engage 
your 
team 
in 
your 
vision. 
9. Be 
realis,c. 
10. Train 
your 
staff 
and 
expect 
accountability. 
11. Take 
a 
financial 
risk 
on 
leadership. 
http://cpa.tc/54r
Accounting 
Students
Students: 
What 
do 
you 
want 
from 
your 
employer? 
1. Flexibility  Work/Life Balance 
2. Resources for Growth (training  
development) 
3. Job Security 
4. Diversity  Inclusion 
5. Mentorship
Tomorrow’s CPAs are: 
• Proactive 
• Flexible 
• Collaborative 
• Trustworthy 
• Future-focused 
• Balanced 
• Technological
Four Themes from MACPA 
Leadership Academy 
1. Communication 
2. Collaboration 
3. Anticipation 
4. Talent Development
www.blionline.org
www.blionline.org
CGMA 
Follows 
the 
Bounce!
Your clients want the “new you” 
“I need you, but I don't 
need the old you. I 
need a new you who 
understands the 
transformation I’m 
going through as your 
customer. If you don’t, 
you're out of touch.” 
- Dan Burrus futurist 
http://cpa.tc/1pt
T 
“In 
a 
period 
of 
rapid 
change 
and 
increasing 
complexity, 
the 
winners 
are 
going 
to 
be 
the 
people 
who 
can 
LEARN 
faster 
than 
the 
rate 
of 
CHANGE 
and 
faster 
than 
their 
COMPETITION.” 
-­‐ 
Tom 
Hood, 
CPA.CITP.CGMA
5 
Things 
to 
Maximize 
Your 
Career 
1. Context 
2. Connections 
3. Communication 
4. Collaboration 
5. Computers
If content is king, 
CONTEXT is the kingdom. 
- Will Avgerakis -AICPA 
• Strengths 
• Values 
• Alignment 
• Hindsight 
• Foresight 
• Insight
Alignment 
Your Strengths 
 Skills 
Your 
Purpose  Values 
Your 
Companies 
Purpose 
 
Values
Connections 
I 
(We) 
Source: Reid Hoffman, CEO Linked-In
Communication 
Make your thinking visible to others
Create your digital footprint…
Collaboration 
CEOs 
have 
a 
new 
strategy 
in 
the 
unending 
war 
for 
talent. 
They 
are 
crea,ng 
more 
open 
and 
collabora,ve 
cultures 
— 
encouraging 
employees 
to 
connect, 
learn 
from 
each 
other 
and 
thrive 
in 
a 
world 
of 
rapid 
change. 
Collabora,on 
is 
the 
number-­‐one 
trait 
CEOs 
are 
seeking 
in 
their 
employees. 
– 
IBM 
Global 
CEO 
Study 
2012
Collaboration 
#MBSN 
None of us is as smart as all of us! 
- Dr. Ken Blanchard
Connections
Conferences
Computers 
Use the tools, don’t let the tools use you – Francis McKenna @re:theauditors
#RPD 
Radical Personal Development 
Source: Tom Peters
Outread the other guy!
Tom’s 
Favorite 
Tools 
• Twiker 
• Linked-­‐In 
• Blog 
• Slideshare.net 
• Evernote 
• Tweetdeck.com 
• Hootsuite.com 
• Zite.com 
• Kindle 
“Use 
the 
tools, 
don’t 
let 
the 
tools 
use 
you.” 
– 
Francine 
McKenna 
@retheauditors
“You are the same today as you’ll be 
in five years except for two things – 
the books you read and the people 
you meet.” 
- Charlie “Tremendous” Jones 
#RPD #LC Start: TODAY! 
Tomorrow: TOO LATE.
Power of Purpose 
Purpose 
People 
Products / Services 
Process 
Andy Berndt – Google Creative Lab
Five Ways to Thrive in the Shift Change 
1. Power of Vision, Purpose  Alignment 
2. People - Strengths  Positivity (ROP) 
3. Collaboration  Engagement 
4. Learning  Development – LC 
5. Technology (RONI)
MACPA Generational Symposium 
1. Build cross-generational work 
teams (collaborate, include, 
fun) 
2. Communication  feedback 
3. Involve in organizational 
purpose 
4. Define work-life success in 
your organization 
5. Embrace technology
Disruption and RONI 
The gap is widening, faster! 
Source: Clayton Christensen, “Innovation Killers”
A leader’s job 
is to define 
context and 
provide hope 
and 
inspiration...
Resources 
AICPA - Young CPA Network http://cpa.tc/52h 
People to follow on twitter http://cpa.tc/4zw 
AICPA - CPA Horizons 2025 Report http://cpa.tc/529 
The Shift Change in Accounting http://cpa.tc/527 
BLI Express for Leaders http://cpa.tc/333 
BLI Blog http://www.blionline.org/blog/ 
CPA Success blog http://www.cpasuccess.com
Resources 
http://cpa.tc/2u1 
http://cpa.tc/2un
Resources 
http://cpa.tc/58s 
http://cpa.tc/4aa
Follow me on: 
✓ Twitter: http://www.Twitter.com/tomhood 
✓ LinkedIn: http://www.linkedin.com/in/tomhood 
✓ Facebook: http://www.facebook.com/thoodcpa 
✓ Slideshare: http://www.slideshare.net/thoodcpa 
✓ Youtube: http://www.youtube.com/thoodcpa 
Tom Hood, CPA.CITP 
CEO 
Maryland Association of CPAs 
Business Learning Institute 
(443) 632-2301 
E-mail tom@macpa.org 
Web http://www.macpa.org 
Blog http://www.cpasuccess.com 
Blog http://www.bizlearningblog.com

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Top Seven Issues Facing Emerging Leaders

  • 1. Top Seven Issues Facing Emerging Leaders Presenter Tom Hood, CPA, CITP, CGMA October 27-28, 2014
  • 2. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA • Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 • Top 150 Influencer by Linked-In • Top 25 Influencers in Learning HR by HR Examiner • Top 25 Public Accounting Thought Leaders by CPA Practice Adviser • Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
  • 3. http://macpa.cnf.io Select the session: Respond to a Poll Ask a Question
  • 4. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 5. Insights to Ac,on “One without the other is either useless or destruc,ve”
  • 6. MACPA.CNF.IO Select your session and join the conversation Respond to Poll Ask a Question Vote for a question
  • 7. What got you here won’t get you there
  • 8. ü Flexibility ü Team cohesion ü Collabora,on ü Supervisor support and apprecia,on ü A clear career path ü Social responsibility What do millennials want?
  • 9. The Shift Change 1. Leadership! 2. Learning! 3. Technology! 4. Generations! 5. Workplace!
  • 10.
  • 11. 7 out of 10
  • 12. What’s Keeping young CPAs up at night? 1. Not enough ,me 2. Being reac,ve vs. proac,ve 3. Talent development 4. Keeping up 5. Growth (and opportunity) 6. Doing more with less 7. Informa,on overload http://cpa.tc/54s
  • 13. Top Seven Issues - 2012 1. Information overload (including accounting and tax complexity) 2. Work / life balance 3. Generational issues and communications (including upper management not sharing knowledge with the younger generation) 4. Developing networking skills 5. Keeping up with technology -- especially the cloud 6. Finding career guidance 7. Understanding social media benefits CPA Success blog post http://cpa.tc/1ef
  • 14. 11 things young professionals want you to know 1. More collabora,on. 2. More transparency. 3. Encourage ini,a,ve. 4. Focus on strengths. 5. Expect the unexpected. 6. Take ,me to save ,me. 7. Look beyond the billable hour. 8. Engage your team in your vision. 9. Be realis,c. 10. Train your staff and expect accountability. 11. Take a financial risk on leadership. http://cpa.tc/54r
  • 16. Students: What do you want from your employer? 1. Flexibility Work/Life Balance 2. Resources for Growth (training development) 3. Job Security 4. Diversity Inclusion 5. Mentorship
  • 17. Tomorrow’s CPAs are: • Proactive • Flexible • Collaborative • Trustworthy • Future-focused • Balanced • Technological
  • 18. Four Themes from MACPA Leadership Academy 1. Communication 2. Collaboration 3. Anticipation 4. Talent Development
  • 19.
  • 22. CGMA Follows the Bounce!
  • 23. Your clients want the “new you” “I need you, but I don't need the old you. I need a new you who understands the transformation I’m going through as your customer. If you don’t, you're out of touch.” - Dan Burrus futurist http://cpa.tc/1pt
  • 24. T “In a period of rapid change and increasing complexity, the winners are going to be the people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.” -­‐ Tom Hood, CPA.CITP.CGMA
  • 25. 5 Things to Maximize Your Career 1. Context 2. Connections 3. Communication 4. Collaboration 5. Computers
  • 26. If content is king, CONTEXT is the kingdom. - Will Avgerakis -AICPA • Strengths • Values • Alignment • Hindsight • Foresight • Insight
  • 27. Alignment Your Strengths Skills Your Purpose Values Your Companies Purpose Values
  • 28. Connections I (We) Source: Reid Hoffman, CEO Linked-In
  • 29. Communication Make your thinking visible to others
  • 30. Create your digital footprint…
  • 31. Collaboration CEOs have a new strategy in the unending war for talent. They are crea,ng more open and collabora,ve cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collabora,on is the number-­‐one trait CEOs are seeking in their employees. – IBM Global CEO Study 2012
  • 32. Collaboration #MBSN None of us is as smart as all of us! - Dr. Ken Blanchard
  • 35. Computers Use the tools, don’t let the tools use you – Francis McKenna @re:theauditors
  • 36. #RPD Radical Personal Development Source: Tom Peters
  • 38.
  • 39. Tom’s Favorite Tools • Twiker • Linked-­‐In • Blog • Slideshare.net • Evernote • Tweetdeck.com • Hootsuite.com • Zite.com • Kindle “Use the tools, don’t let the tools use you.” – Francine McKenna @retheauditors
  • 40. “You are the same today as you’ll be in five years except for two things – the books you read and the people you meet.” - Charlie “Tremendous” Jones #RPD #LC Start: TODAY! Tomorrow: TOO LATE.
  • 41. Power of Purpose Purpose People Products / Services Process Andy Berndt – Google Creative Lab
  • 42. Five Ways to Thrive in the Shift Change 1. Power of Vision, Purpose Alignment 2. People - Strengths Positivity (ROP) 3. Collaboration Engagement 4. Learning Development – LC 5. Technology (RONI)
  • 43. MACPA Generational Symposium 1. Build cross-generational work teams (collaborate, include, fun) 2. Communication feedback 3. Involve in organizational purpose 4. Define work-life success in your organization 5. Embrace technology
  • 44. Disruption and RONI The gap is widening, faster! Source: Clayton Christensen, “Innovation Killers”
  • 45. A leader’s job is to define context and provide hope and inspiration...
  • 46. Resources AICPA - Young CPA Network http://cpa.tc/52h People to follow on twitter http://cpa.tc/4zw AICPA - CPA Horizons 2025 Report http://cpa.tc/529 The Shift Change in Accounting http://cpa.tc/527 BLI Express for Leaders http://cpa.tc/333 BLI Blog http://www.blionline.org/blog/ CPA Success blog http://www.cpasuccess.com
  • 49. Follow me on: ✓ Twitter: http://www.Twitter.com/tomhood ✓ LinkedIn: http://www.linkedin.com/in/tomhood ✓ Facebook: http://www.facebook.com/thoodcpa ✓ Slideshare: http://www.slideshare.net/thoodcpa ✓ Youtube: http://www.youtube.com/thoodcpa Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com Blog http://www.bizlearningblog.com