1. The Shift Change in Accounting –
Creating the High Performance Firm
Collins Barrow National Conference
September 20, 2014
@tomhood
Tom Hood, CPA, CITP, CGMA
Business Learning Institute

2. Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
! Top 150 Influencer by Linked-In
! Top 25 Influencers in Learning HR by HR
Examiner
! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

3. BLI.CNF.IO
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conversation
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4. Download today’s slides at …
www.SlideShare.net/thoodcpa

6. THE FUTURE OF JOBS

7. We
are
in
a
race…!

8. Caused by this guy…!

9. It’s really a math problem…!
2006!

10. The Shift Change
1. Leadership!
2. Learning!
3. Technology!
4. Generations!
5. Workplace!

12. Marina Gorbis, Institute for the Future

13. The challenge
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy

14. Next Gen Leadership

15. Tomorrow’s CPAs are:
• Proactive
• Flexible
• Collaborative
• Trustworthy
• Future-focused
• Balanced
• Technological

16. The New Leadership Model
“We are moving from
organizations well
managed to
networks well led.”
- Jim Collins

17. Learning

20. Our approach – The Four C’s
• Identify Competencies
• Career Path (Ladder)
• Curriculum
• Cloud Learning
The right talent with the right skills at the right time
www.blionline.org

21. theBounce

22. www.blionline.org

23. Curriculum design by BLI and AICPA
using Top 5 Competencies for future
from CPA Horizons research and job
levels from the BLI “Bounce” Model.
Leadership and Communications
were combined and the 5th category
expanded to include practice
specialties for firms and functional
areas for corporate.
Examples would include: Corporate
Accounting, FPA, divisional
reporting, shared services, etc.
CPA Firms would have audit, tax,
industry specialties.
These technical areas would have
specific curriculums designed to
meet their specific technical
competency needs.

24. CloudLearning
We see this system as a key recruitment and retention
tool, allowing us to offer our people many of the things
that the largest firms do - competency–based curriculum,
career paths, and just-in-time learning, and our own
custom DS learning center. !
- Allen DeLeon, Managing Partner!

25. T
“In
a
period
of
rapid
change
and
increasing
complexity,
the
winners
are
going
to
be
the
people
who
can
LEARN
faster
than
the
rate
of
CHANGE
and
faster
than
their
COMPETITION.”
-­‐
Tom
Hood,
CPA.CITP.CGMA
7/24/14

26. Technology

27. Cambrian “Big Bang” Explosion

28. Where Did I Get This Stuff?

29. Where Did I Get This Stuff?

30. One out of five organizations has discovered a secret
source of competitive differentiation. It allows them to
serve customers in new ways and reimagine their
business models. It can help surface valuable insights
from their data and transform how they make
decisions. It enables them to tap expertise from across
their entire ecosystem. And one more thing: It helps
these Pacesetters grow revenue and gross profit faster
than other organizations. What’s their secret?
It’s cloud computing -– their engine for growth.
Source: IBM Report – Under Cloud Cover – How Leaders are
Accelerating Competitive Differentiation

31. The Cloud – 5 things you can do
1. Expand offerings and move toward
higher value-added services, such as
strategic business, tax, and financial
planning.
2. Develop technology skills to connect
systems together from multiple
vendors.
3. Use and recommend collaborative
accounting technologies to broaden
and deepen client engagements.
4. Educate staff on technology solutions
and adopt a set of recommended
products for clients.
5. Be proactive with engaging clients in
strategic technology planning.

32. Technology as competitive
advantage
1. Increased Revenues (Growth)
2. Increased Profitability
3. Increased Retention (and
recruitment)
4. Flexibility and Agility
5. Collaboration and Innovation

33. Generations

34. What’s
Keeping
young
CPAs
up
at
night?
1. Not
enough
Lme
2. Being
reacLve
vs.
proacLve
3. Talent
development
4. Keeping
up
5. Growth
(and
opportunity)
6. Doing
more
with
less
7. InformaLon
overload
http://cpa.tc/54s

35. 11
things
young
professionals
want
you
to
know
1. More
collaboraLon.
2. More
transparency.
3. Encourage
iniLaLve.
4. Focus
on
strengths.
5. Expect
the
unexpected.
6. Take
Lme
to
save
Lme.
7. Look
beyond
the
billable
hour.
8. Engage
your
team
in
your
vision.
9. Be
realisLc.
10. Train
your
staff
and
expect
accountability.
11. Take
a
financial
risk
on
leadership.
http://cpa.tc/54r

36. Workplace

37. Work is not a place, it
is what you do.
And
What you do while
working is
fundamentally
different.

38. Disruption Innovation
Threat Opportunity

39. Disruption and RONI
The gap is widening, faster!
We think
this is trade-off
Source: Clayton Christensen, “Innovation Killers”

40. Anticipation is showing up across
our Profession
Survey
results
from
MACPA
Town
Halls

41. Your clients want the “new you”
“I need you, but I
don't need the old
you. I need a new you
who understands the
transformation I’m
going through as your
customer. If you don’t,
you're out of touch.”
- Dan Burrus futurist
http://cpa.tc/1pt

42. The Three T’s – Technology, Talent Time
What would Rita say?
“How
would
you
think
differently
about
your
strategy
if
you
knew
your
advantage
might
not
last?”
Rita McGrath, Columbia Business School!
Author – End of Competitive Advantage!

43. Strengths – Strategy -
Collaboration
“In order to buy-in, they have to weigh-in.”
- Pat Lencioni

44. The Opportunity – Be the House
• 15 X – ROI on Strategy as Process
Alignment (Jim Collins – Built to Last)
• 8 X – Engagement Trust (Gallup)
• 10X – Return on Leadership (Information Masters)
• 20 X – Return on Culture (Information Masters)
• 3 X - Return on Positivity (Dr. Barbara Frederickson)
www.bizlearning.net

45. What do we need to do about it?
Imagine if we create a sustainable leadership culture in which
everyone is engaged to accelerate the great vision and
mission we have. Imagine a room in which introverts and
extroverts create an innovative, multicultural plan to help
us reach our goals.

46. CO-P

47. The 5 questions you must answer
• Who are we why do we exist?
• Where are we going?
• How are we going to get there?
• How is our progress?
• What happens when things change?

48. Five Ways to Thrive in the Shift Change
1. Power of Vision, Purpose Alignment
2. People - Strengths Positivity (ROP)
3. Collaboration Engagement
4. Learning Development – LC
5. Technology (RONI)

49. Think Big!
Think New!
Think Fast!
- Mike Walsh

50. Tom
Hood,
CPA.CITP
CEO
Maryland
AssociaJon
of
CPAs
Business
Learning
InsJtute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hVp://www.macpa.org
hVp://www.blionline.org
Blog
hVp://www.cpasuccess.com