Important marketing strategies that you must know, much before starting a business. If you already have one, then you must thoroughly know the importance of marketing tactics

1. Important
Marketing Strategies
You Must Know

2. Every time you talk to someone about your business, you
are engaged in marketing. Any conversation about your
company is an opportunity to promote your business and
increase sales.

3. There are many types of marketing strategies, such as
1. Market scoop strategy
2. Product strategy
3. Promotion strategy
4. Pricing strategy
5. Distribution strategy

4. Marketing strategies split into two levels, they are
• General marketing strategy
• Decision area strategy

5. How marketing will reach the objective can be understood
from general marketing strategy.
General marketing strategy can also be a part of
• Marketing expansion
• Marketing share growth
• Niche market
• Status quo
General marketing strategy

6. Marketing Expansion
Marketing expansion is used to grow the entire sales.
There are two approaches to marketing expansion, they are:
Growth sales with existing product
Growing sales with existing product is done by attracting current customers to buy more.
Growth sales with new product
To increase sales through a new product it is very important to update your customer with the latest
version of your product.

7. Marketing share growth
It is used to increase the market share of a particular
company.
The best way to do it is, by Taking sales away from competitors.

8. Niche market
This type of strategy focuses on getting down the root of each
marketing strategy.
Through this, businesses get an opportunity to introduce the product to the larger
market.

9. Status quo
This is used to keep your company’s name on top of the
list.

10. Decision Area Strategies
The areas that support decision area strategies are:
• Target Market Strategy
• Product Strategy
• Pricing Strategy
• Distribution Strategy
• Promotion Strategy

11. A marketing strategy will help you focus. It will identify the different ways you
can talk to your customers, and concentrate on the ones that will create most
sales.
It tells you what to say, how to say it and who to say it to in order to make
more sales. Because timing is critical, it will tell you when to say it, too.
Thomson Data LLC
8765, Stockard Drive, Unit 101, Frisco,
Texas 75034, USA
Phone : 800-385-8221
Email : sales@thomsondata.com