2. Modular SFC was a start-up scientific
Modular SFC was a start-up scientific
instrument manufacturer with a new
instrument manufacturer with a new
product and the desire to launch their
product and the desire to launch their
company and product at Pittcon, the
company and product at Pittcon, the
premier scientific conference and
premier scientific conference and
Modular SFC Case Study exposition in the world.
exposition in the world.
New Company Launch The company engaged Ricci
The company engaged Ricci
Communications because of their creative
Communications because of their creative
strengths, scientific knowledge, and
strengths, scientific knowledge, and
industry experience.
industry experience.
Develop corporate identity and positioning
concepts
Create Web presence
Develop family collateral template
Announce company via trade press
Create trade show graphics
Execute integrated marketing/PR campaign to
launch company and products at Pittcon
3. Corporate identity components were
Corporate identity components were
designed to embody the spirit of a green
designed to embody the spirit of a green
chemistry solution as well as highlighting
chemistry solution as well as highlighting
the company’s unique centrifugal
the company’s unique centrifugal
technology, which emphasized their
technology, which emphasized their
Modular SFC Case Study competitive differentiation.
competitive differentiation.
Corporate Identity
4. Ricci Communications created a template
Ricci Communications created a template
for product collateral that would
for product collateral that would
accommodate a complete family of
accommodate a complete family of
existing and future products. The 2-page
existing and future products. The 2-page
data sheets provide a quick overview of
data sheets provide a quick overview of
Modular SFC Case Study product features and benefits and a brief
product features and benefits and a brief
snapshot of the company’s differentiating
snapshot of the company’s differentiating
Collateral technology. Data sheets were used for
technology. Data sheets were used for
print fulfillments and Web .pdf downloads.
print fulfillments and Web .pdf downloads.
5. Ricci Communications created the
Ricci Communications created the
company’s corporate Web site with a look
company’s corporate Web site with a look
and feel that complemented Modular’s
and feel that complemented Modular’s
corporate identity and navigational
corporate identity and navigational
elements that enabled easy access to
elements that enabled easy access to
Modular SFC Case Study dynamic news content, downloadable
dynamic news content, downloadable
product information and lead generation
product information and lead generation
www.modularsfc.com mechanisms.
mechanisms.
www.modularsfc.com
www.modularsfc.com
6. To generate interest for the company
To generate interest for the company
launch and new product, Ricci
launch and new product, Ricci
Communications performed media
Communications performed media
outreach and placement of 2 articles in
outreach and placement of 2 articles in
trade publications prior to Pittcon. They
trade publications prior to Pittcon. They
Modular SFC Case Study also generated a news release for
also generated a news release for
publication in Pittcon preview issues of
publication in Pittcon preview issues of
Public Relations appropriate publications. The goal was to
appropriate publications. The goal was to
attract visitors to Modular’s Pittcon exhibit.
attract visitors to Modular’s Pittcon exhibit.
Product announcement
Articles
Pittcon preview
7. Ricci Communication aided in the design
Ricci Communication aided in the design
of the Pittcon exhibit and produced
of the Pittcon exhibit and produced
graphics that complemented the new
graphics that complemented the new
corporate identity and highlighted the
corporate identity and highlighted the
features and benefits of the company’s
features and benefits of the company’s
Modular SFC Case Study new product and corporate vision.
new product and corporate vision.
Pittcon Booth Graphics Graphics were designed in modular
Graphics were designed in modular
format to accommodate re-use at other
format to accommodate re-use at other
meetings and conferences.
meetings and conferences.
8. Ricci Communications developed the
Ricci Communications developed the
marketing support platform to successfully
marketing support platform to successfully
launch the company and product into its
launch the company and product into its
niche market, generate interest and sales
niche market, generate interest and sales
prospects, and set the stage for future
prospects, and set the stage for future
growth.
growth.
Results
Successfully launched Modular SFC and its new
product
Generated pre-Pittcon interest
Achieved objectives for booth visitors and potential
sales prospects
Generated third party proof statements via technical
articles that were used for fulfillment and follow-up
Created a communications platform that would
accommodate the company’s future marketing
efforts
