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Job Searching with Social Media
1. Week #14
April 30, 2014
Utica College
PRL 408: Social Media
ThomasArmitage
2. Desta,Y. (2014, March 13). How to hunt for a job using
social media. Mashable. Retrieved on April 26, 2014
from http://mashable.com/2014/03/13/job-hunt-
social-
media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaX
NmbCJ9
Larson, S. (2013, October 2). Using social media to
land your dream job. ReadWrite. Retrieved on April
26, 2014 from http://readwrite.com/2013/10/02/get-a-
job-with-social-media#awesm=~oCyvKazFUd9u8E
3. The ultimate 20 tips to help you in your job
search using social media.
4. Everyone does social media today.
Social media has made it extremely easy to
apply but harder to stand out.
Average job search takes 18 weeks.
Research, writing and speaking skills will
NEVER go out of style.
(Bennett, 2014)
8. What is your goal?
What is your top 10?
Put together a roadmap
9. Set daily benchmarks, set aside time each day.
FulfillALL requirements in an application.
Be professional in your interview.
Suit
Smile
Thank-you notes
Wear a suit to your interview.
Show them your personality.
10. Keep track of everyone you meet and
everywhere you apply.
12. Professional headshot.
Develop messaging that portrays you.
Be consistent with both across ALL platforms.
13. Be proficient in all social media platforms.
Download and experiment.
14. You need to be able to explain why social is
important and how it can be used to grow the
brand.
15. About.me
Blog
Personal website
Can feature social
channels, as well
as more writing
samples.
16. Be original. But also blend in.
WordCloud generator.
17. Google Analytics, Hootsuite, PRWeb, etc.
Say that you work for a local company and
need a free trial or demo.
18. Follow PR rockstars and
interact with them!
@prsarahevans,
@dbreakenridge
@DannyBrown
@prtini
@dmscott
Set upTwitter lists to track.
Agencies, companies, friends, etc
19. #agencychat, Fridays at 2 p.m.
#blogchat, Sundays at 9 p.m.
#journchat, Mondays at 8 p.m.
#u30pro,Thursdays at 7 p.m.
#jobchat,Thursdays at 8 p.m.
#contentchat, Mondays at 3 p.m.
#mobilechat,Wednesdays at 9 p.m.
#pr20chat,Tuesdays at 8 p.m.
#smchat,Wednesdays at 1 p.m.
20. This needs to be an extension of your online
resume but much more compressive and
impressive.
Portfolio
Groups
Recommendations
21. Use an RSS app to skim headlines quickly.
Pick 5 publications and read every morning.
Attend webinars or online trainings.
22. Include links to your
social channels.
Make it available for
download.
Need business
experience!
23. PRSSA, PRSA, MV Ad Club, Catalyst, AMA
If you can afford it:
Social Media Marketing World
Content Marketing World
Blogwell
Corporate Social Media Summit
PRSA National
24. Reach out to good contacts.
Don’t ask people for a job.
Come prepared.
For real interviews:
Questions
Notes on strategy
Audit info
25. Blog at least 2x per month.
Research fitting topics.
Don’t forget to ask for guest features.
26. Tweet and post
Answer questions
on LinkedIn
Take photos
Create meme and
infographics
Record videos,
vlogs
27. Comment on blogs so people notice you.
Reach out and follow with people onTwitter.
Write a note and connect on LinkedIn.
Start with local community, alums, people you
meet through internships, etc. and go from there.
28. Review of the year
To do:
Work on final paper
Read chapter 16 in the text
Read articles from #UticaCollegeSM and comment
Klout andYammer presenters should be ready to
present
29. Ahmad, I. (2013, October 4). How to improve your job search by
using social media. Social Media Examiner. Retrieved on April 26,
2014 from http://socialmediatoday.com/irfan-
ahmad/1791181/how-improve-your-job-search-using-social-
media-infographic
Bennett, S. (2014, January 30).The ultimate social media guide to
getting a job. Media Bistro. Retrieved on April 26, 2014 from
https://www.mediabistro.com/alltwitter/social-media-job-
guide_b54646
Desta,Y. (2014, March 13). How to hunt for a job using social
media. Mashable. Retrieved on April 26, 2014 from
http://mashable.com/2014/03/13/job-hunt-social-
media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9
Larson, S. (2013, October 2). Using social media to land your
dream job. ReadWrite. Retrieved on April 26, 2014 from
http://readwrite.com/2013/10/02/get-a-job-with-social-
media#awesm=~oCyvKazFUd9u8E