Thomas Allen Disselkamp has over 30 years of experience in the development of computer systems and applications. Channeling his knowledge, Tom Disselkamp serves 3M as a product development specialist in the Infection Prevention Division. During his long tenure with 3M, Thomas Disselkamp has worked in several other divisions, including Traffic Safety Systems.
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The Psychology Behind Radar Speed Signs
1.
2. Thomas Allen Disselkamp has over 30 years of
experience in the development of computer
systems and applications. Channeling his
knowledge, Tom Disselkamp serves 3M as a
product development specialist in the Infection
Prevention Division. During his long tenure with
3M, Thomas Disselkamp has worked in several
other divisions, including Traffic Safety Systems.
Radar speed signs, a product designed by
many companies including 3M, are electronic
posts that show drivers their current speed.
3. Studies have shown that radar speed signs
have a dramatic effect on the behavior of
drivers. RoadTripAmerica.com gathered data
proving that inattention is the leading cause of
collisions. Driver inattention usually stems from
"highway hypnosis," a state that sets in when
drivers let their attention wander as they
navigate familiar routes. Indeed, 46 percent of
drivers claimed they had no recollection of
how they arrived at oft-visited destinations,
such as commuting to work or going shopping.
Approximately 25 percent of those drivers
inadvertently broke the speed limit while
driving.
4. To curtail speeding, companies post radar
speed signs posted at strategic locations,
such as near school zones. Spotting these
signs triggers the reticular activator (RA), the
part of the brain responsible for identifying
sources of sensory input and sorting them
into categories such as familiar, unusual, or
dangerous. When drivers spot a radar
speed sign, the RA places it in the
dangerous category, making them think
about the dangers of speeding. As a result,
62 percent of drivers slow down.