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MARCH 2014
People, relations and produce
Report 2014
NCX Business | Division of NCX Drahorad srl | www.ncx.it 2
“Every day 200,000 tons of fresh fruit
are exported globally and we are part of
this trade flow. My passion for this
industry has given me many
opportunities to meet customers and
suppliers across the globe. It is a journey
practically without end between
countries and products, the search for
the right business partners, as well as
together assessing and offering the best
propositions.”
Thomas Drahorad
Managing Director
NCX Drahorad
People
NCX Drahorad was founded in 1982 by Rolando Drahorad as a service
company for the international fresh produce trade. It operates from
Spilamberto, in Emilia-Romagna (Italy), the heart of one of the largest fruit
growing areas in Europe.
NCX Drahorad employs experienced and multi-language staff, specialized
in international trade, with a focus on building sustainable trade which
crosses the regional and national boundaries.
Our team offers also a full set of additional services to reinforce the
presence on worldwide markets: organization of road, sea, air transport
and support on international document issue; through other company
divisions we offer in-transit temperature control (NCX Control division),
communication and advertising strategies and tools (NCX Media division).
NCX Business | Division of NCX Drahorad srl | www.ncx.it 3
Relations
NCX Business is a division of NCX Drahorad. It specializes in establishing
long terms relations between fresh produce grower packers and
international customers.
With an initial focus on Italy as a source, we have selected a professional
and wide supplier base in the main Italian growing areas from North to
South. Thus we can take advantage of different climates, seasons, weather
conditions, attitudes and specializations.
Our customer base has developed from Europe to non-EU countries and
then to the main overseas markets.
Through our worldwide relations we have developed also overseas
sources for selected destinations in Italy and other markets.
Produce
NCX Business covers the full range of Italian fresh produce, specializing in
fresh fruit. During the course of the seasons we move from stonefruit to
kiwifruit, from top fruit to grapes and citrus, developing also speciality
lines like berries and chestnuts.
Frulink
Frulink, the freshly established joint-venture with Linea Trade, adds also
the whole Spanish fruit basket to our product range.
NCX Business | Division of NCX Drahorad srl | www.ncx.it 4
Product fact sheets
The main products we manage from Italy are briefly described in the next
pages.
Every fact sheet includes some general information and a score card.
The scores reflect the views of NCX Drahorad on the different factors
affecting the market position of each Italian product line. The higher the
score, the better is the product positioned.
Variety depth, width and level of innovation of the product range
Season extent of the availability
Shelf life shelf life in post harvest
Quality other quality parameters (colour, taste, etc.)
Price competitive price positioning (the higher the score, the
higher the price positioning)
Index
Apples......................................................... 15
Apricots ........................................................ 6
Baby leaf salads .......................................... 18
Blood oranges............................................. 19
Blueberries ................................................... 8
Cherries ........................................................ 5
Chestnuts.................................................... 17
Grapes, seeded........................................... 11
Grapes, seedless......................................... 12
Kiwifruit...................................................... 16
Melons.......................................................... 7
Nectarines .................................................. 10
Peaches ........................................................ 9
Pears........................................................... 14
Plums.......................................................... 13
NCX Business | Division of NCX Drahorad srl | www.ncx.it 5
Cherries
Varieties Ferrovia and others
Season May – July
Growing areas Puglia, Emilia-Romagna, Veneto
Quality parameters Colour and brix based on customers’ requirements
Sizes 24/26mm – 26/28mm – 28/30mm
Packaging Loose, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 6
Apricots
Varieties Various, both “French type” and traditional Italian
Season May – August
Growing areas Sicily, Puglia, Campania, Emilia-Romagna, Piemonte
Quality parameters Brix based on customers’ requirements
Sizes 40/45 to 55/60, graded in 5mm or 10mm
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 7
Melons
Varieties Mainly long-life Cantaloupe types
Season May to October
Growing areas Sicily, Emilia-Romagna, Lombardia
Quality parameters Brix based on customers’ requirements
Sizes Based on customers’ requirements
NCX Business | Division of NCX Drahorad srl | www.ncx.it 8
Blueberries
Varieties Duke and others
Season June to August
Growing areas Piemonte, Trentino, Veneto
Size 12mm + and 14mm+
Packaging Prepacks: 125g, 150g, 225g, 250g, 400g
NCX Business | Division of NCX Drahorad srl | www.ncx.it 9
Peaches
Varieties Various varieties, including the Paraguayo types,
both yellow and white flesh
Season May to October
Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto
Quality parameters Brix and pressure based on customers’ requirements
Sizes C – B – A – AA - AAA
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 10
Nectarines
Varieties Various varieties, including the Paraguayo types,
both yellow and white flesh
Season May to October
Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto
Quality parameters Brix and pressure based on customers’ requirements
Sizes C – B – A – AA - AAA
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 11
Seeded grapes
Varieties White: Victoria, Italia
Black: Black Magic, Palieri, Black Pearl
Red: Red Globe
Season June to December
Growing areas Puglia and Sicily
Quality parameters Brix and berry size based on customers’ requirements
Sizes Vary according to the varieties
Packaging Loose, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 12
Seedless grapes
Varieties Sugraone, Thompson, Crimson seedless, Midnight
Beauty and others
Season July to November
Growing areas Puglia and Sicily
Quality parameters Brix and mm size based on customers’ requirements
Packaging Loose and prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 13
Plums
Varieties Angeleno, TC Sun, Songold and others
Season September – December
Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto
Quality parameters Brix based on customers’ requirements
Sizes 45/50 to 60/65, graded in 5mm or 10mm
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 14
Pears
Varieties Abate Fetel, Williams B. C., Comice, Conference,
Kaiser, Max Red Bartlett
Season August to April
Growing areas Emilia-Romagna, Piemonte, Veneto
Quality parameters Brix and pressure based on customers’ requirements
Sizes 55/60 to 80/85, graded in 5mm or 10mm
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 15
Apples
Varieties Royal Gala (incl. Brookfield, Galaval and other
clones), Golden Delicious, Granny Smith, Braeburn,
Cripps Pink (Pink Lady®), Fuji, Modì, Kanzi and others.
Season August to July
Growing areas Trentino-Alto Adige, Piemonte, Veneto, Friuli V.G.
Quality parameters Brix and pressure based on customers’ requirements
Sizes 60/65mm to 85/90mm, graded in 5mm or 10mm
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 16
Kiwifruit
Varieties Green Light, Earli Green, Summerkiwi, Hayward
Season September - May
Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto
Quality parameters Brix and pressure based on customers’ requirements
Sizes By count or by weight:
20-23-25-27-30-33-36-39-42-46
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 17
Chestnuts
Varieties Chestnuts (various varieties) and Marrons
Season September - January
Growing areas Campania, Emilia-Romagna, Piemonte
Quality parameters Internal and external defects
Sizes By count (number of nuts per kg)
Packaging Jumble and prepacks (from 300g to 3kg)
NCX Business | Division of NCX Drahorad srl | www.ncx.it 18
Baby leaf salads
Varieties Rocket,
Season All year round
Growing areas Lazio, Emilia-Romagna, Lombardia, Veneto
Quality and size Based on customers’ requirements
Packaging Jumble for repacking and MA prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 19
Blood oranges
Varieties Tarocco, Moro, Sanguinello
Season December to April
Growing areas Sicily
Quality parameters Brix, acidity, pigmentation and juice content based
on customers’ requirements
Sizes Based on customers’ requirements
Packaging Loose, jumble, prepacks
NCX Business | Division of NCX Drahorad srl | www.ncx.it 20
NCX Drahorad srl
via Provinciale Vignola-Sassuolo 315/1
41057 Spilamberto (MO) - Italy
www.ncx.it
tel. +39 059 78 63 863
fax +39 059 78 63 864
NCX Drahorad srl is partner of:
Sensitech Supply Chain Visibility
Fruitecom Public relation and communication agency
Frulink Worldwide links in fresh fruit trade
Linea Trade Brokers in fresh produce
Market Intelligence Fresh produce marketing magazines and events
Dr. Rolf Verlag Editor of Fruchthandel Magazin
LifeSpan Modified atmosphere packaging

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Ncx Business - people, relations and produce - Report 2014

  • 1. MARCH 2014 People, relations and produce Report 2014
  • 2. NCX Business | Division of NCX Drahorad srl | www.ncx.it 2 “Every day 200,000 tons of fresh fruit are exported globally and we are part of this trade flow. My passion for this industry has given me many opportunities to meet customers and suppliers across the globe. It is a journey practically without end between countries and products, the search for the right business partners, as well as together assessing and offering the best propositions.” Thomas Drahorad Managing Director NCX Drahorad People NCX Drahorad was founded in 1982 by Rolando Drahorad as a service company for the international fresh produce trade. It operates from Spilamberto, in Emilia-Romagna (Italy), the heart of one of the largest fruit growing areas in Europe. NCX Drahorad employs experienced and multi-language staff, specialized in international trade, with a focus on building sustainable trade which crosses the regional and national boundaries. Our team offers also a full set of additional services to reinforce the presence on worldwide markets: organization of road, sea, air transport and support on international document issue; through other company divisions we offer in-transit temperature control (NCX Control division), communication and advertising strategies and tools (NCX Media division).
  • 3. NCX Business | Division of NCX Drahorad srl | www.ncx.it 3 Relations NCX Business is a division of NCX Drahorad. It specializes in establishing long terms relations between fresh produce grower packers and international customers. With an initial focus on Italy as a source, we have selected a professional and wide supplier base in the main Italian growing areas from North to South. Thus we can take advantage of different climates, seasons, weather conditions, attitudes and specializations. Our customer base has developed from Europe to non-EU countries and then to the main overseas markets. Through our worldwide relations we have developed also overseas sources for selected destinations in Italy and other markets. Produce NCX Business covers the full range of Italian fresh produce, specializing in fresh fruit. During the course of the seasons we move from stonefruit to kiwifruit, from top fruit to grapes and citrus, developing also speciality lines like berries and chestnuts. Frulink Frulink, the freshly established joint-venture with Linea Trade, adds also the whole Spanish fruit basket to our product range.
  • 4. NCX Business | Division of NCX Drahorad srl | www.ncx.it 4 Product fact sheets The main products we manage from Italy are briefly described in the next pages. Every fact sheet includes some general information and a score card. The scores reflect the views of NCX Drahorad on the different factors affecting the market position of each Italian product line. The higher the score, the better is the product positioned. Variety depth, width and level of innovation of the product range Season extent of the availability Shelf life shelf life in post harvest Quality other quality parameters (colour, taste, etc.) Price competitive price positioning (the higher the score, the higher the price positioning) Index Apples......................................................... 15 Apricots ........................................................ 6 Baby leaf salads .......................................... 18 Blood oranges............................................. 19 Blueberries ................................................... 8 Cherries ........................................................ 5 Chestnuts.................................................... 17 Grapes, seeded........................................... 11 Grapes, seedless......................................... 12 Kiwifruit...................................................... 16 Melons.......................................................... 7 Nectarines .................................................. 10 Peaches ........................................................ 9 Pears........................................................... 14 Plums.......................................................... 13
  • 5. NCX Business | Division of NCX Drahorad srl | www.ncx.it 5 Cherries Varieties Ferrovia and others Season May – July Growing areas Puglia, Emilia-Romagna, Veneto Quality parameters Colour and brix based on customers’ requirements Sizes 24/26mm – 26/28mm – 28/30mm Packaging Loose, prepacks
  • 6. NCX Business | Division of NCX Drahorad srl | www.ncx.it 6 Apricots Varieties Various, both “French type” and traditional Italian Season May – August Growing areas Sicily, Puglia, Campania, Emilia-Romagna, Piemonte Quality parameters Brix based on customers’ requirements Sizes 40/45 to 55/60, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 7. NCX Business | Division of NCX Drahorad srl | www.ncx.it 7 Melons Varieties Mainly long-life Cantaloupe types Season May to October Growing areas Sicily, Emilia-Romagna, Lombardia Quality parameters Brix based on customers’ requirements Sizes Based on customers’ requirements
  • 8. NCX Business | Division of NCX Drahorad srl | www.ncx.it 8 Blueberries Varieties Duke and others Season June to August Growing areas Piemonte, Trentino, Veneto Size 12mm + and 14mm+ Packaging Prepacks: 125g, 150g, 225g, 250g, 400g
  • 9. NCX Business | Division of NCX Drahorad srl | www.ncx.it 9 Peaches Varieties Various varieties, including the Paraguayo types, both yellow and white flesh Season May to October Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes C – B – A – AA - AAA Packaging Loose, jumble, prepacks
  • 10. NCX Business | Division of NCX Drahorad srl | www.ncx.it 10 Nectarines Varieties Various varieties, including the Paraguayo types, both yellow and white flesh Season May to October Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes C – B – A – AA - AAA Packaging Loose, jumble, prepacks
  • 11. NCX Business | Division of NCX Drahorad srl | www.ncx.it 11 Seeded grapes Varieties White: Victoria, Italia Black: Black Magic, Palieri, Black Pearl Red: Red Globe Season June to December Growing areas Puglia and Sicily Quality parameters Brix and berry size based on customers’ requirements Sizes Vary according to the varieties Packaging Loose, prepacks
  • 12. NCX Business | Division of NCX Drahorad srl | www.ncx.it 12 Seedless grapes Varieties Sugraone, Thompson, Crimson seedless, Midnight Beauty and others Season July to November Growing areas Puglia and Sicily Quality parameters Brix and mm size based on customers’ requirements Packaging Loose and prepacks
  • 13. NCX Business | Division of NCX Drahorad srl | www.ncx.it 13 Plums Varieties Angeleno, TC Sun, Songold and others Season September – December Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix based on customers’ requirements Sizes 45/50 to 60/65, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 14. NCX Business | Division of NCX Drahorad srl | www.ncx.it 14 Pears Varieties Abate Fetel, Williams B. C., Comice, Conference, Kaiser, Max Red Bartlett Season August to April Growing areas Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes 55/60 to 80/85, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 15. NCX Business | Division of NCX Drahorad srl | www.ncx.it 15 Apples Varieties Royal Gala (incl. Brookfield, Galaval and other clones), Golden Delicious, Granny Smith, Braeburn, Cripps Pink (Pink Lady®), Fuji, Modì, Kanzi and others. Season August to July Growing areas Trentino-Alto Adige, Piemonte, Veneto, Friuli V.G. Quality parameters Brix and pressure based on customers’ requirements Sizes 60/65mm to 85/90mm, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 16. NCX Business | Division of NCX Drahorad srl | www.ncx.it 16 Kiwifruit Varieties Green Light, Earli Green, Summerkiwi, Hayward Season September - May Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes By count or by weight: 20-23-25-27-30-33-36-39-42-46 Packaging Loose, jumble, prepacks
  • 17. NCX Business | Division of NCX Drahorad srl | www.ncx.it 17 Chestnuts Varieties Chestnuts (various varieties) and Marrons Season September - January Growing areas Campania, Emilia-Romagna, Piemonte Quality parameters Internal and external defects Sizes By count (number of nuts per kg) Packaging Jumble and prepacks (from 300g to 3kg)
  • 18. NCX Business | Division of NCX Drahorad srl | www.ncx.it 18 Baby leaf salads Varieties Rocket, Season All year round Growing areas Lazio, Emilia-Romagna, Lombardia, Veneto Quality and size Based on customers’ requirements Packaging Jumble for repacking and MA prepacks
  • 19. NCX Business | Division of NCX Drahorad srl | www.ncx.it 19 Blood oranges Varieties Tarocco, Moro, Sanguinello Season December to April Growing areas Sicily Quality parameters Brix, acidity, pigmentation and juice content based on customers’ requirements Sizes Based on customers’ requirements Packaging Loose, jumble, prepacks
  • 20. NCX Business | Division of NCX Drahorad srl | www.ncx.it 20 NCX Drahorad srl via Provinciale Vignola-Sassuolo 315/1 41057 Spilamberto (MO) - Italy www.ncx.it tel. +39 059 78 63 863 fax +39 059 78 63 864 NCX Drahorad srl is partner of: Sensitech Supply Chain Visibility Fruitecom Public relation and communication agency Frulink Worldwide links in fresh fruit trade Linea Trade Brokers in fresh produce Market Intelligence Fresh produce marketing magazines and events Dr. Rolf Verlag Editor of Fruchthandel Magazin LifeSpan Modified atmosphere packaging