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Co-designing an SMS service for
            London’s homeless
        Ohyoon Kwon, Annemiek van Boejien
                           t:@ohyoonkwn




                                            1
This presentation will talk
about how designers can
collaborate with a vulnerable
user group and their
supportive service delivery
organizations.
Homeless
   people




Homeless people have a variety of complex problems.
Varying accommodation status and levels of habituation.
They are hard to reach to provide right supports.
Homeless
    Service
   Providers




                    http://hoffman.photoshelter.com/image/I0000.Kp.jl._edE   coalitionforthehomeless.org


Each service environment has its own policies that regulate
the accessibilities and behaviors of the homeless users
Designers




          Adapted from four types of co-design practice (Mattelmäki&SleeswijkVisser, 2011)

Use of various techniques/ activities to involve intended
users into a design process
Inside          Homeless       Service
                 people       providers




          How can designers engage
          with related parties and co-
Outside   design a service?
          Through performing a variety of
          activities such as
          research, workshops, prototyping and
          testing services, evaluation…

                                                 Designers
Two approaches to co-
operate with the homeless
and service providers.
Homeless     Service                   Service
 people     providers                 providers




      Designers




                           Homeless
                                      Designers
                            people




Designers become        Homeless people are
     insiders           invited to the outside
http://www.designcouncil.org.uk/designprocess



Application of the ‘in/outside approach’ to the ‘Double
Diamond’ design process of an actual service design case
Case:subtitle
Section Homeless SMS
Development of an SMS service for London’s homeless
Most homeless people in London own a (simple
type of ) mobile phone
For us these are everyday media, but for some
it is uncomfortable and unusual.
Service
                                              providers

                                         Other homeless/ ex-
                                          homeless people


                                              Outside
                                               world



This is social mediain a ‘homeless’ context
http://www.designcouncil.org.uk/designprocess




Discover:
User Research
Designers become
insiders, by volunteering in         Homeless
                                      people
                                                  Service
                                                 providers
their environments.
                                            Designers


+
Conduct observation research
Build empathy with users
Establish trusting relationships

_
Invest substantial time & energy
Risk of being burn out because of
confronting users’ difficult lives
The results of the research. A close look at the life of a
homeless person
http://www.designcouncil.org.uk/designprocess




Define:
Conceptualization
Workshop
The homeless are invited to
the outside, by participating                    Service
                                                providers
in workshops facilitated by
designers.

+
Create a setup that participants
can actively exchange ideas
Dramatically increase
participants’ understanding on the
project
                                     Homeless   Designers
_                                     people

It may infringe regulations of
service providers
A workshop with homeless participants, volunteers, service
providers and designers.
http://www.designcouncil.org.uk/designprocess




Develop:
Service
prototyping
A service concept is co-
developed with five engaged                    Service
                                              providers
participants through running
prototype services using
their mobile phones.

• Participants were supported by
  providing them a pre-paid SIM,
  unlimited SMS
• 1 person stopped using the
  service after 2 weeks            Homeless   Designers
                                    people
• 3 participants became core-
  users
Information packages were provided explaining how to use
the service.
Participants were involved in several user feedback
sessions
http://www.designcouncil.org.uk/designprocess




           Deliver:
           Implementation
The consolidated service
was brought into a homeless         Homeless
                                     people
                                                  Service
                                                 providers
day centre. Tested with 25+
clients.
                                           Designers


• Worked in the day centre
  building during service hours
• Restrictions with engagement
  with participants
• Participants got incentive of a
  lunch voucher (£2)
• One employee played an
  integral role
http://urmsg.wordpress.com/

The day centre starts a new service ‘UR_msg’ from this
January
Inside          Outside             Outside            Inside

Discover:       Define:             Develop:            Deliver:
User Research   Conceptualization   Service prototyping Implementation
                Workshop
Homeless    Service
                                         people    providers
In-outside approach
‘Double Act’ Tithcn and Binnie (1992)




Designers need to be aware
about the extent of
engagement with the
participation of homeless, both                    Designers
inside and outside their
environments.
Ethical Issues 1


Dual roles are not always
transparent to participants as
well as to organizations
e.g. a friendly relationship established as an
insider (volunteer) unintentionally is being
instrumented for the design project.
Ethical Issues 2


Prototype services are real
interventions to people’s
routine
    “How come there’s not any smsmsgs; not even
    weather forecast?”

                 A text message from a participant
Ethical Issues 3


The Contribution of
participants is difficult to
reward.
Providing a lunch voucher is (£2) not sufficient
Possibilities for designers


1. Allow participants to have
ownership of the project.
The ladder of citizen participation,
Arnstein (1969)
Possibilities for designers
2. Consider participants’
abilities and gradually
increase the level of
engagement


                                                 co-production
                 agreement on
     mistrust     participation   contribution

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Engaging with vulnerable user groups

  • 1. Co-designing an SMS service for London’s homeless Ohyoon Kwon, Annemiek van Boejien t:@ohyoonkwn 1
  • 2. This presentation will talk about how designers can collaborate with a vulnerable user group and their supportive service delivery organizations.
  • 3.
  • 4. Homeless people Homeless people have a variety of complex problems. Varying accommodation status and levels of habituation. They are hard to reach to provide right supports.
  • 5. Homeless Service Providers http://hoffman.photoshelter.com/image/I0000.Kp.jl._edE coalitionforthehomeless.org Each service environment has its own policies that regulate the accessibilities and behaviors of the homeless users
  • 6. Designers Adapted from four types of co-design practice (Mattelmäki&SleeswijkVisser, 2011) Use of various techniques/ activities to involve intended users into a design process
  • 7. Inside Homeless Service people providers How can designers engage with related parties and co- Outside design a service? Through performing a variety of activities such as research, workshops, prototyping and testing services, evaluation… Designers
  • 8. Two approaches to co- operate with the homeless and service providers.
  • 9. Homeless Service Service people providers providers Designers Homeless Designers people Designers become Homeless people are insiders invited to the outside
  • 10. http://www.designcouncil.org.uk/designprocess Application of the ‘in/outside approach’ to the ‘Double Diamond’ design process of an actual service design case
  • 11. Case:subtitle Section Homeless SMS Development of an SMS service for London’s homeless
  • 12. Most homeless people in London own a (simple type of ) mobile phone
  • 13. For us these are everyday media, but for some it is uncomfortable and unusual.
  • 14. Service providers Other homeless/ ex- homeless people Outside world This is social mediain a ‘homeless’ context
  • 16. Designers become insiders, by volunteering in Homeless people Service providers their environments. Designers + Conduct observation research Build empathy with users Establish trusting relationships _ Invest substantial time & energy Risk of being burn out because of confronting users’ difficult lives
  • 17. The results of the research. A close look at the life of a homeless person
  • 19. The homeless are invited to the outside, by participating Service providers in workshops facilitated by designers. + Create a setup that participants can actively exchange ideas Dramatically increase participants’ understanding on the project Homeless Designers _ people It may infringe regulations of service providers
  • 20. A workshop with homeless participants, volunteers, service providers and designers.
  • 22. A service concept is co- developed with five engaged Service providers participants through running prototype services using their mobile phones. • Participants were supported by providing them a pre-paid SIM, unlimited SMS • 1 person stopped using the service after 2 weeks Homeless Designers people • 3 participants became core- users
  • 23.
  • 24. Information packages were provided explaining how to use the service.
  • 25.
  • 26.
  • 27. Participants were involved in several user feedback sessions
  • 29. The consolidated service was brought into a homeless Homeless people Service providers day centre. Tested with 25+ clients. Designers • Worked in the day centre building during service hours • Restrictions with engagement with participants • Participants got incentive of a lunch voucher (£2) • One employee played an integral role
  • 30. http://urmsg.wordpress.com/ The day centre starts a new service ‘UR_msg’ from this January
  • 31. Inside Outside Outside Inside Discover: Define: Develop: Deliver: User Research Conceptualization Service prototyping Implementation Workshop
  • 32. Homeless Service people providers In-outside approach ‘Double Act’ Tithcn and Binnie (1992) Designers need to be aware about the extent of engagement with the participation of homeless, both Designers inside and outside their environments.
  • 33. Ethical Issues 1 Dual roles are not always transparent to participants as well as to organizations e.g. a friendly relationship established as an insider (volunteer) unintentionally is being instrumented for the design project.
  • 34. Ethical Issues 2 Prototype services are real interventions to people’s routine “How come there’s not any smsmsgs; not even weather forecast?” A text message from a participant
  • 35. Ethical Issues 3 The Contribution of participants is difficult to reward. Providing a lunch voucher is (£2) not sufficient
  • 36. Possibilities for designers 1. Allow participants to have ownership of the project. The ladder of citizen participation, Arnstein (1969)
  • 37. Possibilities for designers 2. Consider participants’ abilities and gradually increase the level of engagement co-production agreement on mistrust participation contribution

Notas do Editor

  1. The boudary wasn’t clear