This document is a collection of marketing examples from various companies using different types of mobile advertising strategies and techniques to connect with consumers, including:
- In-app ads from companies like Nike, Starbucks, American Express, and Domino's Pizza
- Mobile web banner ads, location-based ads, and engagement ads from companies like The North Face, Tiffany, GE, McDonald's, and Amazon
- Branded mobile payment and loyalty programs from Starbucks, American Express, and others
- Mobile games and interactive experiences from companies like Ben & Jerry's, Asiana Airlines, and Heineken
The document emphasizes the importance of connecting marketing to consumers through their mobile devices and strategies for collecting marketing with people's
14. "Your clients are in trouble. They are looking to you
to save them. The ad inventory that has been sold
for the last 50 years no longer works,
and marketers have started to figure that out."
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19. “We’re not in the business of
keeping the media companies alive.
We’re in the business of connecting with consumers.”
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Trevor Edwards
Vice President, Global Brand & Category Management
Nike