Click to Update – April 2014

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Click to Update is our rolling year-in-review for the world in social. We’ve previously presented it at Internet Week Europe, Social Media Week London, and at the BGS Tech and Entrepreneurship Series at Google Campus. Most recently we returned to where it all started, at Shoreditch House.

Mídias sociais Tecnologia

CLICK TO UPDATE 
APRIL 2014
THISHE.RE // @THISHERE
@SDHMembers

thishe.re | @thishere
A FEW QUICK NOTES 
BEFORE WE BEGIN
4
thishere.co.uk/
clicktoupdate

WHO IS THIS FOR?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK

thishe.re | @thishere
A YEAR IN REVIEW
6
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
One Billion
Mobile Users

thishe.re | @thishere
WHY ARE WE DOING THIS? 
BUT FIRST…
7

A GLOBAL COMMUNITY OF FRIENDS
AND STRANGERS ANSWERING ONE
SIMPLE QUESTION:
WHAT ARE YOU DOING?

thishe.re | @thishere 18
TRENDS OF THE LAST TWELVE MONTHS

thishe.re | @thishere
On WhatsApp it’s 800m.
THE MISSION IMPOSSIBLE OF SHARING 
SNAPCHAT
24
More than 400 million photos/
videos are shared on Snapchat
every day

thishe.re | @thishere
WHAT YOU MAY HAVE MISSED 
PREVIOUSLY ON SOCIAL MEDIA…
35

thishe.re | @thishere
A YEAR IN REVIEW
36
Facebook News
Feed Algorithm
Ju Jy Au No
Instagram &
Twitter hype
up photo
Messaging
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
#RoyalBaby
Se Oc
Twitter Image
Previews
$TWTR
De
iOS 7
Ma Ja
Facebook buys
WhatsApp
#Trending @RIP
Fe Ma Ap
Nike Shutters the
Fuelband

thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA 
HASHTAGS COME TO FACEBOOK
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS 
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013

May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
#ROYALBABY - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

FACEBOOK
CHANGED ITS
ALGORITHM
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

BIG WHOOP
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
TWITTER GOES VISUAL
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
AND $4BN FROM GOOGLE. ALLEGEDLY
SNAPCHAT TURNS DOWN $3BN FROM FB
May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
FOR 11.4 BILLION QUID
FACEBOOK BUYS WHATSAPP
69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
$19,000,000,000

thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

thishe.re | @thishere
FACEBOOK PASSES 1 BILLION MOBILE USERS
81
€May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014
AND HAS APPLIED FOR
A LICENCE TO CREATE
E-MONEY…

thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
82

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Click to Update – April 2014

1. CLICK TO UPDATE  APRIL 2014 THISHE.RE // @THISHERE @SDHMembers

2. ! ! ! ! Q&A

3. ✔QUESTIONS (ANY TIME)

4. thishe.re | @thishere A FEW QUICK NOTES  BEFORE WE BEGIN 4 thishere.co.uk/ clicktoupdate

5. WHO IS THIS FOR? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK

6. thishe.re | @thishere A YEAR IN REVIEW 6 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap One Billion Mobile Users

7. thishe.re | @thishere WHY ARE WE DOING THIS?  BUT FIRST… 7

9. CHANGE HAPPENS

10.

11. KEEPING UP IS A FULL-TIME JOB

12. KEEPING UP IS A FULL-TIME JOB OUR JOB.

13.

14.

15. A GLOBAL COMMUNITY OF FRIENDS AND STRANGERS ANSWERING ONE SIMPLE QUESTION: WHAT ARE YOU DOING?

16.

17. A QUICK SHOW OF HANDS…

18. thishe.re | @thishere 18 TRENDS OF THE LAST TWELVE MONTHS

19. CROSS DRESSINGSSSS

20. CROSS DRESSINGSS SS

21.

22.

23.

24. TEXT IS ON THE WAIN

25.

26. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING  SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day

27. thishe.re | @thishere On WhatsApp it’s 800m. THE MISSION IMPOSSIBLE OF SHARING  SNAPCHAT 24 More than 400 million photos/ videos are shared on Snapchat every day

28. TOTAL EXPERIENCE MANAGEMENT

29.

30.

31.

32.

33.

34.

35. REAL-TIME MARKETING JUMPED THE SHARK

36. BLAME THE BISCUIT

37. 2013

38. #OWNTHEMOMENT?

39.

40. #OWNTHEMOMENT? IT’S PROBABLY TAKEN…

41. thishe.re | @thishere WHAT YOU MAY HAVE MISSED  PREVIOUSLY ON SOCIAL MEDIA… 35

42. thishe.re | @thishere A YEAR IN REVIEW 36 Facebook News Feed Algorithm Ju Jy Au No Instagram & Twitter hype up photo Messaging Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr #RoyalBaby Se Oc Twitter Image Previews $TWTR De iOS 7 Ma Ja Facebook buys WhatsApp #Trending @RIP Fe Ma Ap Nike Shutters the Fuelband

43. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

44.

45. thishe.re | @thishere AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIA  HASHTAGS COME TO FACEBOOK May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

46. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS  #ROYALBIRTH - 25.3K TWEETS PER MINUTE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013

47. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 #ROYALBABY - 25.3K TWEETS PER MINUTE A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS 

48. FACEBOOK CHANGED ITS ALGORITHM May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

49. BIG WHOOP May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

50.

51.

52.

53.

54. thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTER  IOS 7 SHIPPED +

55.

56. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

57. thishe.re | @thishere TWITTER GOES VISUAL May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

58.

59. WHY DID TWITTER DO THIS?

60.

61.

62.

63. WHY DID TWITTER DO THIS?$TWTR

64. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

65. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

66.

67.

68.

69. thishe.re | @thishere AND $4BN FROM GOOGLE. ALLEGEDLY SNAPCHAT TURNS DOWN $3BN FROM FB May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

70. ARE YOU SURE EVAN?

71. thishe.re | @thishere WITH A VALUATION 22 TIMES SALES TWITTER FLOATS ON NYSE January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

72.

73.

74. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

75.

76.

77. thishe.re | @thishere FOR 11.4 BILLION QUID FACEBOOK BUYS WHATSAPP 69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 $19,000,000,000

78. $2,000,000,000

79. May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 @RIP? #GONETOOSOON?

80.

81.

82.

83.

84.

85.

86.

87.

88.

89. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

90. thishe.re | @thishere FACEBOOK PASSES 1 BILLION MOBILE USERS 81 €May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 AND HAS APPLIED FOR A LICENCE TO CREATE E-MONEY…

91. thishe.re | @thishere LOVELY Any questions? answers@thishe.re or @thishere thishere.co.uk/clicktoupdate …or find us afterwards. 82

92. @THISHERE

Click to Update – April 2014

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