The causes for startup rejection revolve around the incapacity to build something tangible and the appearance of an inexperienced team. All of this can be dodged very practically – by presenting investors with an actual app prototype.

1. THE PRODUCT DESIGN
JOURNEY

2. YOUR PRODUCT IDEA WILL
TRANSFORM THE INDUSTRY
AND THE WORLD

4. MAKE SURE YOU’RE ON THE RIGHT TRACK
FROM THE BEGINNING

5. CONVINCE INVESTORS THAT YOUR IDEA
HAS POTENTIAL

6. DEFINE AND SHOWCASE THIS IDEA

7. BUILD THE MOCKUP BY SPENDING
SIGNIFICANTLY LESS MONEY

8. DESIGN YOUR MINIMAL
FUNCTIONAL PRODUCT

10. THE PRODUCT DESIGN PROCESS =
Your ideas and thoughts combined into a picture of what the product will offer end users

11. WHY WOULD YOU BOTHER?

12. ACCURATE PREDICTION OF BUDGET
AND TIMELINE

13. THE RESULT CAN BE SHOWCASED TO
POTENTIAL INVESTORS

14. YOUR DEVELOPMENT TEAM WILL SPEND
LESS TIME WORKING ON THE PRODUCT

15. THE PRODUCT DESIGN PROCESS

17. I. HIGH LEVEL SCOPE AND
FUNCTIONALITY DEFINITION

19. CAPTURE FUTURE FUNCTIONALITIES

20. DESCRIBE EACH FUNCTIONALITY

21. UNDERSTAND YOUR PROJECT’S UNIQUE
SELLING PROPOSITION

22. DOCUMENT THE GENERAL SPECIFICATIONS

23. DEFINE THE SYSTEM COMPONENTS

24. DEFINE THE FUNCTIONAL SPECIFICATIONS
OF EACH COMPONENT

25. II. CONCEPT MAPPING

26. SKETCHES REPRESENTING FLOW SCHEMES OF ALL
THE INTERACTIONS POSSIBLE IN THE APPLICATION

27. III. WIREFRAMING

28. A PRELIMINARY DESIGN THAT DETAILS
EACH FUNCTIONALITY

29. IV. USE CASES,
ESTIMATES,
VERSIONING

30. THINK OF POTENTIAL USE CASES, ESTIMATE THE TIME AND
THINK OF SEVERAL VERSIONS OF THE APPLICATION, STARTING
WITH THE MVP

31. V. CLICKABLE PROTOTYPE

32. LINK ALL THE WIREFRAMES REPRESENTING
THE LOOK AND FEEL OF THE FINISHED PRODUCT
FOR THIS VERSION

33. TIME

34. 3 TO 6 WEEKS, DEPENDING ON THE COMPLEXITY
AND THE TIME YOU WANT TO INVEST

35. Emanuel Martonca
manu@thinslices.com
Managing Director
Let's take 1 hour on Skype to discuss
your idea. No strings attached
CONTACT US FOR HELP