1. Twitter: @dwirianto

2. Twitter: @dWirianto Digital Future

3. “ Indonesia is a PROGRESSION Country” we believe

4. 49% Growth Annually 1000% in the last 9 years Internet Growth

5. 2 nd most users in the world for Facebook 2 nd most users in the world access FRIENDSTER 3 rd most users in the world use twitter 1 st loyalists in the world for “ More than 60% Digital Indonesia Population spend their time to Social media = +/- 30 Million Users

7. “ Computer & Mobile is a TOOL”

8. Connect User

9. Human User =

10. Internet Growth

11. Q: Which of the following activities do you do online regularly – a few times a week or daily? / How much time do spend doing these activities on the days you do them? Base: All Respondents (Natural fall-out) Percent who do Activities Regularly (Daily or Several Times a Week) Avg. No. of Minutes per Day Indonesia Consumer Insights, June 2010 Indonesian Netizens are Actively Engaged When Online 48.2 65.5 74.3 43.4 61.5 75.3 54.8 85.7 71.3 34.5 24.1 47.2 48.0 37.4

12. Facebook twitter Kasku s 4sq Plurk gowalla Linked In LintasBerita D igg Bl ogger Koprol Fri endster Youtu be StumbleUpon

31. eAdvertisement E-Commerce Mobile E-Consumer

32. Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy

35. Consumer Control Institutional Control

36. “ Be Engage, Create an experience , instead of sell product/services ”

37. READ BEFORE WRITE

40. eAdvertisement E-Commerce Mobile E-Consumer

41. E-Commerce Digital Economy SME Rules (90% Business) 520 Million of Transaction eBanking (10%) With the value more than 2800 Trillion IDR JUMPED 80% Increase from previous year Offline Connect Cash on Delivery IDR 100K – 499K is a trust level Not only Advertise but can sell now Social Commerce Estimate 320 Million USD Per year

42. 6 SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden Social shopping Forums & communities Ratings & reviews Social media optimization Recommendations & referrals Social ads & apps

44. #1 Social shopping 6 SOCIAL COMMERCE elements

45. 6 SOCIAL COMMERCE elements #1 Social shopping

47. #2 Ratings & reviews

59. #6 Social Ads & applications 6 SOCIAL COMMERCE elements

61. eAdvertisement E-Commerce Mobile E-Consumer

62. MOBILE 80% handsets in Indonesia is web Enable Various Type of Devices Tablet & Smart Phone devices Location Based mobility 53% mobile web users are between 18-27 years Mobile Internet Users 11 Million (70Million) (Grow 48% in 2010) A decline of 19% has been recorded in Internet access through cafes; 83% in 2009 to 64% in 2010 Social networking is the key activity with 89% of mobile internet users accessing it; 47% access SM once a day

63. eAdvertisement E-Commerce Mobile E-Consumer

64. 3 rd most Request Mobile Ads in the world 280 Trillion IDR/year 245 million transaction/year Profile, Location, behavioral Micro Ads Gained its traction Engagement, by being presence where customer are, Social Media Ads Getting personal Social recommendation Synergy with Offline Activation Earned Media

67. MECHANISM BRAND CAMPAIGN BROADCAST VISITORS POST TIMELINE

68. cam

73. @dwirianto @davidWayneIka

74. Th@nk You Twitter: @dwirianto KASKUS ID: ThinkFresh Twitter: @dwirianto

75. Twitter: @dwirianto