1.
+
Brand Strategy
Phase 1: Positioning
Project Launch
We start your project off by preparing a customized Creative Brief to review with your team. We discuss
goals, anticipated growth, marketing budget including media buys and scope of work.
Industry + Client Research
Next we move into Industry research to review history, the current state of the industry, the biggest players
and the public’s perception. We also analyze your Creative Brief responses and research specific competitors.
Innovation Research
We compile industry research for proven solutions, explore other industries for cross-platform solutions and
brainstorm innovative solutions.
Persona Development
To be found online by the right prospective buyer, you first need to define just who that person is. Building a
strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing.
Create Positioning and Messaging
During this phase, we create your positioning statement and core messages.
Phase 2: Brand Development
Develop Identity Package
This is when we create your visual identity including:
Phase 3: Tactical + Media Buy Recommendations
Goals & Focus
We will establish your top 3 foci and overarching goal.
Create Tactics
Here we get creative to develop tactics that are realistic and accessible from partnerships, to social media,
to grass roots and more.
Create Media Buy Recommendations [if needed]
If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin
negotiating preliminary rates and draft our recommendations.
Present Strategy + Finalization
We present all of our research and recommendations to you during each phase in a first draft format for your
feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and
media buys.
Building your brand is about changing the way you tell your story. Your brand must be
digital now to survive. Your customers want to talk with your brand.
Engage them. They’re begging you to.
• Name
• Logo
• Tagline
• Collateral
• Leasing Office
• Signage
• Videos
• Website
203.777.2800 • THINKCREATIVEGROUP.COM

2.
+
Brand problem solvers with
a dash of nerdiness
(okay, okay, a little more than a dash)
THINK creative group is a comprehensive branding and marketing firm established in
Downtown New Haven in 2004 by Dawn Barson and Ali Parmelee.
We’re strategic, original thinkers who work hard to ensure everything we do makes a
positive contribution to each clients’ overall organization and reputations. Our main
focus every day is helping our clients reach their goals through the solid, results-driven
branding. From websites to offline brands, from traditional media to social media, from
big picture thinking to focused media buying, we create expert solutions foryour projects
while keeping a strategic eye on your goals.
Brand + Marketing Strategy
Brand Positioning + Messaging
Brand Development + Standards
Marketing Strategies + Campaigns
Media Planning + Buying
Mobile + Digital Ads
Websites
Website Development
Search Engine Optimization (SEO)
User Experience
Conversion Tactics
Landing Pages
Social
Social Media Strategies + Campaigns
Social Media Monitoring
Social Media Customization
Facebook App Development
Video Development
People are bombarded with marketing messages every day. The way we
consume brands is constantly changing, making “traditional” a dirtyword
in marketing. You have to get creative.
You have to think a little differently – or a lot differently – if you want
to make an impact. You have to embrace technology. And you have to
be willing to be bold and show some nerve with your marketing. That’s
where think creative group comes in.
203.777.2800 • THINKCREATIVEGROUP.COM

3.
New Haven Focused Clients
City of New Haven
Market New Haven
Town Green Special Services
Office of Cultural Affairs
Arts & Ideas
Yale University Properties
Yale Department of Surgery
Yale Entrepreneurial Studies
Yale Aortic Institute
Yale Urology
New Haven Public Library
Neighborhood Music School
Elm City Montessori School
[currently in development]
Solar Youth
All Our Kin
Empower New Haven
Casey Family Services
BHSIP
Red Cross
ZINC
Kitchen ZINC
116 Crown
Claire’s
Basta
The Wine Thief
Ashley’s Ice Cream
Calcagni Real Estate
Betsy Grauer Real Estate
Press Cuozzo Real Estate
Albis Turlington Architects
Patriquin Architects
Wine, Dine, Design via Town Green
Long Wharf Theatre
Yale East Asian Studies
Yale Center for British Arts
New Haven Open
Easter Seals Goodwill
Home Haven