thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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Aperfeiçoamento pessoal Tecnologia

@NBCUAMPD

@NBCUAMPD

Content Delivery / Personalization

Immersive Experiences / Contextual Storytelling

@NBCUAMPD

Which group is BIGGER?
Married Moms Single Moms Single Women
(no kids)
Married Women
(no kids)

It might surprise you…
Married Moms Single Moms Single Women
(no kids)
Married Women
(no kids)
MILLION
36.7MILLION
34.5MILLION
26.3 MILLION
12

Changing Perspectives

Creating Connections

@NBCUAMPD

Shared Assets

Interactive Storytelling

@NBCUAMPD

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thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

2.

4. Content Delivery / Personalization

5.

6. Immersive Experiences / Contextual Storytelling

8. Which group is BIGGER? Married Moms Single Moms Single Women (no kids) Married Women (no kids)

9. It might surprise you… Married Moms Single Moms Single Women (no kids) Married Women (no kids) MILLION 36.7MILLION 34.5MILLION 26.3 MILLION 12

10. Changing Perspectives

11. Creating Connections

13. Shared Assets

14. ‘Brand You’

15. Interactive Storytelling