This document discusses the rise of millennials (ages 16-34) creating and consuming online video content. It notes that while only 7% of 16-34 year olds were creating online content in 2006, that number has risen to 77% today. It provides examples of popular online video creators for millennials like Shane Dawson and Devin SuperTramp. It also notes that millennials consume 34% of their video online and watch an average of 500 videos per month. The document recommends that to reach millennials, companies should allow millennials to reach other millennials through creative prompts rather than scripted messages, build relationships with them, and go beyond online interactions to activate them in real life.

1. GEORGeSTROMPOLOS
@GSTROMPOLOS
FULLSCREEN

3. ANEWCREATIVECLASS

4. 16-34YEAROLDSCREATINGCONTENTONLINE
7% In 2006
77% Today
Source: BBC Game Changers

7. 7
EVERYNEWMEDIUM
HASITSOWNFORMATS
ANDitsownSTARS

8. 8
ALEXISGZALL CONNORFRANTA
THEFINE
BROS.
GRACEHELBIG

9. 9
SHANE
DAWSON
AVBYTE

10. DEVIN
SUPERTRAMP
OUR2ND
LIFE

11. MILLENNIALS(AGE16-34) ARECONSUMING
34% Of their video online
500 Videos per month
Source: e-Marketer

12. 53% of millennials would rather
giveuptheirsense ofsmell than
theirsmartphone.
- McCann WorldGroup

13. 13
“HOWDOWEREACH
MILLENNIALS?!”

15. 15

16. Video Views: 1MM
Drove10Kclicks within the first7
daysto the TFIOS trailer
Drove over 15Kclicksoverall
103K+YouTube likes
6K+YouTube comments

17. 17

18. 18
1. REMEMBER: MILLENNIALS REACH MILLENNIALS
2. BUILD RELATIONSHIPS with the next gen
3. give creative prompts, not scripted talking points
4. authenticity wins: make it personal
5. go beyond the screen & activate IRL (IN REAL LIFE)